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  • Elaine Starling serves on the board of Women Impacting Public Policy as our Social Media Co-Chair. Her behind-the-scenes strategic insight and obvious passion for her work make Elaine an in-demand consultant and speaker. Working with Symantec, Sprint, Webex and many other international companies prompted Elaine to write her upcoming book, “From Price to Profit: How Women are Changing the Business Conversation.” PAUSEDid you know that you’re a leader? Increasingly, society is rewarding those individuals who participate – who lead. Your book reviews on Amazon help people identify favored books, your restaurant reviews on Yelp help people experience new delights, and whatever you Digg helps people find the top rated articles. We’re fortunate to have Elaine Starling here to share the latest trends and research about how Social Media makes it easier than ever to establish your leadership. You’re about to discover the 5 Social Behaviors that move you from Unknown to Unstoppable…
  • Thanks to Social Media, Leadership is everywhere and it’s never been easier!
  • People are actively seeking leaders. They are looking for information and direction to resolve problems. Your leadership offers a solution to their problem. Most people have heard of the Six Degrees of Separation theory. The authors of the book, Connected, discovered the Three Degrees of Influence Rule. Everything we do or say tends to ripple through our network, having an impact on our friends (one degree), our friends’ friends (two degrees) and even our friends’ friends’ friends (three degrees). Everything we think, feel do or say can spread exponentially through our social networks through “Emotional Stampedes. Your emotions are contagious, thanks to Mirror Neurons.Connected, by Nicholas A. Christakis, MD, PhD and James H. Fowler, PhD page 28You are a Leader – whether you want to be or not!
  • Leadership is about CARING and SERVING others
  • YELP: More likely to comment with a complaint than with a compliment. Protective reaction. Leaders flip that around and look for what’s WORKING.
  • Ken McEldowney is executive director of Consumer Action, a San Francisco-based national consumer advocacy and education membership organization. Consumer Action has worked on food, insurance, utility, privacy, toxics, health care, banking, postal and telephone issues for 35 years. The organization's current focus is on ensuring that the interests of low income and limited English-speaking consumers are protected during this period of deregulation and corporate mergers.CA's National Consumer Resource Center yearly distributes more than two million fact sheets in up to eight languages through a national network of 8,300 community organizations and social service organizations. An additional 500,000 people access its multilingual web site each year. Along with other key staff members, Ken McEldowney represents the consumer interest before state and federal regulatory bodies, Congress and the California Legislature.Have you ever been overwhelmed trying to pick out a new phone? Do you know whether you’re paying for the best plan for your mobile needs and budget? Consumer rights nonprofit, Consumer Action, is providing new financial literacy about your wireless options so you can optimize your budget and maximize your productivity. Interactive apps help you quickly determine your best solution to connect with your friends, family and customers. Get connected at www.WirelessEd.org and tell your friends how they can save big too.
  • WirelessED is a multilingual education project sponsored by AT&T. Through one-on-one and group training sessions we are able to help educate Americans, one community at a time. We utilize brochures and training packets. More than 8,000 CBO’s acroos the country will receive information through training sessions and it is our goal that with their help we can reach more than 200,000 hard to reach consumers.
  • Consumer Education is becoming more important as usage of wireless devices increases. It is important to fully understand the opportunities that a wireless device can offer and how to manage devices and services to make sure you're getting what suits your needs and reducing chances of unwanted fees.
  • Our websites offers many great resources for monitoring and tracking mobile devices and services, keeping up to date with relevant consumer news, a library of useful information and training materials for our community partners.
  • With our Tools page consumers can monitor and track their wireless usage and estimate how much data they need on their wireless plan. I will go more into detail on the next slide.
  • Using this resource helps consumers determine how much data they are using - useful information to know when paying for or purchasing a plan. For example, if you are paying for an unlimited text messaging service but are only using 20 text messages a month, it might make sense to get a smaller text plan. Alternately, if you are emailing texting and downloading to a greater extent than your current plan allows, it could make sense to upgrade a plan in order to keep from paying extra charges.
  • The news section keeps consumers up-to-date with relevant wireless information. It is important to stay informed, to know what's going on in the wireless world and how it's impacting you.
  • In our Library you can find all of our Brochures. We have materials in several different languages, including Spanish, Chinese and Korean.
  • Trainings, like this one, happen all across the country. It is our goal to educate as many community leaders as possible so that they will have the knowledge base they need to go out and educate their communities.
  • If you have any questions please feel free to contact us using the information listed.
  • And finally, if you have any interest in obtaining our materials please contact us and we would be happy to send those to you.
  • Anne Wintroub is the Director of Citizenship & Sustainability for AT&T. One of her top initiatives is the California LifeLine, a service that offers steep discounts on phone service for low income households. Some of California’s best workers are facing challenging economic realities right now. To make sure you can reach them, AT&T’s California Lifeline service helps low income households stay connected. You’re assured of access to the best talent California has to offer because Lifeline provides a 50% discount on phone service and waives many fees and taxes too. Anne is going to share how AT&T is here to help and how your leadership can make a difference in our community.
  • Nichole XX is YY of One Economy, a global non-profit organization with the mission to leverage the power of technology to connect underserved communities. They know that access to information changes lives.We’re lucky to have Nichole with us today to talk about two innovative solutions that do just that. See, it’s not enough to just hand someone a computer or a cell phone and expect them to automatically be productive with it. Research is showing that providing information via interactive applications makes information both fun and useful.There’s a huge proliferation of apps, games, and tools. One Economy is making apps that provide practical, useful information that your community needs NOW.

