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haptic                             design                                         for                             mobile a...
Visual haptics         Audio haptics          Gesture haptics         Social haptics                   Make your app      ...
The audience is the content.                                          Marshall McLuhan                                    ...
Meet your audience.                                               © 2011 Immersion CorporationTuesday, August 30, 11      ...
Point 1: Haptics taps in to embodied                         cognition to affect the user experience.                     ...
•keep in touch •make contact with     •how does that grab you?   •a clinging personality •put on the finishing touches  a ...
embodied cognition                         The idea that our cognitive                         processes are grounded in  ...
© 2011 Immersion CorporationTuesday, August 30, 11                             8
© 2011 Immersion CorporationTuesday, August 30, 11                             9
“Haptics makes it                   easier to type                   without making                   mistakes.”          ...
Point 1: Haptics taps in to embodied           cognition to affect the user experience.                                   ...
Point 2: Haptics fulfills a need for tactile gratification             that is sorely missed.              Agency TBWANebo...
PUSH THE BUTTON.                                            © 2011 Immersion CorporationTuesday, August 30, 11            ...
Coffee UI                                          aroma                         #C B C1 B B       comes out              ...
Point 2: Haptics fulfills a need for tactile gratification              that is sorely missed.Call to action:Use haptics t...
Point 3: Haptics makes human     communication more intimate     and emotional.                                    © 2011 ...
“There’s no                                                        substitute for                                         ...
“No need to stop, it’s just my                         friend saying hi.”                                                 ...
© 2011 Immersion CorporationTuesday, August 30, 11                            20
“That’s hilarious – I can’t                         believe she’s doing this!”                                            ...
© 2011 Immersion CorporationTuesday, August 30, 11                            22
“When our fingertips cross                         paths, she doesn’t feel so far                         away.”          ...
© 2011 Immersion CorporationTuesday, August 30, 11                            24
Point 3: Haptics makes human communication more intimate and emotional.                                 Call to action:   ...
SOCIAL HAPTICS                                                                                                       Face-...
how to design                          with haptics                                         © 2011 Immersion CorporationTu...
how to design                          with haptics                         Make the phone more usable.                   ...
how to design                          with haptics                         Make the phone more usable.                   ...
how to design                            with haptics                            Make the phone more usable.              ...
Thanks! Questions?             David Birnbaum                          dbirnbaum@immersion.com                            ...
credits       photos            Flickr / Draw With Me, Touch Through The Glass / Akako Yamanaka                The Akatsuk...
Immersion’s Got Apps Campaign                Help Immersion build a wall of Haptic Apps for Mobile World Congress (MWC   ...
Immersion Promos of Your Cool Apps                Inclusion in Immersion’s outreach to over 30 major technology & review ...
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WIP Back To School Webinars - Designing Haptics in Mobile Applications

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Haptics (touch feedback) is now available on millions of shipping Android devices. Immersion's tools for creating haptic UIs and games give developers unprecedented power to make apps that leap off of the screen and touch users. Join David Birnbaum, Immersion's senior user experience researcher, for a discussion of what makes a compelling haptic experience and how to create one for your product.

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Transcript of "WIP Back To School Webinars - Designing Haptics in Mobile Applications"

