Working Smarter Online: A Seminar for Consumers In our tech savvy world we’re constantly being introduced to increasingly advanced technology. Welcome to a meeting designed to better educate and equip consumers with the tools and resources they need to increase their wireless and social media IQ’s and make being online work for you.
10:00 AM Continental Breakfast and Arrival
10:30 AM Welcome, Barbara Kasoff, President/CEO, Women Impacting Public Policy
10:45 AM Social Media Education, presented by Elaine Starling, Starling Media Services, Inc: Learn the secret to creating a rewarding social media experience and leveraging technology for small business opportunities and growth.
11:00 AM WirelessED, presented by Ken McEldowney, Consumer Action: A new program designed to educate wireless users how best to use their wireless devices and services. 11:15 AMCalifornia Lifeline, presented by Anne Wintroub, AT&T: A program sponsored by the California Public Utilities Commission that provides discounts on basic telephone service to eligible low-income households. 11:30AMSnapFresh, presented by Nikol Hasler, One Economy: A wireless application that helps people find healthy places that accept food stamps.
WirelessED WirelessED is a multilingual educational project sponsored by AT&T. Information available includes brochures and a training packets to assist community-based organizations (CBOs) in educating their clients through both one-on-one and group presentations. More than 8,000 CBOs across the country will receive information with the goal of providing more than 200,000 hard-to-reach consumerswith valuable information. WirelessEd.org;contains the project’s publications as well as a variety of interactive tools to help consumers with wireless plans.
Leaders Stay Connected (Allot MobileTrends Report, Cited By http://mashable.com/2011/07/26/youtube-22-percent-mobile-usage/, Posted by Todd Wasserman, 7/26/11)
Leaders Stay Connected
Leaders Make Smart Choices Find helpful information Utilize Helpful Resources Stay Informed Find Great Tools Develop New Skills
WirelessED is where leaders find helpful information.
These tools help leaders take control of their wireless devices.
Leaders use all available tools and resources
Leaders stay informed.
Leaders utilize great resources.
Leaders develop new skills.
Remember… Leaders Connect, Comment, Share, Endorse and ACT.
WirelessED To access the WirelessED materials online, visit www.wirelessED.org. To receive updates through Twitter, follow @KnowUrWireless. Find the campaign on Facebook at facebook.com/wirelesseducation.
WirelessED materials will be available in English, Spanish, Korean, Chinese, and Vietnamese. A multilingual hotline, 415-777-9635, provides advice and referrals in English, Chinese and Spanish for consumers with questions about wireless devices and plans. For more information or to request an interview in English, Spanish or Chinese, contact Linda Sherry at 202-544-3088, or by e-mail at email@example.com.
Program Overview The California LifeLine program was established by the California Public Utilities Commission (CPUC) in compliance with Public Utilities Code § 871. It provides discounted basic residential telephone service to low income households.
Current Program - Overview:
Participants receive basic telephone service at a fixed rate which is no more than 50% of the normal charge
Flat Rate Service: $6.84 (most subscribers)
Measured Rate Service: $3.66 (most subscribers)
Participants pay reduced one time connection or conversion charge of $10 when establishing Lifeline service
Participants do not pay deposits to establish basic service
Participants do not pay the Federal Subscriber Line Charge
Participants do not pay end-user surcharges on Lifeline basic service to support the CPUC’s public policy programs
Deeper discounts apply to participants that reside on federally recognized tribal lands. Subscribers pay just $1.00/month
Two LifeLine discounted telephone lines available to low-income households with a deaf or hearing impaired member that uses a TTY device
Method 1: Program Based – Member of household participates in approved assistance program, e.g. Medicaid/Med-Cal, Food Stamps, etc. OR
Method 2: Income Based – Household total gross income meets certain limits
Applicants qualifying through income are required to provide documentation that supports the household income is at or below the income limits
The household in which the applicant is applying for California LifeLine
Must be the primary residence
Must not currently receive the LifeLine discount
The applicant cannot be claimed as a dependent on someone else’s income tax return
Service Provider instructs the LifeLine Program Administrator to send an application form to applicant
Applicant must complete application form and return it to the LifeLine Program Administrator by the due date
Can complete via US Mail or on-line if enrolling via Method 1
New applicants for California LifeLine must be approved for the program before benefits are received
Once approved, the LifeLine subscriber will receive the LifeLine benefits retroactive to the date they requested to be enrolled in program
Maintaining LifeLine Service:
California LifeLine elgibility is valid for one year. LifeLine subscribers must annually renew their LifeLine eligibility to continue receiving program discounts
Supported Languages of the California LifeLine Administrator:
English, Spanish, Chinese, Korean, Japanese, Vietnamese and Tagalog
Customers on Program:
As of May 2011, there are approximately 1.7M subscribers participating in the program statewide
AT&T has approximately 1.2M subscribers on the program or 70% of all California LifeLine customers in the state
California LifeLine is funded through an end-user surcharge that is assessed on all intrastate telecommunications services
AT&T’s Outreach Initiatives
Examples of Outreach Initiatives:
Developed a California LifeLine brochure which is available in 9 languages (English, Spanish, Chinese, Korean, Japanese, Vietnamese, Tagalog, Polish and Russian)
Partnered with the United Way in the Bay Area and distributed over 55K of AT&T’s California LifeLine brochures
Partnered with members of the California Legislature and ran radio spots promoting awareness of the Lifeline program
During National Lifeline Awareness Week, partnered with Consumer Action and issued a joint press release to promote the importance of the California LifeLine program
Partnered with Consumer Action on a multi-phased consumer outreach initiative which included development , printing and distribution of brochures . It also included several in-depth “train the trainer” sessions with CBOs
Participated in outreach events with “WeConnect” and “WeCare”, initiatives for low income individuals of California
Participated in numerous Resource and Bill Fairs and Town Hall meetings across the state
Annual radio ad promoting the awareness of LifeLine
Program Changes Coming
Overview of Changes:
Creates a state LifeLine discount, replacing statewide rate.
Initial state benefit set at $11.50. This benefit amount and any federal support (up to $3.50) would be applied as a discount to regular service
Requires a LifeLine customer to pay a minimum amount for monthly service, e.g. $5.00 for flat rate service and $2.50 for measured rate service
Program expanded to other technologies on a voluntary basis, e.g. Wireless, VoIP
Caps the current Lifeline rates of $6.84 (flat) and $3.66 (measured) as well as the existing rates in Extended Area Service exchanges until 1/1/2013
Expands the Lifeline benefit to include wireless text messaging for LifeLine subscribers that also participate in the State’s Deaf and Disabled Telecommunications Program (DDTP)
Requires that the LifeLine rate can be no more than 50% of a Service Provider’s basic rate
Service Providers can only reset their LifeLine rate once annually (January 1)
Service Providers are required to format LifeLine customer bills to ensure transparency of LifeLine benefits