Round Robin of intro’s, we’ll record on flip chart responsesExplain we are going to go back and forth between Maria and Andy
Maria: slides 3 - 10Historically communities developed along important waterways, then stage coach roads , railroads and highways (and other infrastructure like mills and electricity). Why? Access to markets. Where is your nearest on-ramp to the world-market via the Internet ? How many lanes does it have and what is the speed limit? Successful communities and their businesses in the next years will be those that tap into this huge potential. Successful communities will be those that bring this essential infrastructure to their community.
Maria:In simple terms, broadband essentially means high speed Internet. It allows you to download large files quickly (books, movies, music, medical records, bank statements, etc.).Think of a dirt road versus a super highway—or, dial up versus broadband.
Maria:You get it in different ways; what people, businesses included want is reliable service that they can count on.
We have created a number of broadband video case studies. This particular clip is 835 Megabytes (a byte is a different measurement then bit). Same data, 1.5 days to 7 seconds download range.
Maria:When you talk about broadband, you also have to think about the people using it and why, for what and who sees the value and who doesn’t
Maria:The Digital Divide of today: Digitalnatives have a different perspective.Transition: Let’s start by looking at what we digital immigrants need to know about technology.
Maria:The Economics behind broadband – the changing landscapePlumbers Convention story
Maria:So, first question for you:http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-12-90A1.docPage 16462% have 768/200 kbps4.9% have 6/1.5 mbps
Andy: While a high percentage of households may have access to broadband that meets their needs (at least in urban areas), that is not the case with CAI’s.COMMUNITY ANCHOR INSTITUTIONSBob Bocher had data indicating that more than half of the library customers getting Badgernet services at the beginning of this year were receiving less than the standard for residential (4 Mbps/1Mbps)
Maria 21 - 34
AndyNote: There are different Data Sources that can be used to measure these two things, different ways of measuring broadband, and the data is constantly being updated (Form 477 data)Access: The percentage of households that have access to broadband of at least 3 Mbps download/.7 Mbps uploadSource: “Eighth Broadband Progress Report” released by the FCC, August, 2012, http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-12-90A1.doc (Adoption: Appendix H, Page 163, Access, Appendix G, Page 161) The data from broadband providers indicate that 93.1% of Wisconsin Households have access to this level of service.BUT….The difference between #1 and #35 is less than 7% . 93.1% vs. 100% in D.C. We have been as low as #45 in recent years. Subscribership/AdoptionBased on data provided by wireline providers, only 26% of households subscribe to a wired broadband connection providing speeds of at least 3Mbps download, .7Mbps upload. We are tied for 38’th based on this data. Twelve states have adoption rates that are double the rate in Wisconsin and the national average was 40.4% (compared to WI 25%). Massachussetts had an adoption rate of 69.7%If we look at slightly faster service, less than 5% of the Wisconsin population (4.9%) is subscribing to a service providing 6 Mbps/1.5 Mbps service. That compares to 27.6% for the nation.So while the availability of broadband meeting the benchmark speeds adopted by the FCC for the residential customers might be average, our adoption rates lag significantly behind the nation. Source: “Eighth Broadband Progress Report” released by the FCC, August, 2012, http://hraunfoss.fcc.gov/edocs_public/attachmatch/FCC-12-90A1.doc (Page 161-164) On the issue of Access/Deployment, how we compare against other states, or the national average is a little irrelevant given the low bar we have established in the U.S. The top states like Massachussetts, New Jerseyand Connecticut can simply declare themselves the winner of the shortest midget contest. There are some exceptions. We have areas like Chattanooga Tennessee and Kansas City installing networks that provide ~ 100 times the connectivity offered by the benchmark speeds of 3Mbps/.7Mbps THAT IS THE COMPETITION
MariaWe are living in a global economy. It matters less about how we compete against Alabama or West Virginia, because frankly our nationals standard sets the bar pretty low. More importantly how do we compete against countries with higher population densities? Where the United Nations has declared broadband a “basic human right”? Where some countries have made broadband a legal right? Where some U.S. communities and many nations have set the bar at 1 Gbps?
Andy***PLEASE NOTE, NEW REPORT OUT, THESE CHARTS ARE FROM THAT REPORT. “Akamai Intelligence Platform”Akamai doesn’t rely on “peak advertised broadband speeds” or data reported by the service providers. Instead it does analysis based on the approximately two trillion requests for Web content that it services on a daily basis from 665 million IP addresses in 242 Countries/regions. The Platform is made up of over one hundred thousand servers, deployed in over 75 countries and spanning the most important networks within the Internet, a single network hop away from 90% of Internet users. These servers are all controlled by Akamai software that is constantly monitoring Internet conditions.
