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A P R I L 2 1 , 2 0 1 4
G R E E N L A K E , W I
G R E E N L A K E T R A I N I N G C E N T E R
I N T E R C O U N T Y C O O ...
Contact Information
Jill Hietpas
Regional Broadband Specialist
Broadband Education and E-Commerce Center
University Wiscon...
It’s not about getting “The Broadband”
It’s about getting more of the
broadband…
and that job will never be over.
Speed Matters…
Dial-up+ (56 Kbps):
 1 day, 10 hrs, 44 min
T1/DSL (1.54 Mbps):
 1 Hour, 15 min
Cable (10 Mbps ):
 11 min...
Source: Broadband Communities magazine, December, 2013
Why Does Any of this matter?
Former FCC Chairman Genachowski
"Winning The Global Bandwidth Race"
“We are in a global
bandw...
Average Connection Speed: Akamai
http://www.akamai.com/stateoftheinternet/
WI =
8.2
Mbps
Broadband Connectivity (>4 Mbps)
WI =
67%
High Broadband (>10 Mbps)
WI =
17%
Competition Impacts Price
http://www.fas.org/sgp/crs/misc/R43016.pdf
So, Where Do We Stand?
Next Generation Networks (1 Gbps)
See:
http://broa
dband.uwe
x.edu/blog/
2014/01/mu
ch-gig-
cost/
Minimum Broadband Speeds IEDC
Members Felt Were Necessary to Produce Business
Outcomes.
Fewer than
10% believe 4
Mbps is
s...
• Minnesota business establishments that use
broadband report median annual revenues that
are approximately $200,000 highe...
Estimated Annual Cost of Digital Exclusion
(-) $55 Billion U.S.
(-) $1 Billion Wisconsin
www.econsult.com/articles/030810_...
A little fuzzy math
 $55.2 billion/316,128,839 = $175 per citizen
 $175 x 5,742,713 (WI Pop)= > $1 billion
 $175 x 62,5...
O.K. I Get It….How Are We Doing?
Where Do We Have Robust Broadband > 25
Mbps Download?
Source: http://www.broadbandmap.gov/speed
Max Adv. Download Speed, Wireline
http://wi.linkamericadata.org/
ICC Region: Maximum Wireline Download Speeds
Minnesota Fiber Cooperative
For more information see Blandin Community Broadband Program:
http://broadband.blandinfoundati...
Norvado Telephone Cooperative
Cooperatives
Cooperatives have been changing the face of doing business for
over 150 years. That's because when you join a...
The Vernon County Telephone Cooperative
Mosaic (Cooperative): Chippewa Valley
Other Examples of Next Generation Broadband
in Rural Wisconsin (Baldwin Broadband LLC)
The Internet Economy
“If it were a national
economy, the
Internet economy
would rank in the
world’s top five,
behind only ...
What is it worth to consumers?
Source:
http://www.bcg.com/documents/file100409.pdf
• Retail sales increased by 6.8% between 2006 & 2011
• E-commerce sales grew by 72% during this same time
period (2006-201...
Minnesota Intelligent Rural Community Program
2012:
 <50% of businesses in rural Minnesota had a
website
 Fewer than 20%...
Wisconsin Broadband Dashboard
http://wisconsindashboard.org/console
Unmet Broadband Demand By County
Source: http://wisconsindashboard.org/sites/wisconsindashboard.org/files/
DRAFT_WI_IMPACT...
Average Persons Per Square Mile by Unmet
Demand Group
Comparison of Per Capita Income by Unmet
Demand Group
Who Are We Missing?
 ~ 560,000 people in Wisconsin live in areas
where there is no wireline broadband service
from a prov...
Total Construction and Five Year Operations
Cost of Filling Wireline Gaps
Wireline Upgrade Cost Per Capita
Wireline Upgrade Cost Per Beneficiary
Should We Really Be Looking at the Cost of
Upgrading Copper Infrastructure?
“The Company’s copper plant needs to be
replac...
TotalConstruction and Five Year Operations
Cost of Filling Wireless LTE Gaps
What is the Return for the $1 Billion+
Investment?
Understanding Supply and Demand
Consumer Survey and Public Service Commission Links
 Wisconsin Broadband Planning Site: h...
