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let’s move beyond downloads<br />jeremiakimelman<br />jeremia.kimelman@getsocialize.com<br />
hi, i’mjeremia:-)<br />
Jeremia KimelmanDevangelist@jeremiak<br />
this crazy app-conomy<br />
2000 – 38%<br />
2005 – 69%<br />
2010 – 96%<br />
38.1%<br />26.6%<br />
200,000<br />400,000<br />
show me the money<br />
$1.2 billion<br />
$1,200,000,000<br />
awe$ome<br />
100 hours @ $50/hr<br />$5,000<br />
$4,883<br />
dev costs = profit/user * user base <br />
recap:<br /><ul><li>downloads != cashola
leverage downloads
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WIP Back to School Webinars - App Downloads: Important, But A Poor Metric

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You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But as time passes, that graph starts to drop and all of a sudden it's three months out and you have 1% of your user base still keeping their eyeballs in the app. If you monetize through ads, you've got a problem. In this webinar we'll discuss some ways that have worked for increasing engagement and why it's an important metric to monitor.

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  • Mary Meeker chart – “Queen of the internet”Green is mobileRed is AOL – remember how ubiquitous AOL seemed?
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • Every day a million people activate mobile devices. That’s the entire state of Rhode Island… every day
  • In a year, that’s the population of the US
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • Doesn’t include other phone activities. Americans spend 2.7 hours per day on their device. That’s twice the amount of time they spend eating!
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.
  • Transcript of "WIP Back to School Webinars - App Downloads: Important, But A Poor Metric"

    1. 1. let’s move beyond downloads<br />jeremiakimelman<br />jeremia.kimelman@getsocialize.com<br />
    2. 2. hi, i’mjeremia:-)<br />
    3. 3. Jeremia KimelmanDevangelist@jeremiak<br />
    4. 4. this crazy app-conomy<br />
    5. 5.
    6. 6. 2000 – 38%<br />
    7. 7. 2005 – 69%<br />
    8. 8. 2010 – 96%<br />
    9. 9.
    10. 10.
    11. 11. 38.1%<br />26.6%<br />
    12. 12. 200,000<br />400,000<br />
    13. 13.
    14. 14. show me the money<br />
    15. 15. $1.2 billion<br />
    16. 16. $1,200,000,000<br />
    17. 17.
    18. 18. awe$ome<br />
    19. 19. 100 hours @ $50/hr<br />$5,000<br />
    20. 20. $4,883<br />
    21. 21. dev costs = profit/user * user base <br />
    22. 22.
    23. 23.
    24. 24.
    25. 25.
    26. 26. recap:<br /><ul><li>downloads != cashola
    27. 27. leverage downloads
    28. 28. build apps for engagement</li></li></ul><li>thank you<br />jeremia.kimelman@getsocialize.com<br />@jeremiak<br />
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