Maria:Broadband Recognition as a citizens right by the United NationCountries Goals to connect every household; South Korea’s pledge of 1 Gbps by 2012Finland's Goals of 100 Mbps by 2015Chattanooga is offering connectivity that is 200 times what most residents in this country are gettingWhat else might be pointed out here?????
Andy slides 34 - 45
Andy:International Economic Development Council (IEDC)74% of economic development professionals thought that fiber-based broadband would have a direct or indirect impact on their ability to attract businesses 18% of respondents have insufficient speeds to produce economic outcomes and have given up hope for a solution 13% do not have enough speed to get the job done but are actively trying to find a solution
Andy: What we learned from the project:Build it and they’ll come doesn’t workOutreach and education is key—both for general public and for leadershipThere is a continuum of community-recognized needAccess to high speed internet (aka broadband) is critical for economic development. *Estimated that the impact of not having broadband is costing U.S. over $55 Billion a year *Costing Wisconsin over $1 Billion/yearThese themes drive the creation and work of the Center for Community Technology Solutions
Andy: Retail sales increased at an average annual growth rate of 2.6% from 2002-2010The real question f course is what has the annual average growth rate for retail e-sales been during this same period? 17.9%!Word of caution….E-commerce sales still only make up a little less than 5%of total sales…but it is the trend that is important.
Andy:Most people thinking about e-commerce as being things like ordering plane tickets or something on Amazon or E-bay. What about manufacturing??46% is the answer
Again, while people think of e-commerce as a consumer activitiy (consumers buying from on-line businesses), much of the e-commerce activity is between businesses.You should be getting good at this by now. C is the right answer right? Nope…(89 percent ($3.7 trillion) of the total $4.1 trillion in e-commerce sales in 2010 was B2B.
This is not an uncommon theme. Site study done by Three Lakes…..Joe Hegge, Grow North
We also know there are companies in Wisconsin who get it and are doing wellDr’s Foster and Smith (Rhinelander)
Andy:U.S.62% with Internet Access37% using computer for farm business65% have computer access2011 WI USPurchase Agricultural 17% 14%InputsOver InternetConduct Agricultural 17% 12%Marketing ActivitiesOver InternetAccess Other Federal 16% 14%Government Web sitesOver InternetConduct Business With Any 43% 35%Non-Agricultural Web sitePrimary Method of Internet Access By State and United States, 2011Dial Up 12% 12%DSL 51% 38%Cable 8% 11%http://www.nass.usda.gov/Statistics_by_State/Wisconsin/Publications/Annual_Statistical_Bulletin/bulletin2012_web.pdf
Chippewa Valley / Eau Claire / aka CINC (pronounced “sink”): Chippewa InterNetworking ConsortiumCINC is a pioneer in CANs in the state of Wisconsin and the nation. They’ve been doing this for 10 years with great success (note all the green lines—existing fiber). CINC has been the model for much of what we’re doing with CANs.The BCCB grant project here will dramatically increase the reach across two counties and approximately 10 communities, redefining the “Community” in CAN.There’s also another twist to the Chippewa Valley plan: wireless.
PSC Region 2: (Forest, Langlade, Lincoln, Oneida, Vilas).
Broadband Internet AccessibilityWould you consider telecommuting or moving your business to the Northwoods of Wisconsin if broadband internet service was available?Answer OptionsResponse PercentResponse Count Yes 33.5% 53 no 57.0% 90 possibly 9.5% 15 answered question158skipped question85
Let’s switch gears and have you do the talking: Art to ask the questions?????
Andy 0r Maria; one records, Art to ask questions?
The technology is important, but it is the people who will make the difference. We are focused on bothOur Flickr site tells a million stories….20,000+ to be exact.