Transcript

  • 1. Thank you for joining us
    “WIPP is a national nonpartisan public policy organization advocating on behalf of nearly one million women-owned businesses and representing fifty-seven business organizations.”
    Barbara Kasoff, President
    Women Impacting Public Policy
    © Copyright 2011 Women Impacting Public Policy. All Rights Reserved. Do not duplicate or distribute without permission.
  • 2. TODAY’S AGENDA
     
    Working Smarter Online: A Seminar for Consumers
    In our tech savvy world we’re constantly being introduced to increasingly advanced technology.
    Welcome to a meeting designed to better educate and equip consumers with the tools and resources they need to increase their wireless and social media IQ’s and make being online work for you.
     
    10:00 AM Continental Breakfast and Arrival
     
    10:30 AM Welcome, Barbara Kasoff, President/CEO, Women Impacting Public Policy
     
    10:45 AM Social Media Education, presented by Elaine Starling, Starling Media Services, Inc:  Learn the secret to creating a rewarding social media experience and leveraging technology for small business opportunities and growth.
     
    11:00 AM WirelessED, presented by Ken McEldowney, Consumer Action:  A new program designed to educate wireless users how best to use their wireless devices and services.
    11:15 AMCalifornia Lifeline, presented by Anne Wintroub, AT&T:  A program sponsored by the California Public Utilities Commission that provides discounts on basic telephone service to eligible low-income households.
    11:30AMSnapFresh, presented by Nikol Hasler, One Economy:  A wireless application that helps people find healthy places that accept food stamps.
     
