WIP Back To School Webinar - Appstores with Nexva
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  • 1. Wednesday, August 31, 2011
  • 2. What can neXva do for YOU ? Confidential - © neXva 2011Wednesday, August 31, 2011
  • 3. neXva is different neXva is the only company focused on creating tools that solve the issues confronting APP developers. We created technology and services that makes it easy for consumers to find your app(s). We give developers the tools to succeed. Your needs: At neXva, we take your ideas seriously. Several of our tools were specifically created to respond to requests that developer partners brought to us. Your IP: We know that app developers create the content that make the whole ecosystem work. As the saying goes “Content Is King”. Your success: Our tools and services help you successfully get your apps distributed, marketed and generating revenue. Confidential - © neXva 2011Wednesday, August 31, 2011
  • 4. neXva tools & services A suite of robust cloud-based technology solutions and services: neXlinker - a patent pending solution that delivers apps from any media (website, Facebook, Twitter, print, etc.) to the end user’s mobile neXsharer - a patent pending SDK that allows you to make your multi OS apps viral by sharing between customers and up-selling neXpager - a simple to set-up mobile landing page for app developers to distribute their apps from mobile ad campaigns and make their apps viral neXpayer - mobile web, web2mobile and in app payments neXpush - a tool that allows you to push builds directly to our CMS - no manual intervention neXpublisher - a revolutionary publishing service that saves you money and marketing headaches by managing your app store placement world wide and helps you monetize premium and free apps Confidential - © neXva 2011Wednesday, August 31, 2011
  • 5. Some examples of our tools & services Confidential - © neXva 2011Wednesday, August 31, 2011
  • 6. neXpager ™ Using neXva’s unique, simple and easy to use marketing tool, Nimbuzz! created a customizable mobile landing page in a few clicks. Can be used in advertising campaigns Ad traffic from many sources can come to ONE page. neXpager recognizes the device and displays the compatible builds. In-app payment is part of the service. This is great ! - ONE url for all OSs. - Multilingual support Confidential - © neXva 2011Wednesday, August 31, 2011
  • 7. neXpayer ™ Our payment solution can initiate payments either at point of download (mobile web) or in-app for unlocking levels, full versions or ad free versions of your app. Presently the in-app SDK is in Android only but we are working on other OSs. Traffic from neXva or your Payment at point own sources : Monetize your traffic with of download : website, mobile payouts up to 85 % Mobile internet ad campaign, version of Facebook neXpayer Traffic from other At point of app stores or Monetize your traffic with download coupled distribution payouts up to 85 % with neXpager channels or In-app Confidential - © neXva 2011Wednesday, August 31, 2011
  • 8. 1 neXlinker ™ Using neXva’s neXlinker creation tool, Kayak is able to create a single QR and short link to deliver all OS versions of their mobile app Get Kayak on your mobile See what happens when user clicks on this on the next page Confidential - © neXva 2011Wednesday, August 31, 2011
  • 9. 2 neXlinker : web to mobile delivery ™ Moving users from any medium to the mobile for consistent content delivery from one source User shoots QR code You download this app using one of the following ways : The neXngin™ CMS recognizes the device and 1. Scan QR code using your phone to be taken directly to the installation file : delivers the correct page. User points mobile browser Dont have a QR code reader on your phone? Get one free User links to mobile 2. Point your mobile browser to the following link : nexva.mobi/7630 Your email address 3. Get link by email : Logo HP Zeen C510 (not?) Your phone number 4. Get link by SMS : Now tell me why didn’t anyone else do this ? Confidential - © neXva 2011Wednesday, August 31, 2011
  • 10. neXsharer : viral marketing ™ Patent pending SDK for creating a viral sharing snowball effect. Easy to integrate tool that is totally customizable and lets your happy users share the app with their friends. When the user clicks “Share this App” a screen lets them ✓Like ✓Tweet or ✓Share The recipient hits our CMS, we deliver the proper build to download or buy Simple viral marketing Making my apps viral is Share this App that simple ? Confidential - © neXva 2011Wednesday, August 31, 2011
  • 11. Payouts on our app stores and using our tools Your traffic Using our tools: neXlinker payouts of neXpager 75% - or more neXsharer neXpayer neXva’s channels payouts of Across neXva’s white label channels 70% - or more Confidential - © neXva 2011Wednesday, August 31, 2011
  • 12. 1 Publishing : The traditional model You manage many app stores. Different rules. Different terms. Different upload processes. Different marketing elements. Different payouts. Different payback terms. !?!? Telco Hand stores set stores Confidential - © neXva 2011Wednesday, August 31, 2011
  • 13. 2 neXpublisher : a disruptive model™ You work with ONE partner. We publish your apps on our channels and a large variety of other stores. neXva ™ Telco Hand stores set neXva stores Now I can focus only on making great apps !! Confidential - © neXva 2011Wednesday, August 31, 2011
  • 14. neXpublisher business model ™ for premium apps neXva handles everything for you including app store placement, updates, publishing all stats in one place and aggregating disparate payouts. We can work closely with you to target specific markets or regions. Premium Publishing 10 to 20% of list Unlimited app stores. price - depending Unlimited updates. Multiple languages. on volume 10 to 20% of list Lite/Premium price Publishing or Unlimited app stores. Unlimited updates. Multiple 85% payouts if languages. lite version points back to neXva Confidential - © neXva 2011Wednesday, August 31, 2011
  • 15. neXpublisher business model ™ for free apps Performance 0.05 $/€ per Unlimited stores/channels. Unlimited Languages, 2 download updates per month. Geo targeting. Capping on demand. Flat fee Gold 500 $/€ per 5 Languages, 2 updates per month. Geo targeting. month 10 apps. 20 app stores. 5000 $/€ for a year Flat fee Silver 200 $/€ per 2 Languages, 1 update per month month. Geo targeting. 3 apps. 10 app stores. 2000 $/€ for a year Confidential - © neXva 2011Wednesday, August 31, 2011
  • 16. How to get us the apps ? neXva provides several tools to get us the apps, with their marketing material and compatibilities. neXpush An XML tool that enables automatic push of apps and updates from your dev team directly to our app store. This service works with neXpublisher as well. Once set up this can be a huge time saver for developers. To find out please visit our Wiki : http://developers.nexva.com/wiki/Cp/NeXpush FTP If you have only few updates you can simply dump your apps on our FTP. You should include all your marketing material with the listing of the compatible devices and any other information associated with your content/ application (ask for a datasheet on this) so that our team can upload in the fastest possible time. Our FTP is http://ftp.nexva.com Please notify us via e-mail contact@nexva.com when you Log in anonymous upload your content so that we may attend to it as soon as Pass Word your e-mail possible. Confidential - © neXva 2011Wednesday, August 31, 2011
  • 17. Channels and publishing Our white label channels : App stores we publish your apps on (and growing): Confidential - © neXva 2011Wednesday, August 31, 2011
  • 18. Some of our developers Confidential - © neXva 2011Wednesday, August 31, 2011
  • 19. For further information: go to cp.nexva.com or email us at info@nexva.com your mobile.reloaded ™Wednesday, August 31, 2011