2012 Goals:Economic Development Goal: Increase broadband availability and effective use of broadband to advance the state’s economy PSC University Partnershipfor Evaluation and MonitoringGoal: Effectively monitor and evaluate the Public Service Commission’s effort to improve broadband in the state of Wisconsin. PSC University Partnershipfor Technology Training Goal: Increase and expand skill sets of Regional Team Leadership in order to impact broadband understanding locally throughout the state. Community Piloting Goal: Increase the number of rural communities who are actively working to improve broadband availability, adoption and application. Outreach & Engagement Goal: Develop relationships with relevant organizations demonstrating the benefits of broadband in effort to increase broadband adoption. Tech/Broadband Training & Coaching Goal: Expand the capacity of UWEX/Colleges faculty/staff to assist communities with strategies aimed at increasing their level of broadband connectivity.
http://www.wisconsindashboard.org/node/460Now….we can bicker about what we should be measuring, or we could focus on what people say they actually need. This is the Demand Survey created by the LinkWISCONSIN project and illustrates the residential responses in the urban county of Fond du lac County. There are an overwelming number of yellow colored r’s that indicate under-served households. The red colored r’s indicate the number of households that say they are un-served.Instead of the government or the providers telling us what people need, shouldn’t the consumers and businesses be deciding that? And what is being requested is readily avaialbe in other global markets.
You may have all you need to get started represented here today. But think about who else could make contributions to your effort and invited to the table.
I would recommend using the “Community Projects Checklist” after the leadership identification worksheet.Directions: To use the checklist in a community meeting, divide the group into 3 groups and give each group a different set of statements. Instruct each group to circle each numbered statement they agree with and check off any projects they would like to consider undertaking. After 30 minutes, get back together as a large group. Have each group present their statements and suggested projects. Discuss the feasibility of the number and types of projects. Prioritize them and ask for volunteers for each project.
Broadband!Session #4; June 13, 2013 9AM-3PMMerrill Community Forum Series
IntroductionsWho are you? Who Do you represent?How important do you think broadband expansion isin Lincoln County?Nice?Important?Imperative?
Center for Community Technology SolutionsConnecting Wisconsin Communities to Compete
What % of schools receiving subsidiesfor broadband connections through theFCC’s E-Rate program report havingthe bandwidth to meet current needs?A. 90%B. 80%C. 60%D. 40%E. 20%
Very Different Bandwidth Needs“As many as 80 percent of E-rate-fundedschools and libraries say their broadbandconnections do not fully meet their needs.”Eighth Broadband Progress Report, Aug 21, 2012, FCChttp://www.fcc.gov/reports/eighth-broadband-progress-report
Where Do We Stand? In the State In the Country In the World
country/region Q4 ‘12avg. mbpsQoQchangeyoychange– Global 2.9 5.0% 25%1 South Korea 14.0 -4.8% -13%2 Japan 10.8 2.7% 19%3 Hong Kong 9.3 3.4% 5.4%4 Latvia 8.9 2.3% 20%5 Switzerland 8.7 0.5% 20%6 Netherlands 8.6 0.1% 3.3%7 Czech Republic 8.1 7.0% 21%8 United States 7.4 2.3% 28%9 Sweden 7.3 7.4% 29%10 Finland 7.1 4.3% 20%69 1015 42873figure 10: Average Measured Connection Speed by Country/RegionThe State of the Internet, Q3, 2012Average Connection Speeds
country/region % above10 mbpsQoQchangeyoychange– Global 11% 2.7% 31%1 South Korea 49% -5.7% -13%2 Japan 39% 4.3% 28%3 Hong Kong 28% 3.9% 7.9%4 Latvia 27% 1.9% 26%5 Switzerland 23% 1.8% 58%6 Netherlands 21% -0.7% 1.1%7 Sweden 19% 16% 72%8 United States 19% 5.5% 90%9 Finland 18% 13% 49%10 Czech Republic 17% 16% 60%10 7 9 46 15283figure 12: High Broadband (>10 Mbps) ConnectivityHigh Broadband Connectivity (> 10 Mbps)
country/region % above4 mbpsQoQchangeyoychange– Global 42% 2.1% 15%1 South Korea 86% -0.5% 0.7%2 Switzerland 82% 1.3% 18%3 Netherlands 82% -0.1% 1.1%4 Japan 76% 1.1% 13%5 Hong Kong 74% 4.8% 8.8%6 Czech Republic 72% 6.2% 14%7 Canada 72% 2.3% 17%8 Latvia 72% -0.2% 16%9 Belgium 71% 3.5% 0.8%10 Denmark 69% 0.8% 26%…13 United States 64% 1.9% 16%10 6 83 179 413 25figure 13: Broadband (>4 Mbps) ConnectivityBroadband Connectivity >4Mbps Global
South Korea: 1GFinland: 100Mbps/2015Chattanooga TN: 1GA Global Economy
"Winning The Global Bandwidth Race"“We are in a globalbandwidth race. A nation’sfuture economic security istied to frictionless andspeedy access toinformation.”http://www.fcc.gov/document/chairman-genachowski-winning-global-bandwidth-race--FCC Chairman Genachowski
Estimated Annual Cost of Digital Exclusion(-) $55 Billion U.S.(-) $1 Billion Wisconsinwww.econsult.com/articles/030810_costofexclusion.pdf