  1. 1. haptic design for mobile apps David M. Birnbaum | Senior UX Researcher © 2011 Immersion CorporationTuesday, August 30, 11 1
  2. 2. Visual haptics Audio haptics Gesture haptics Social haptics Make your app Make your app Reinforce gestures Create new social feel like it looks. feel like it sounds. with haptic feedback. experiences not possible without haptics. © 2011 Immersion CorporationTuesday, August 30, 11 2
  3. 3. The audience is the content. Marshall McLuhan © 2011 Immersion CorporationTuesday, August 30, 11 3
  4. 4. Meet your audience. © 2011 Immersion CorporationTuesday, August 30, 11 4
  5. 5. Point 1: Haptics taps in to embodied cognition to affect the user experience. © 2011 Immersion CorporationTuesday, August 30, 11 5
  6. 6. •keep in touch •make contact with •how does that grab you? •a clinging personality •put on the finishing touches a gripping experience •itching to go •he’s tactful •a hands-off policy •she’s tactless•a touching experience •she’s touchy •only scratched the surface•i feel edgy •solid reputation •get a grip •can you handle it? •makes my skin crawl •hold your own •s t r e t c h the imagination •don’t be pushy •a slimy character •grasp an idea•touch and go•standing on pins and needles•the personal touch •he rubs me the wrong way•be on your toes •walking on egg shells •i’m deeply touched •a rough character •a palpable lie •a mere slap on the wrist •like a slap in the face •like a kick in the teeth © 2011 Immersion CorporationTuesday, August 30, 11 6
  7. 7. embodied cognition The idea that our cognitive processes are grounded in sensory behavior and motor actions. © 2011 Immersion CorporationTuesday, August 30, 11 7
  8. 8. © 2011 Immersion CorporationTuesday, August 30, 11 8
  9. 9. © 2011 Immersion CorporationTuesday, August 30, 11 9
  10. 10. “Haptics makes it easier to type without making mistakes.” Andrea, 28, Law Intern © 2011 Immersion CorporationTuesday, August 30, 11 10
  11. 11. Point 1: Haptics taps in to embodied cognition to affect the user experience. Call to action: Use haptics to make the phone (feel) moreTuesday, August 30, 11 usable © 2011 Immersion Corporation 11
  12. 12. Point 2: Haptics fulfills a need for tactile gratification that is sorely missed. Agency TBWANeboko Photo: Michael Harvey CBS News Photo: Walter Geis © 2011 Immersion CorporationTuesday, August 30, 11 12
  13. 13. PUSH THE BUTTON. © 2011 Immersion CorporationTuesday, August 30, 11 13
  14. 14. Coffee UI aroma #C B C1 B B comes out here #5D251E “clink” sound when cup hits saucer © 2010 Immersion Corporation—ConfidentialTuesday, August 30, 11 14
  15. 15. Point 2: Haptics fulfills a need for tactile gratification that is sorely missed.Call to action:Use haptics to buildmore realistic apps.Tuesday, August 30, 11 © 2011 Immersion Corporation 16
  16. 16. Point 3: Haptics makes human communication more intimate and emotional. © 2011 Immersion CorporationTuesday, August 30, 11 17
  17. 17. “There’s no substitute for human touch.” “In person you can look in their Dave, 52, Firefighting Captain “Sometimes you want to keep in eyes, see their touch but you have mannerisms.” nothing to write.” “I could have Sue, 57, Business Power User Nauremon, 28, Early Adopter & Blogger avoided a fight by touching her hand.” Tony, 42, Tour Guide & Rock Promoter © 2011 Immersion CorporationTuesday, August 30, 11 18
  18. 18. “No need to stop, it’s just my friend saying hi.” © 2011 Immersion CorporationTuesday, August 30, 11 19
  19. 19. © 2011 Immersion CorporationTuesday, August 30, 11 20
  20. 20. “That’s hilarious – I can’t believe she’s doing this!” © 2011 Immersion CorporationTuesday, August 30, 11 21
  21. 21. © 2011 Immersion CorporationTuesday, August 30, 11 22
  22. 22. “When our fingertips cross paths, she doesn’t feel so far away.” © 2011 Immersion CorporationTuesday, August 30, 11 23
  23. 23. © 2011 Immersion CorporationTuesday, August 30, 11 24
  24. 24. Point 3: Haptics makes human communication more intimate and emotional. Call to action: Use haptics to make jaw-dropping social experiences © 2011 Immersion CorporationTuesday, August 30, 11 25
  25. 25. SOCIAL HAPTICS Face-to-face Ping pong conversation Immersive Touch Trails AUDIO HAPTICS VISUAL HAPTICS Pinball Knock-Knock Alerts Haptic Guitar Guitar performance Handshake Keyboard GESTURE HAPTICS © 2011 Immersion CorporationTuesday, August 30, 11 26
  26. 26. how to design with haptics © 2011 Immersion CorporationTuesday, August 30, 11 27
  27. 27. how to design with haptics Make the phone more usable. © 2011 Immersion CorporationTuesday, August 30, 11 27
  28. 28. how to design with haptics Make the phone more usable. Build apps that feel more real. © 2011 Immersion CorporationTuesday, August 30, 11 27
  29. 29. how to design with haptics Make the phone more usable. Build apps that feel more real. Create amazing social experiences. © 2011 Immersion CorporationTuesday, August 30, 11 27
  30. 30. Thanks! Questions? David Birnbaum dbirnbaum@immersion.com © 2011 Immersion CorporationTuesday, August 30, 11 29
  31. 31. credits photos Flickr / Draw With Me, Touch Through The Glass / Akako Yamanaka The Akatsukis Pet Flickr / uphill walk / micsten (Michael Eccles) CBS News / CK One outdoor advertisement / Photo: Walter Geis TBWA / Neboko Agency / Want a Beer? Heineken outdoor advertisement / Michael Harvey Flickr / reachout / karimiaz (Ahmad Karimi) references http://marshallmcluhan.com/ Schiff, William, Foulke, Emerson, eds. Tactual Perception: A Sourcebook. Cambridge University Press, 1982. Joshua M. Ackerman, Christopher C. Nocera, and John A. Bargh. Incidental Haptic Sensations Influence Social Judgments and Decisions. Science 25 June 2010: 328 (5986), 1712-1715. [DOI:10.1126/science.1189993] Lakoff, George and Johnson, Mark. (1999) Philosophy In The Flesh: the Embodied Mind and its Challenge to Western Thought. Basic Books. ISBN 0465056741 Bhalla, M., & Proffitt, D. R. (1999). Visual-Motor recalibration in geographical slant perception. Journal of Experimental Psychology: Human Perception & Performance. 25(4), 1076-1096. © 2011 Immersion CorporationTuesday, August 30, 11 30
  32. 32. Immersion’s Got Apps Campaign  Help Immersion build a wall of Haptic Apps for Mobile World Congress (MWC ‘12) in Barcelona, Spain. –Show us your apps using the Immersion MOTIV UHL SDK  Add “Integrated with Immersion MOTIV Haptic Effects” to your description page. –Launch in Android Market or any other Android application store –If your app is compelling, we’ll help you promote it and demo it at Mobile World Congress – Feb 2012 and other tradeshows –AND drive connection to our OEM / Carrier partners  Contact us at MOTIVdev@immersion.com © 2011 Immersion Corporation 31Tuesday, August 30, 11 31
  33. 33. Immersion Promos of Your Cool Apps  Inclusion in Immersion’s outreach to over 30 major technology & review channels including: – Engadget, PC World, AndroidPolice, Appolicious, VentureBeat/GameBeat, Android Central, etc…  Highlight of your app in Immersion’s Feature App section of their Developer’s site (developer.immersion.com)  Inclusion in Immersion’s publicly issued press releases  Potential inclusion on Immersion promotional videos/animations  Demos to Immersion’s major OEM partners for bundling opportunties  Inclusion in Immersion demonstrations at upcoming tradeshows and conferences like AnDevCon, MWC, etc. © 2011 Immersion Corporation 32Tuesday, August 30, 11 32
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