WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
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WIP Back to School Webinars - App Downloads: Important, But A Poor Metric

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You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But ...

You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But as time passes, that graph starts to drop and all of a sudden it's three months out and you have 1% of your user base still keeping their eyeballs in the app. If you monetize through ads, you've got a problem. In this webinar we'll discuss some ways that have worked for increasing engagement and why it's an important metric to monitor.

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  • Mary Meeker chart – “Queen of the internet”Green is mobileRed is AOL – remember how ubiquitous AOL seemed?
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • Every day a million people activate mobile devices. That’s the entire state of Rhode Island… every day
  • In a year, that’s the population of the US
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • Doesn’t include other phone activities. Americans spend 2.7 hours per day on their device. That’s twice the amount of time they spend eating!
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.

WIP Back to School Webinars - App Downloads: Important, But A Poor Metric WIP Back to School Webinars - App Downloads: Important, But A Poor Metric Presentation Transcript

  • let’s move beyond downloads
    jeremiakimelman
    jeremia.kimelman@getsocialize.com
  • hi, i’mjeremia:-)
  • Jeremia KimelmanDevangelist@jeremiak
  • this crazy app-conomy
  • 2000 – 38%
  • 2005 – 69%
  • 2010 – 96%
  • 38.1%
    26.6%
  • 200,000
    400,000
  • show me the money
  • $1.2 billion
  • $1,200,000,000
  • awe$ome
  • 100 hours @ $50/hr
    $5,000
  • $4,883
  • dev costs = profit/user * user base
  • recap:
    • downloads != cashola
    • leverage downloads
    • build apps for engagement
  • thank you
    jeremia.kimelman@getsocialize.com
    @jeremiak