Retail sales increased at an average annualgrowth rate of 2.6% from 2002-2010Sources:U.S. Census E-stats, May 10,2012: http://www.census.gov/econ/estats/2010/2010reportfinal.pdfQuarterly Retail E-Commerce Sales, Q3, 2012:http://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf
In 2010, U.S. manufacturing shipmentstotaled $4.9 trillion.What percentage of the $4.9 trillion inmanufacturing shipments was attributable to e-commerce in 2010?a) 13%b) 25%c) 46%d) 88%Source:U.S. Census E-stats, May 10, 2012, http://www.census.gov/econ/estats/2010/2010reportfinal.pdf
E-commerce generated $4.1 trillion in sales in 2010What percentage of total internet sales was betweenbusinesses (B2B)?a) 27 percentb) 38 percentc) 62 percentd) 89 percent
Impact On Business… Minnesota business establishments that usebroadband report median annual revenues that areapproximately $200,000 higher than businesses thatdo not use broadband. Nearly 60% of small businesses report thatbroadband availability is an essential factor inmaking a decision on their location.Sources:www.sngroup.comwww.connectmn.org/sites/default/files/learn-sidebar-docs/mn_biz_2012.pdf
Door County Broadband EffortsStep 1: 2001Door County Technology Council forms & develops mission:“The Door County Technology Council is made up of private andpublic sector organizations working to provide for thetelecommunications infrastructure needs of Door County to improvethe competitiveness of its businesses and the quality of life of itsresidents.”http://www.doorcountybusiness.com/community-development/technology-council/
Door County: Next StepsInformal analysis of Tech Council membersidentifies two main issues: Lack of redundancy High cost for limited broadband services 2002 - Infrastructure Assessment 2003 - Technology Needs & Market Study 2008 - Economic Development Corp. strategy: Move to a New Economy model that includes and supports…technology infrastructure….
Door County: Continued ActionAction Steps Continue to educate citizens and business owners Seek local, state and federal support for buildingtelecommunications infrastructure in a rural county. Develop promising and feasible approaches to providingbroadband service to Door County. Develop a marketing plan that leverages the improvementin telecommunications to retain and attract businesses.
Fiber Optic Backbone Installation Began with ARRA (Federal Stimulus) application 2011 – Green Bay To Sturgeon Bay 2012-13 – Sturgeon Bay to Gills Rock 4G service to all of Door CountyDoor County Results:Improved telecommunications infrastructure
Members - 1999• CESA 10• Chippewa Falls School District• Chippewa Valley Technical College• City of Eau Claire• Eau Claire County• Eau Claire Area School District• Eau Claire Public Library• University of Wisconsin-Eau Claire
Community Area Network - CANBackbone MiddleMileLastMileHouses & BusinessesAnchor Institutions
Timeline•1999: Y2K CIO monthly “breakfast club”•2000: Discussing IT needs & cost burdens led to collaborations formutual benefit; Chippewa Valley Inter-Networking Consortium (CINC)formed•2004: Joint purchases to share infrastructure & applications•2008: Named a fiscal agent•2009: St. Joseph’s Hospital became a FCC Rural Health Care Pilot;redundant link between hospitals•2010: $32M federal “Building Community Capacitythrough Broadband” BTOP grant (led by Universityof Wisconsin-Extension) awarded to State•2011: Became Unincorporated Association (§184 WI Statutes)
Become “The Anchor forTechnology in the Northwoods”Someone had to step upand be the early adopterrole model for the regionThree Lakes BuildingSubscribership
Building is about far more than merely providing access to thetechnology. Engaging people in the community throughout theprocess is critical to the long-term success of the effort.THE THREE LAKES MODELBuilding Community Broadband SubscribershipTechnologyCapability·ExistingInfrastructure·TechnicalExpertise·Local andRegionalProvidersTechnically Capable Expanding BroadbandInterested Governmentally EngagedLocal Government Engagement·Ability to change mindset·Commitment to broadband development·Willingness to earmark financial resources·Dedication to collaborations on a broad frontJust starting outFully engaged
THE THREE LAKES MODEL Building Community Broadband SubscribershipSTEP ONE: change and commit the local government mindset must change local taxpayer dollars must be committed to the effortSTEP TWO: assess and decide take an inventory of what you have and make a list of what you want / create a coverage map choose what broadband options you want to pursueSTEP THREE: collaborate and contact arrange meetings with your local service providers go to the technology – you’ll be waiting forever for it to come to youWithout the support of the local government a broadbandimplementation plan has no chance. As hard as it is to budgetfunds in these difficult times, that’s precisely what must be done.