ICC Wired Broadband
Columbia County Dodge County
Columbia County
Wired
Fixed Wireless
Mobile Wireless
Columbia County Demand
Residential Business
Dodge County
Wired Fixed Wireless Mobile Wireless
Dodge County Demand
Residential Business
Green Lake
Mobile WirelessFixed WirelessWired
Green Lake Demand
Residential Business
Jefferson
Mobile WirelessFixed WirelessWired
Jefferson County Demand
Residential Business
Marquette Broadband
Mobile WirelessFixed WirelessWired
Marquette County Demand
Residential Business
Sauk County Broadband
Mobile WirelessFixed WirelessWired
Sauk County Demand
Residential Business
County InfoGraphs
 Data and Charts from Demand and Business
Survey Responses
1. Go to http://Wisconsindashboard.org
2. Cl...
Select CountyTechnology/DemandSubmit
CAI Broadband (Columbia County)
BAT: https://apps.costquest.com/bat/home
For purposes of this discussion there are two defining applications:
• Out of state/region businesses considering site opt...
Bandwidth Assessment Tool Overview
Areas of Assessment
• Current service – location, current speed, type of service, etc.
• User profile – concurrent users, ...
 Assessed Bandwidth Needs
 Download/Upload Usage
 Application Usage
The Assessment Report
Mobile Pulse: A Crowd Sourcing App
Colter.Sikora@wisconsin.gov
Testing Mobile
Broadband
March-November 20th,
2013 tests: ~7,000
Tests, November
1 – 19
Colors represent
individual
phones.
Testing Mobile
Broadband
March-November 31th,
2013 tests: 22,519
Tests, November
1 – 19
Colors represent
individual
phones.
Testing Mobile
Broadband
March-December 31st,
2013 tests: 42,939
Tests, November
1 – 19
Colors represent
individual
phones.
Testing Mobile
Broadband
March 2013-January 31st,
2014 tests: 66,791
Tests, November
1 – 19
Colors represent
individual
ph...
Testing Mobile
Broadband
March 2013-January 31st,
2014 tests: 66,791
Tests, November
1 – 19
Colors represent
individual
ph...
Words of Wisdom…
In 1999, Wisconsin’s Comprehensive Planning Law
(§66.1001 Wisconsin Statutes) required that every
municip...
Coming Up…
APRIL 24: UWEX High Speed Bits
“Broadband and K12” with guest Kurt Kiefer,
WI DPI 2—2.30PM CST
Toll Free 1-866-...
Questions?
Where's the Broadband? Inter-County Coordinating Committee, 4.21.14
Where's the Broadband? Inter-County Coordinating Committee, 4.21.14
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Where's the Broadband? Inter-County Coordinating Committee, 4.21.14

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Where's the Broadband?
Presentation by the Broadband & E-Commerce Education Center to the Inter-county Coordinating Committee, April 21,2014 Green Lake, WI
Green Lake Training Center

Published in: Education, Technology, Business
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Transcript of "Where's the Broadband? Inter-County Coordinating Committee, 4.21.14"

  1. 1. A P R I L 2 1 , 2 0 1 4 G R E E N L A K E , W I G R E E N L A K E T R A I N I N G C E N T E R I N T E R C O U N T Y C O O R D I N A T I N G C O M M I T T E E Broadband: Where is the Coverage?
  2. 2. Contact Information Jill Hietpas Regional Broadband Specialist Broadband Education and E-Commerce Center University Wisconsin-Extension (715) 839-4712 jill.hietpas@ces.uwex.edu Prof. Andy Lewis Community Economic Development Specialist Broadband Education and E-Commerce Center University Wisconsin-Extension (608) 890-4254 or andy.lewis@uwex.edu
  3. 3. It’s not about getting “The Broadband” It’s about getting more of the broadband… and that job will never be over.
  4. 4. Speed Matters… Dial-up+ (56 Kbps):  1 day, 10 hrs, 44 min T1/DSL (1.54 Mbps):  1 Hour, 15 min Cable (10 Mbps ):  11 min, 44 sec Fiber (1 Gbps):  7 sec HighSpeedBroadbandBootCampNovember13-142013
  5. 5. Source: Broadband Communities magazine, December, 2013
  6. 6. Why Does Any of this matter? Former FCC Chairman Genachowski "Winning The Global Bandwidth Race" “We are in a global bandwidth race. A nation’s future economic security is tied to frictionless and speedy access to information” http://www.fcc.gov/document/chairman-genachowski-winning- global-bandwidth-race
  7. 7. Average Connection Speed: Akamai http://www.akamai.com/stateoftheinternet/ WI = 8.2 Mbps
  8. 8. Broadband Connectivity (>4 Mbps) WI = 67%
  9. 9. High Broadband (>10 Mbps) WI = 17%
  10. 10. Competition Impacts Price http://www.fas.org/sgp/crs/misc/R43016.pdf
  11. 11. So, Where Do We Stand?