    11: 45 AM Q&A – Closing, Barbara Kasoff
    © Copyright 2011 Women Impacting Public Policy. All Rights Reserved. Do not duplicate or distribute without permission.
  • 3. Secrets to Leadership Advancement Through Social Media
    5 Social Behaviors that Enhance Your Leadership
    Mobile Leadership Strategies
    Connecting Leaders During Challenging Times
    Leading Your Community to the Best Deals
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 4. Show your leadership now
    TWEET NOW TO SHOW HOW YOU ARE LEADING THROUGH SOCIAL MEDIA.
    WHAT CAN You SHARE?
    EVENT TAG: #WhatDoUShare
    “I wanted to share www.applicationsforgood.com #WhatDoUShare”
    “I’m not in class, but am learning about resources like www.wirelessed.org #WhatDoUShare”
    © Copyright 2011 Women Impacting Public Policy. All Rights Reserved. Do not duplicate or distribute without permission.
  • 5. Elaine Starling
    StarlingMedia.com
    Business Insighterand
    Marketing Innovation Expert
    Passionate Small Business Advocate
    2010 WIPP Member To Watch
    Soon to be Author!
    ©2011 WIPP All Rights Reserved www.WIPP.orgwww.WomenAndTechnologyToday.com 1-888-488-WIPP
  • 6. Secrets to Leadership Advancement Through Social Media
  • 7. You are a Leader!
    Three Degrees of
    Influence Rule
    Connected, by Nicholas A. Christakis
    and James H. Fowler
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 8. Leadership Through Technology
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 9. The BIGGEST Leadership Change!
    OLD WAY
    NEW WAY
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
    All about
    YOU!!
    What you wear
    Where you go
    Who you know
    What you buy
    What you do
  • 10. The BIGGEST Leadership Change!
    OLD WAY
    NEW WAY
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
    All about
    YOU!!
    What you wear
    Where you go
    Who you know
    What you buy
    What you do
    Through you,
    not ABOUT you
    What you think
    What you discover
    Who you follow/watch
    What you like
    Why you do it
  • 11. The 5 Social Behaviors
    Connect
    Hi, I’m NAME.
    Here’s what we have in common.
    Let’s connect.
    Relevance
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 12. The 5 Social Behaviors
    Connect
    Comment
    Here’s something useful I found
    That relates to your topic.
    Add Value
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 13. The 5 Social Behaviors
    Connect
    Comment
    Check this out! I liked it because…
    Share
    Caring and Serving
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 14. The 5 Social Behaviors
    Connect
    Hi, I’m NAME and I do THIS. I just DID SOMETHING
    that made a big difference for me in THIS WAY.
    (Problem/Solution/Outcome with measurable result.)
    If you’re like me and you want to DO SOMETHING,
    You should check this out.
    Comment
    Share
    Endorse
    Integrity
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 15. The 5 Social Behaviors
    Connect
    Take Action: Opt-in, Contact, Participate, Buy, etc.
    Comment
    Share
    Decisive
    Endorse
    Act
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 16. The 5 Social Behaviors
    Connect
    Comment
    Share
    Endorse
    Act
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 17. Leadership Through Technology
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
  • 18. Nelson Santiago
    WirelessED.org
    Consumer Action
    Community Outreach Manager
    Consumer Action has a national reputation for multilingual consumer education and advocacy in the fields of credit, banking, privacy, insurance and utilities.
    ©2011 WIPP All Rights Reserved www.WIPP.orgwww.WomenAndTechnologyToday.com 1-888-488-WIPP
  • 19.
  • 20. WirelessED
    WirelessED is a multilingual educational project sponsored by AT&T.
    Information available includes brochures and a training packets to assist community-based organizations (CBOs) in educating their clients through both one-on-one and group presentations.
    More than 8,000 CBOs across the country will receive information with the goal of providing more than 200,000 hard-to-reach consumerswith valuable information.
    WirelessEd.org;contains the project’s publications as well as a variety of interactive tools to help consumers with wireless plans.
  • 21. Leaders Stay Connected
    (Allot MobileTrends Report, Cited By http://mashable.com/2011/07/26/youtube-22-percent-mobile-usage/, Posted by Todd Wasserman, 7/26/11)
  • 22. Leaders Stay Connected
  • 23. Leaders Make Smart Choices
    Find helpful information
    Utilize Helpful Resources
    Stay Informed
    Find Great Tools
    Develop New Skills
  • 24. WirelessED is where leaders find helpful information.
  • 25. These tools help leaders take control of their wireless devices.
  • 26. Leaders use all available tools and resources
  • 27. Leaders stay informed.
  • 28. Leaders utilize great resources.
  • 29. Leaders develop new skills.
  • 30. Remember… Leaders Connect, Comment, Share, Endorse and ACT.
  • 31. WirelessED
    To access the WirelessED materials online, visit www.wirelessED.org. To receive updates through Twitter, follow @KnowUrWireless. Find the campaign on Facebook at facebook.com/wirelesseducation.
     
