WIN is a program funded by<br />enterpriseSeattle<br />
Interactive Media<br />Competitiveness Study<br />3rd Annual Interactive Media Economic Update Luncheon<br />September 3, ...
Overview<br />Industry Trends: Update<br />Workforce Needs<br />Regional Competitiveness<br />September 3, 2009<br />Power...
Interactive Media Cluster<br />Distribution Network<br />Talent<br />Research & Training<br />Advertising<br />Publishers<...
Interactive Media Cluster<br />Distribution Network<br />Talent<br />Research & Training<br />Advertising<br />Publishers<...
Industry Trends<br />Regional Interactive Media Sector on the Rise <br />2007 study found growth from 2000 - 2006<br /><ul...
More than 15,000 jobs
Jobs at existing establishments doubled from 2000 to 2006
12% growth per year (cagr)
Jobs at smaller companies more than doubled from 2003 – 2006  (26% cagr)
$4.2 Billion in revenues produced by regional companies in 2006</li></ul>Since 2006 jobs have grown rapidly<br /><ul><li>1...
Total jobs in the region increasedby 6% during the same two years </li></ul>Jobs at Established IM Employers, Regionwide, ...
Workforce Needs<br />Talent Wanted <br /><ul><li>Currently 170 job postings in region among 40 local firms
80% firms that post job information online are hiring </li></ul>50%-80% Firms Hiring <br />Admin.<br />Project Managers<br...
Labor and Hiring Challenges<br />Growing a company comes with labor challenges:<br />Talent (overall)<br />Software expert...
Hiring Challenges: Talent<br />Workforce Needs<br />A broad array of skills and talents are required<br />Diversity and ad...
Hiring Challenges: Software<br />Engineers and programmers in greatest need and shortest supply<br />IM companies compete ...
Hiring Challenges: Artistic<br />Technology specialists and artistic capabilities are not always found in the same person<...
Competitiveness Indicators<br />Depth of companies<br />Depth of talent<br />Culture and quality of life<br />Cost of livi...
<ul><li>USA has most game development companies of any country in the world.
Vancouver, Tokyo, Seoul are other world hot spots
Seattle region has second most Interactive Media companies of any region in the US.
10% of all USA companies located in Seattle </li></ul>Depth of Companies<br />Competitiveness<br />Source: Gamedevmap.com,...
Upcoming SlideShare
Loading in …5
×

Power Of Play2009 Study Highlights

520 views
475 views

Published on

PowerPoint presentation with the highlights of the 2009 Interactive Media Competitiveness Study that was shown during the 3rd Annual Power of Play at the Bellevue Hyatt on September 3, 2009.

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
520
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Power Of Play2009 Study Highlights

