Your SlideShare is downloading. ×
0
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
WIP Back to School Webinars - App Downloads: Important, But A Poor Metric
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

WIP Back to School Webinars - App Downloads: Important, But A Poor Metric

215

Published on

You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But …

You've built an awesome mobile application and finally made it into an app store. The first day you release it, you get a spike in downloads and your analytics show that sessions are up. Awesome. But as time passes, that graph starts to drop and all of a sudden it's three months out and you have 1% of your user base still keeping their eyeballs in the app. If you monetize through ads, you've got a problem. In this webinar we'll discuss some ways that have worked for increasing engagement and why it's an important metric to monitor.

Published in: Technology, Spiritual
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
215
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Mary Meeker chart – “Queen of the internet”Green is mobileRed is AOL – remember how ubiquitous AOL seemed?
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • According to CTIA figures, mobile penetration in the US was
  • Every day a million people activate mobile devices. That’s the entire state of Rhode Island… every day
  • In a year, that’s the population of the US
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • For one, what platform will you choose?May 2011 ComScore reportIn the 3 month period between reports, Android raised the market differential from 8 to 12 percentage pointsFor sure other platforms, but nothing else that is expanding
  • Doesn’t include other phone activities. Americans spend 2.7 hours per day on their device. That’s twice the amount of time they spend eating!
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • To ad, or not to ad?2011 ad spending will reach 1.2 billion dollars
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • But before we get too caught up in the thoughts of the vacations we’re all going to take with our mobile derived riches, let’s recognize a few things. Mainly development costs
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.
  • The average American has 65 app on their phoneWhen you factor that each person spends about 3 hours per day on their mobile device, and that they have 65 apps, then that means if they were to use all their apps, on average they would spend under 3 minutes per app.
  • Transcript

    ×