WIP Back to School Webinars - App Downloads: Important, But A Poor Metric

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You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But …

You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But as time passes, that graph starts to drop and all of a sudden it's three months out and you have 1% of your user base still keeping their eyeballs in the app. If you monetize through ads, you've got a problem. In this webinar we'll discuss some ways that have worked for increasing engagement and why it's an important metric to monitor.

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  • Mary Meeker chart – “Queen of the internet”Green is mobileRed is AOL – remember how ubiquitous AOL seemed?
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • Every day a million people activate mobile devices. That’s the entire state of Rhode Island… every day
  • In a year, that’s the population of the US
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • Doesn’t include other phone activities. Americans spend 2.7 hours per day on their device. That’s twice the amount of time they spend eating!
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.

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