  1. 1. WIN is a program funded by<br />enterpriseSeattle<br />
  2. 2. Interactive Media<br />Competitiveness Study<br />3rd Annual Interactive Media Economic Update Luncheon<br />September 3, 2009<br />
  3. 3. Overview<br />Industry Trends: Update<br />Workforce Needs<br />Regional Competitiveness<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />3<br />
  4. 4. Interactive Media Cluster<br />Distribution Network<br />Talent<br />Research & Training<br />Advertising<br />Publishers<br />Game Developers<br />UW<br />DigiPen<br />Market Research<br />Manufacturing<br />Gaming<br />Programmers<br />Professional Services<br />Trade Schools<br />Community Colleges<br />ICT Infrastructure<br />Casual<br />Financing<br />Venture Capital<br />Graphics/ Artists<br />Other Colleges and Universities<br />TelCos/ Carriers<br />Mobile/PDA<br />Core<br />Legal/I.P.<br />Management<br />Designers<br />Research & Industry<br />Consoles<br />Servers & Networks<br />Serious<br />Network Engineers<br />Medical Applications<br />Automobiles<br />Handhelds<br />Virtual Worlds/ Social Networks<br />Management<br />Military<br />Aerospace<br />PCs<br />Media<br />Software<br />Microsoft<br />Technical & Additional Talent<br />RealNetworks<br />Professional Associations<br />Government Programs<br />Audio<br />Voice-over & acting<br />Nintendo<br />Video<br />Musicians<br />September 3, 2009<br />4<br />
  5. 5. Interactive Media Cluster<br />Distribution Network<br />Talent<br />Research & Training<br />Advertising<br />Publishers<br />Game Developers<br />UW<br />DigiPen<br />Market Research<br />Manufacturing<br />Gaming<br />Programmers<br />Professional Services<br />Trade Schools<br />Community Colleges<br />ICT Infrastructure<br />Casual<br />Financing<br />Venture Capital<br />Graphics/ Artists<br />Other Colleges and Universities<br />TelCos/ Carriers<br />Mobile/PDA<br />Core<br />Legal/I.P.<br />Management<br />Designers<br />Consoles<br />Servers & Networks<br />Serious<br />Network Engineers<br />Handhelds<br />Virtual Worlds/ Social Networks<br />Management<br />PCs<br />Microsoft<br />Technical & Additional Talent<br />RealNetworks<br />Professional Associations<br />Government Programs<br />Audio<br />Voice-over & acting<br />Nintendo<br />Video<br />Musicians<br />September 3, 2009<br />5<br />
  6. 6. Industry Trends<br />Regional Interactive Media Sector on the Rise <br />2007 study found growth from 2000 - 2006<br /><ul><li>More than 150 companies
  7. 7. More than 15,000 jobs
  8. 8. Jobs at existing establishments doubled from 2000 to 2006
  9. 9. 12% growth per year (cagr)
  10. 10. Jobs at smaller companies more than doubled from 2003 – 2006 (26% cagr)
  11. 11. $4.2 Billion in revenues produced by regional companies in 2006</li></ul>Since 2006 jobs have grown rapidly<br /><ul><li>14% among established firms (excl. Microsoft)
  12. 12. Total jobs in the region increasedby 6% during the same two years </li></ul>Jobs at Established IM Employers, Regionwide, 2006 - 2008<br />Puget Sound Region<br />+14%<br />5,070<br />4,430<br />Remainder of Region <br />+9%<br />Seattle <br />+33%<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />6<br />
  13. 13. Workforce Needs<br />Talent Wanted <br /><ul><li>Currently 170 job postings in region among 40 local firms
  14. 14. 80% firms that post job information online are hiring </li></ul>50%-80% Firms Hiring <br />Admin.<br />Project Managers<br />Artists, Graphic Designers<br />Programmers, Software Engineers <br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />7<br />
  15. 15. Labor and Hiring Challenges<br />Growing a company comes with labor challenges:<br />Talent (overall)<br />Software experts<br />Artists<br />Workforce Needs<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />8<br />
  16. 16. Hiring Challenges: Talent<br />Workforce Needs<br />A broad array of skills and talents are required<br />Diversity and adaptability trumps specialization<br />New hires often lack product-oriented and business focus<br />Teamwork skills, task management, project execution, self-teaching<br />“Traditional talent for the gaming industry has wrong skills”<br />“Best talent are kids and we have to train them”<br />Rapid individual learning required while the product is live and functional <br />Must learn to work fast <br />“Like building 747 out of a flying kite”<br />Company cultures vary; most have intense and informal culture<br />“Give up your social life and learn to sleep under your desk”<br />“We end each day with a play session, ‘We kill each other for an hour and then we all go home and come back the next day.’ ”<br />Burn out is a concern<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />9<br />
  17. 17. Hiring Challenges: Software<br />Engineers and programmers in greatest need and shortest supply<br />IM companies compete for talent with many industries<br />Online programmers in demand everywhere<br />The best and most popular software packages change quickly<br />Programming workforce must be able to learn rapidly and productively on the job<br />Can schools teach someone how to learn on their own? <br />Can schools at least weed out people who can’t?<br />What is the educational role of universities vs. trade schools? <br />Do we need to start at early education to teach people how to teach themselves?<br />Regional and web-conferences cited as a key means of learning new software effectively and efficiently<br />Workforce Needs<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />10<br />