  12. 12. Next Generation Networks (1 Gbps) See: http://broa dband.uwe x.edu/blog/ 2014/01/mu ch-gig- cost/
  13. 13. Minimum Broadband Speeds IEDC Members Felt Were Necessary to Produce Business Outcomes. Fewer than 10% believe 4 Mbps is sufficient for advancing their local economies http://cjspeaks.com/wp/wp-content/uploads/2014/04/IEDC-2014-report.pdf
  14. 14. • Minnesota business establishments that use broadband report median annual revenues that are approximately $200,000 higher than businesses that do not use broadband. • Nearly 60% of small businesses report that broadband availability is an essential factor in making a decision on their location. Sources: www.sngroup.com www.connectmn.org/sites/default/files/learn-sidebar-docs/mn_biz_2012.pdf Impact On Business…
  15. 15. Estimated Annual Cost of Digital Exclusion (-) $55 Billion U.S. (-) $1 Billion Wisconsin www.econsult.com/articles/030810_costofexclusion.pdf
  16. 16. A little fuzzy math  $55.2 billion/316,128,839 = $175 per citizen  $175 x 5,742,713 (WI Pop)= > $1 billion  $175 x 62,597 (Sauk Pop) = ~$11 million a year in cost savings
  17. 17. O.K. I Get It….How Are We Doing?
  18. 18. Where Do We Have Robust Broadband > 25 Mbps Download? Source: http://www.broadbandmap.gov/speed
  19. 19. Max Adv. Download Speed, Wireline http://wi.linkamericadata.org/
  20. 20. ICC Region: Maximum Wireline Download Speeds
  21. 21. Minnesota Fiber Cooperative For more information see Blandin Community Broadband Program: http://broadband.blandinfoundation.org/resources/reports- detail.php?intResourceID=26552
  22. 22. Norvado Telephone Cooperative
  23. 23. Cooperatives Cooperatives have been changing the face of doing business for over 150 years. That's because when you join a cooperative, you're choosing a business that is organized, owned and controlled by the very people who use it. And those people can actually help shape and grow their cooperative to meet the changing needs of members. Over 100 million people are members of more than 48,000 cooperatives in the United States today. They've organized themselves to provide goods and services in nearly every sector of our economy. But that isn't all. Cooperatives are partners in our community, investing in economic development and human involvement that will keep our hometowns and rural areas alive and well in years ahead. Working together, cooperative members are reaching goals they never could have attained on their own. Source: Norvado, http://www.norvado.com/norvado-about-what-is-a- cooperative.php
  24. 24. The Vernon County Telephone Cooperative
  25. 25. Mosaic (Cooperative): Chippewa Valley
  26. 26. Other Examples of Next Generation Broadband in Rural Wisconsin (Baldwin Broadband LLC)
  27. 27. The Internet Economy “If it were a national economy, the Internet economy would rank in the world’s top five, behind only the U.S. China, Japan, and India and ahead of Germany”
  28. 28. What is it worth to consumers? Source: http://www.bcg.com/documents/file100409.pdf
  29. 29. • Retail sales increased by 6.8% between 2006 & 2011 • E-commerce sales grew by 72% during this same time period (2006-2011) • E-commerce sales now account for 4.7% of total retail sales, up from 2.9% in 2006 • 49% of the $5.4 trillion in U.S. manufacturing shipments in 2011 were attributable to e-commerce Source: http://www.census.gov/econ/estats/2011/table4.xls E-Commerce
  30. 30. Minnesota Intelligent Rural Community Program 2012:  <50% of businesses in rural Minnesota had a website  Fewer than 20% were using social media  Less than 10% had claimed their Google Place/maps page
  31. 31. Wisconsin Broadband Dashboard http://wisconsindashboard.org/console
  32. 32. Unmet Broadband Demand By County Source: http://wisconsindashboard.org/sites/wisconsindashboard.org/files/ DRAFT_WI_IMPACT_MODEL_Jan14_2013_0.pdf
  33. 33. Average Persons Per Square Mile by Unmet Demand Group
  34. 34. Comparison of Per Capita Income by Unmet Demand Group
  35. 35. Who Are We Missing?  ~ 560,000 people in Wisconsin live in areas where there is no wireline broadband service from a provider advertising the option of purchasing a broadband service that delivers at least 4 Mbps download and 1 Mbps upload speed  Just over 50% live in counties that are classified as high or very high unmet demand based on the Wisconsin broadband demand survey.
  36. 36. Total Construction and Five Year Operations Cost of Filling Wireline Gaps
  37. 37. Wireline Upgrade Cost Per Capita
  38. 38. Wireline Upgrade Cost Per Beneficiary
  39. 39. Should We Really Be Looking at the Cost of Upgrading Copper Infrastructure? “The Company’s copper plant needs to be replaced. There is broadband provided in the Company’s rural Service area today, but the plant in the rural areas is starting to deteriorate. It was built many years ago with the help of the RUS loan program and USF support. With fewer people taking landlines and no federal support there is no economic justification to rebuild these locations. The funding that the Company is seeking will ensure these customers are not left behind in the IP transition”
  40. 40. TotalConstruction and Five Year Operations Cost of Filling Wireless LTE Gaps
  41. 41. What is the Return for the $1 Billion+ Investment?
