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WIP Back to School Webinars - App Downloads: Important, But A Poor Metric

by on Sep 01, 2011

  • 281 views

You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But ...

You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But as time passes, that graph starts to drop and all of a sudden it's three months out and you have 1% of your user base still keeping their eyeballs in the app. If you monetize through ads, you've got a problem. In this webinar we'll discuss some ways that have worked for increasing engagement and why it's an important metric to monitor.

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WIP Back to School Webinars - App Downloads: Important, But A Poor Metric WIP Back to School Webinars - App Downloads: Important, But A Poor Metric Presentation Transcript