  18. 18. Hiring Challenges: Artistic<br />Technology specialists and artistic capabilities are not always found in the same person<br />IM companies compete for talent with other industries<br />Artists resist changing tool and techniques<br />Story boarding skills needed; several postings for writers<br />Other skills taught: learning human anatomy, drawing landscapes<br />Workforce Needs<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />11<br />
  19. 19. Competitiveness Indicators<br />Depth of companies<br />Depth of talent<br />Culture and quality of life<br />Cost of living<br />Talent attractors<br />Training opportunities<br />Business climate and public support<br />Regional and State ICT infrastructure investments<br />Cost of doing business<br />State Incentive programs<br />Competitiveness<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />12<br />
  20. 20. <ul><li>USA has most game development companies of any country in the world.
  21. 21. Vancouver, Tokyo, Seoul are other world hot spots
  22. 22. Seattle region has second most Interactive Media companies of any region in the US.
  23. 23. 10% of all USA companies located in Seattle </li></ul>Depth of Companies<br />Competitiveness<br />Source: Gamedevmap.com, <br />enterpriseSeattle<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />13<br />
  24. 24. Competitive Regions<br />Depth of Talent: Programmers & Engineers (all industries), 2008<br />Total Programmers and Engineers <br /><ul><li>45,000 programmers and engineers
  25. 25. 5th most of any region in USA
  26. 26. Over 3x more concentrated in Seattle region than US</li></ul>Concentration of Programmers and Engineers <br />(1.0 = US Aggregate)<br />Source: Bureau of Labor Statistics, 2008, MSA<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />14<br />
  27. 27. Competitive Regions<br />Depth of Talent: Multimedia Artists & Animators (all industries) 2008<br />Total Multimedia Artists and Animators <br /><ul><li> 1,350 multimedia artists and animators
  28. 28. 4th most of any region in USA
  29. 29. 4X more concentrated in Seattle region than US</li></ul>Concentration of Artists and Animators <br />(1.0 = US Aggregate)<br />Source: Bureau of Labor Statistics, MSA, 2008<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />15<br />
  30. 30. Training Opportunities<br />Competitive Regions<br />Washington State Institutions<br />38 states have colleges and higher education schools with curriculum for gaming<br />California 48<br />Florida 21<br />New York 19<br />Texas 19<br />Illinois 16<br />Pennsylvania 13<br />Washington 12<br />Georgia 8<br />AZ, CO, MD 7<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />16<br />
  31. 31. Cost of Living<br />Regional Considerations<br /><ul><li>Overall Prices (CPI)
  32. 32. Transportation
  33. 33. Housing
  34. 34. Property taxes
  35. 35. Taxes
  36. 36. Income tax
  37. 37. Sales tax
  38. 38. Utility tax
  39. 39. Gas tax
  40. 40. Schools
  41. 41. Quality public schools
  42. 42. Private school choices</li></ul>Source: Council for Community & Economic Research, 2009<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />17<br />
  43. 43. Cost of Business<br />Average Cost of Labor by MSA, Computer Programmers, 2008<br />Regional Considerations<br />Labor costs<br />Related to Cost of Living<br />Office and server space<br />Power and electricity<br />Tax burden<br />Washington ranks favorably among studies on tax burden<br />Source: BLS<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />18<br />
  44. 44. Competitive Regions<br />Regional Competitiveness<br />1<br />2<br />3<br />4<br />KEY:<br />Top 3<br />4 – 6 <br />7 – 9 <br />10 - 12<br />19<br />
  45. 45. Incentives<br />Public Support: Incentives Programs<br />Maine <br />Certified media production income tax credit and media wage reimbursement<br />Washington <br />High Technology B&O tax credit program<br />Michigan<br />Film production incentive<br />Massachusetts Film tax credit <br />Connecticut <br />Digital Media and Motion Picture Tax Credit <br />Seattle<br />Minn.<br />Wisconsin <br />Film tax credit program<br />Boston<br />Chicago<br />New <br />York<br />Indiana <br />Media production expenditure tax credit <br />Rhode Island Motion picture production company tax credits<br />Salt <br />Lake<br />San <br />Francisco<br />Tennessee<br /> Visual Content Act of 2006<br />SanJose<br />New Jersey <br />Edison Innovation Digital Media Tax Credit Program<br />Los <br />Angeles<br />Atlanta<br />Dallas<br />Georgia Entertainment Industry Investment Act <br />Arizona <br />Motion picture production tax incentives <br />New Mexico <br />Film production tax credit<br />Austin<br />Louisiana <br />LA Digital Media Act<br />Texas <br />Moving Image Industry Incentive Program <br />Florida Entertainment industry financial incentive program <br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />20<br />
  46. 46. Incentives<br />Public Support: Incentives Programs<br />21<br />
  47. 47. Seattle’s Comparative Advantages<br />Strong cluster with growth momentum<br />Leader in casual games<br />Leader in distribution<br />Strong concentration of programmers and engineers<br />Training institutions<br />Quality of life appeals to talent demographics<br />Emerging focus on leveraging wireless talent and technology<br />September 3, 2009<br />PowerofPlay<br />Interactive Media Economic Update Luncheon<br />22<br />
  48. 48. www.WashingtonInteractiveNetwork.org<br />Kristina Hudson, Director, Washington Interactive Network<br />Khudson@enterpriseSeattle.org<br />Twitter @ WINetwork<br />Hash Tags: #POP09 or #PAX09<br />http://ow.ly/NDXT<br />Video of this event is now posted!<br />http://www.ustream.tv/recorded/2098222<br />23<br />

×