THE THREE LAKES MODEL Building Community Broadband SubscribershipSTEP FOUR: implement and execute as service options come online, educate your residents on the choices enter into agreements with providers to build/create infrastructureSTEP FIVE: evaluate and refine how are we doing, where are we strong, where do we need improvement find/fill the gaps in your local coverage area / upgrade service offeringsThe job never ends. It’s a ongoing cycle of continuous evaluation andimprovement. The collaborations you form will constantly expose you togroups with great ideas you can use and assimilate.
Broadband Improvement: Town of MinocquaThe Past 2010: Minocqua invests $50,000 in three towers toimprove options to residents. Entered agreement with SonicNet to provideInternet Service to areas now served by the newtowers. 2012, Town Chairman, created the MinocquaBroadband & Business Development Committee Committee executed survey on broadband, sentout with 2012 tax bills.
Minocqua Broadband Survey1. Is this your Primary Residence YES NO2. Do you currently have Internet Service at this address YES NO3. Who is your Internet Provider: Charter - Frontier - Verizon -AT&T –Hughes – Wild Blue - Other _________________4. Are you satisfied with your current service YES NO What is yourmonthly cost $________5. Do you know how fast your current internet service speed is?___I don’t know [go to www.speedtest.net to find the speed]___< 1 Megabits ___1-3 Megabits ___3-5 Megabits ___5-10 Megabits___ > 10 MegabitsPlease print your current Minocqua Home Street Address:___________________________________________________________
Minocqua Survey Results Received 1,670 responses from over 5,000 taxbills sent Approximately half were seasonal residents Approximately half had internet service Only one third were satisfied with the service Only 33% were satisfied!
The Present Analyzing data from recent survey and 2011 Survey of GrowNorth Region Planning July 9, 2013 Broadband Fair at LUHS Internet Service Providers Educational Opportunities Food Revising Agreement with SonicNet. Considering involvement in Partnership with the Lac duFlambeau Tribe & Vilas County to create a regional InternetService Provider for underserved and un-served areas.Broadband Improvement: Town of Minocqua
Center for Community Technology SolutionsHow We Can Helpwww.flickr.com/photos/wi_broadband
Our Goals for the Next YearWork with Economic Development Specialists toincrease broadband availability across the statePartner with the Public Service Commission on theirplanning and mapping effortIncrease the number of rural communities activelyengaged to find solutionsTech/Broadband Training & Coaching
Do your businesses have what they need?http://wisconsindashboard.org/business-survey
Support Business ParticipationSource:LinkWISCONSINPSCWhttp://wisconsindashboard.org/business-survey
Building Community Capacity Throughout Wisconsin Listening Sessions Presentations Ongoing advice andassistance Resource sharing Hands-on consultation Within UW-Extension High Speed Boot camp Digital Leaders Division ofEntrepreneurship &Economic Development Telling and showingsuccess stories
What Types of Projects Might a ConnectedCommunity Team Take ON? Awareness/Application/Education (relevance,potential uses, etc.) Access (helping secure needed infrastructure,equipment, etc.) Adoption (increasing the number of households,businesses and community institutions thatactually subscribe to broadband where it isavailable) Community Content
Who Needs to Be On the Team?Leadership Team Identification Worksheethttp://srdc.msstate.edu/ecommerce/curricula/connectingcommunities/files/1-2_leadership_team_id.pdf
Designing Solutions Community Projects Checklist 50 Ideas to Connect Communities
Contact Information:Prof. Andy LewisCommunity Economic Development SpecialistCenter for Community Technology SolutionsUniversity Wisconsin-Extension(608) 890-4254 or firstname.lastname@example.orgMaria Alvarez StroudDirectorCenter for Community Technology SolutionsUniversity of Wisconsin-extension(608) 263-9295 or email@example.com
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