    WirelessED materials will be available in English, Spanish, Korean, Chinese, and Vietnamese. A multilingual hotline, 415-777-9635, provides advice and referrals in English, Chinese and Spanish for consumers with questions about wireless devices and plans.
    For more information or to request an interview in English, Spanish or Chinese, contact Linda Sherry at 202-544-3088, or by e-mail at linda.sherry@consumer-action.org.
  • 32. Anne Wintroub
    AT&T’s California LifeLine
    AT&T
    Director, Citizenship & Sustainability for AT&T
    Low Income Consumer support
    8 languages
    AT&T’s LifeLine provides discounted basic residential telephone service to low income households
    ©2011 WIPP All Rights Reserved www.WIPP.orgwww.WomenAndTechnologyToday.com 1-888-488-WIPP
  • 33. California LifeLineConnecting Leaders
  • 34. Program Overview
    The California LifeLine program was established by the California Public Utilities Commission (CPUC) in compliance with Public Utilities Code § 871. It provides discounted basic residential telephone service to low income households.
    • Current Program - Overview:
    • 35. Benefits:
    • 36. Participants receive basic telephone service at a fixed rate which is no more than 50% of the normal charge
    • 37. Flat Rate Service: $6.84 (most subscribers)
    • 38. Measured Rate Service: $3.66 (most subscribers)
    • 39. Participants pay reduced one time connection or conversion charge of $10 when establishing Lifeline service
    • 40. Participants do not pay deposits to establish basic service
    • 41. Participants do not pay the Federal Subscriber Line Charge
    • 42. Participants do not pay end-user surcharges on Lifeline basic service to support the CPUC’s public policy programs
    • 43. Deeper discounts apply to participants that reside on federally recognized tribal lands. Subscribers pay just $1.00/month
    • 44. Two LifeLine discounted telephone lines available to low-income households with a deaf or hearing impaired member that uses a TTY device
    • 45. Free Toll-Blocking
  • Program Overview
    • Eligibility:
    • 46. Method 1: Program Based – Member of household participates in approved assistance program, e.g. Medicaid/Med-Cal, Food Stamps, etc. OR
    • 47. Method 2: Income Based – Household total gross income meets certain limits
    • 48. Applicants qualifying through income are required to provide documentation that supports the household income is at or below the income limits
    • 49. The household in which the applicant is applying for California LifeLine
    • 50. Must be the primary residence
    • 51. Must not currently receive the LifeLine discount
    • 52. The applicant cannot be claimed as a dependent on someone else’s income tax return
    • 53. Enrollment Process:
    • 54. Service Provider instructs the LifeLine Program Administrator to send an application form to applicant
    • 55. Applicant must complete application form and return it to the LifeLine Program Administrator by the due date
    • 56. Can complete via US Mail or on-line if enrolling via Method 1
    • 57. New applicants for California LifeLine must be approved for the program before benefits are received
    • 58. Once approved, the LifeLine subscriber will receive the LifeLine benefits retroactive to the date they requested to be enrolled in program
  • Program Overview
    • Maintaining LifeLine Service:
    • 59. California LifeLine elgibility is valid for one year. LifeLine subscribers must annually renew their LifeLine eligibility to continue receiving program discounts
    • 60. Supported Languages of the California LifeLine Administrator:
    • 61. English, Spanish, Chinese, Korean, Japanese, Vietnamese and Tagalog
    • 62. Customers on Program:
    • 63. As of May 2011, there are approximately 1.7M subscribers participating in the program statewide
    • 64. AT&T has approximately 1.2M subscribers on the program or 70% of all California LifeLine customers in the state
    • 65. Funding:
    • 66. California LifeLine is funded through an end-user surcharge that is assessed on all intrastate telecommunications services
