Working Smarter Online: A Seminar for Consumers In our tech savvy world we’re constantly being introduced to increasingly advanced technology. Welcome to a meeting designed to better educate and equip consumers with the tools and resources they need to increase their wireless and social media IQ’s and make being online work for you.
10:00 AM Continental Breakfast and Arrival
10:30 AM Welcome, Barbara Kasoff, President/CEO, Women Impacting Public Policy
10:45 AM Social Media Education, presented by Elaine Starling, Starling Media Services, Inc: Learn the secret to creating a rewarding social media experience and leveraging technology for small business opportunities and growth.
11:00 AM WirelessED, presented by Ken McEldowney, Consumer Action: A new program designed to educate wireless users how best to use their wireless devices and services. 11:15 AMCalifornia Lifeline, presented by Anne Wintroub, AT&T: A program sponsored by the California Public Utilities Commission that provides discounts on basic telephone service to eligible low-income households. 11:30AMSnapFresh, presented by Nikol Hasler, One Economy: A wireless application that helps people find healthy places that accept food stamps.
WirelessED WirelessED is a multilingual educational project sponsored by AT&T. Information available includes brochures and a training packets to assist community-based organizations (CBOs) in educating their clients through both one-on-one and group presentations. More than 8,000 CBOs across the country will receive information with the goal of providing more than 200,000 hard-to-reach consumerswith valuable information. WirelessEd.org;contains the project’s publications as well as a variety of interactive tools to help consumers with wireless plans.
Leaders Stay Connected (Allot MobileTrends Report, Cited By http://mashable.com/2011/07/26/youtube-22-percent-mobile-usage/, Posted by Todd Wasserman, 7/26/11)
Remember… Leaders Connect, Comment, Share, Endorse and ACT.
WirelessED To access the WirelessED materials online, visit www.wirelessED.org. To receive updates through Twitter, follow @KnowUrWireless. Find the campaign on Facebook at facebook.com/wirelesseducation.
WirelessED materials will be available in English, Spanish, Korean, Chinese, and Vietnamese. A multilingual hotline, 415-777-9635, provides advice and referrals in English, Chinese and Spanish for consumers with questions about wireless devices and plans. For more information or to request an interview in English, Spanish or Chinese, contact Linda Sherry at 202-544-3088, or by e-mail at firstname.lastname@example.org.
Program Overview The California LifeLine program was established by the California Public Utilities Commission (CPUC) in compliance with Public Utilities Code § 871. It provides discounted basic residential telephone service to low income households.
California LifeLine is funded through an end-user surcharge that is assessed on all intrastate telecommunications services
AT&T’s Outreach Initiatives
Examples of Outreach Initiatives:
Developed a California LifeLine brochure which is available in 9 languages (English, Spanish, Chinese, Korean, Japanese, Vietnamese, Tagalog, Polish and Russian)
Partnered with the United Way in the Bay Area and distributed over 55K of AT&T’s California LifeLine brochures
Partnered with members of the California Legislature and ran radio spots promoting awareness of the Lifeline program
During National Lifeline Awareness Week, partnered with Consumer Action and issued a joint press release to promote the importance of the California LifeLine program
Partnered with Consumer Action on a multi-phased consumer outreach initiative which included development , printing and distribution of brochures . It also included several in-depth “train the trainer” sessions with CBOs
Participated in outreach events with “WeConnect” and “WeCare”, initiatives for low income individuals of California
Participated in numerous Resource and Bill Fairs and Town Hall meetings across the state
Annual radio ad promoting the awareness of LifeLine