  42. 42. Understanding Supply and Demand Consumer Survey and Public Service Commission Links  Wisconsin Broadband Planning Site: http://wisconsindashboard.org/  Map: Statewide map showing broadband availability and options to view locations and data of survey respondents (pins on the map)  InfoGraph: data, graphs and tables that show results from broadband residential and business demand surveys.  Dual Map Feature: Enables a view of two maps with different data and/or time vintages
  43. 43. ICC Wired Broadband Columbia County Dodge County
  44. 44. Columbia County Wired Fixed Wireless Mobile Wireless
  45. 45. Columbia County Demand Residential Business
  46. 46. Dodge County Wired Fixed Wireless Mobile Wireless
  47. 47. Dodge County Demand Residential Business
  48. 48. Green Lake Mobile WirelessFixed WirelessWired
  49. 49. Green Lake Demand Residential Business
  50. 50. Jefferson Mobile WirelessFixed WirelessWired
  51. 51. Jefferson County Demand Residential Business
  52. 52. Marquette Broadband Mobile WirelessFixed WirelessWired
  53. 53. Marquette County Demand Residential Business
  54. 54. Sauk County Broadband Mobile WirelessFixed WirelessWired
  55. 55. Sauk County Demand Residential Business
  56. 56. County InfoGraphs  Data and Charts from Demand and Business Survey Responses 1. Go to http://Wisconsindashboard.org 2. Click on Broadband Council 3. Click on Infograph
  57. 57. Select CountyTechnology/DemandSubmit
  58. 58. CAI Broadband (Columbia County)
  59. 59. BAT: https://apps.costquest.com/bat/home
  60. 60. For purposes of this discussion there are two defining applications: • Out of state/region businesses considering site options • Communities collecting data and telling their story…which is today’s focus. “The emerging broadband market is at times poorly informed…from both the supply and the demand side of the conversation. Businesses struggle to understand and articulate their requirements and providers are challenged to identify specific demand as it changes so quickly.” 62 Understanding Demand with the BAT
  61. 61. Bandwidth Assessment Tool Overview
  62. 62. Areas of Assessment • Current service – location, current speed, type of service, etc. • User profile – concurrent users, PCs/tablets, avg hours use per user, VOIP, etc. • Video – streaming time, minutes down/up loading, avg video use per user, etc. • Social Media – concurrent users, time on media per user per day, etc. • Audio – streaming time, minutes down/up loading, avg audio use per user, etc. • Online apps and gaming – concurrent users, avg online app hours per user, etc. • Basic web – concurrent users, number sites per user per day, email/attm qty, etc. • Data files, smart phones/tablets – software installs/updates per month, 64 The Survey
  63. 63.  Assessed Bandwidth Needs  Download/Upload Usage  Application Usage The Assessment Report
  64. 64. Mobile Pulse: A Crowd Sourcing App Colter.Sikora@wisconsin.gov
  65. 65. Testing Mobile Broadband March-November 20th, 2013 tests: ~7,000 Tests, November 1 – 19 Colors represent individual phones.
  66. 66. Testing Mobile Broadband March-November 31th, 2013 tests: 22,519 Tests, November 1 – 19 Colors represent individual phones.
  67. 67. Testing Mobile Broadband March-December 31st, 2013 tests: 42,939 Tests, November 1 – 19 Colors represent individual phones.
  68. 68. Testing Mobile Broadband March 2013-January 31st, 2014 tests: 66,791 Tests, November 1 – 19 Colors represent individual phones.
  69. 69. Testing Mobile Broadband March 2013-January 31st, 2014 tests: 66,791 Tests, November 1 – 19 Colors represent individual phones.
  70. 70. Words of Wisdom… In 1999, Wisconsin’s Comprehensive Planning Law (§66.1001 Wisconsin Statutes) required that every municipality in the state that wished to have a say in land use decisions approve and adopt a comprehensive plan prior to January 1, 2010. That law also requires an update to the plan every ten years at a minimum. Utilities & Community Facilities Section Economic Development Section
  71. 71. Coming Up… APRIL 24: UWEX High Speed Bits “Broadband and K12” with guest Kurt Kiefer, WI DPI 2—2.30PM CST Toll Free 1-866-244-1129 Passcode 7668 732# JULY 8: PSC 2014 Broadband Planning Symposium Monona Terrace Pscbroadbandplanningsymposium@wisconsi n.gov Recorded Webinars:
  72. 72. Questions?
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