  • AT&T’s Outreach Initiatives
    • Examples of Outreach Initiatives:
    • 67. Developed a California LifeLine brochure which is available in 9 languages (English, Spanish, Chinese, Korean, Japanese, Vietnamese, Tagalog, Polish and Russian)
    • 68. Partnered with the United Way in the Bay Area and distributed over 55K of AT&T’s California LifeLine brochures
    • 69. Partnered with members of the California Legislature and ran radio spots promoting awareness of the Lifeline program
    • 70. During National Lifeline Awareness Week, partnered with Consumer Action and issued a joint press release to promote the importance of the California LifeLine program
    • 71. Partnered with Consumer Action on a multi-phased consumer outreach initiative which included development , printing and distribution of brochures . It also included several in-depth “train the trainer” sessions with CBOs
    • 72. Participated in outreach events with “WeConnect” and “WeCare”, initiatives for low income individuals of California
    • 73. Participated in numerous Resource and Bill Fairs and Town Hall meetings across the state
    • 74. Annual radio ad promoting the awareness of LifeLine
  • Program Changes Coming
    • Overview of Changes:
    • 75. Customer Benefits:
    • 76. Creates a state LifeLine discount, replacing statewide rate.
    • 77. Initial state benefit set at $11.50. This benefit amount and any federal support (up to $3.50) would be applied as a discount to regular service
    • 78. Requires a LifeLine customer to pay a minimum amount for monthly service, e.g. $5.00 for flat rate service and $2.50 for measured rate service
    • 79. Program expanded to other technologies on a voluntary basis, e.g. Wireless, VoIP
    • 80. Caps the current Lifeline rates of $6.84 (flat) and $3.66 (measured) as well as the existing rates in Extended Area Service exchanges until 1/1/2013
    • 81. Expands the Lifeline benefit to include wireless text messaging for LifeLine subscribers that also participate in the State’s Deaf and Disabled Telecommunications Program (DDTP)
    • 82. Requires that the LifeLine rate can be no more than 50% of a Service Provider’s basic rate
    • 83. Service Providers can only reset their LifeLine rate once annually (January 1)
    • 84. Service Providers are required to format LifeLine customer bills to ensure transparency of LifeLine benefits
  • Alyssa Aninag
    One Economy; Snapfresh & BeeLocal
    One Economy
    Representative
    One Economy is a global non-profit
    organization that leverages the power of
    technology and connects underserved
    communities around the world to vital
    information that will improve their lives.
    ©2011 WIPP All Rights Reserved www.WIPP.orgwww.WomenAndTechnologyToday.com 1-888-488-WIPP
  • 85. The Hottest Trend
  • 86. Supporting Public Purpose Applications
    Winners of the 2011 Applications for Good Contest
    Resource Locator developed by One Economy
  • 87. Where did Snapfresh come from?
  • 88. Snapfresh Web App
  • 89. beelocal.thebeehive.org
  • 90. Get Involved!
    • Search for services at http://beelocal.thebeehive.org
    • 91. Update and add to existing listings to help our communities find the services that they need when they need them
    • 92. New Website Launches August 15th! Post your own challenge brief at applicationsforgood.org
    Connect, Comment, Share, Endorse, Act
  • 93. Leadership Through Technology
    WirelessED.org
    California LifeLine
    SnapfreshBeeLocal
    Thank You
    © Copyright 2011 Starling Media Services, Inc. All Rights Reserved. Do not duplicate or distribute without permission.
    Connect
    Comment
    Share
    Endorse
    ACT
  • 94. Q&A
    Please address any questions you may have
    © Copyright 2011 Women Impacting Public Policy. All Rights Reserved. Do not duplicate or distribute without permission.
  • 95. Thank you for joining us. Tweet: #WhatDoUShare
    © Copyright 2011 Women Impacting Public Policy. All Rights Reserved. Do not duplicate or distribute without permission.