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Power Of Play2009 Study Highlights

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PowerPoint presentation with the highlights of the 2009 Interactive Media Competitiveness Study that was shown during the 3rd Annual Power of Play at the Bellevue Hyatt on September 3, 2009.

PowerPoint presentation with the highlights of the 2009 Interactive Media Competitiveness Study that was shown during the 3rd Annual Power of Play at the Bellevue Hyatt on September 3, 2009.

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Power Of Play2009 Study Highlights Power Of Play2009 Study Highlights Presentation Transcript

  • WIN is a program funded by
    enterpriseSeattle
  • Interactive Media
    Competitiveness Study
    3rd Annual Interactive Media Economic Update Luncheon
    September 3, 2009
  • Overview
    Industry Trends: Update
    Workforce Needs
    Regional Competitiveness
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    3
  • Interactive Media Cluster
    Distribution Network
    Talent
    Research & Training
    Advertising
    Publishers
    Game Developers
    UW
    DigiPen
    Market Research
    Manufacturing
    Gaming
    Programmers
    Professional Services
    Trade Schools
    Community Colleges
    ICT Infrastructure
    Casual
    Financing
    Venture Capital
    Graphics/ Artists
    Other Colleges and Universities
    TelCos/ Carriers
    Mobile/PDA
    Core
    Legal/I.P.
    Management
    Designers
    Research & Industry
    Consoles
    Servers & Networks
    Serious
    Network Engineers
    Medical Applications
    Automobiles
    Handhelds
    Virtual Worlds/ Social Networks
    Management
    Military
    Aerospace
    PCs
    Media
    Software
    Microsoft
    Technical & Additional Talent
    RealNetworks
    Professional Associations
    Government Programs
    Audio
    Voice-over & acting
    Nintendo
    Video
    Musicians
    September 3, 2009
    4
  • Interactive Media Cluster
    Distribution Network
    Talent
    Research & Training
    Advertising
    Publishers
    Game Developers
    UW
    DigiPen
    Market Research
    Manufacturing
    Gaming
    Programmers
    Professional Services
    Trade Schools
    Community Colleges
    ICT Infrastructure
    Casual
    Financing
    Venture Capital
    Graphics/ Artists
    Other Colleges and Universities
    TelCos/ Carriers
    Mobile/PDA
    Core
    Legal/I.P.
    Management
    Designers
    Consoles
    Servers & Networks
    Serious
    Network Engineers
    Handhelds
    Virtual Worlds/ Social Networks
    Management
    PCs
    Microsoft
    Technical & Additional Talent
    RealNetworks
    Professional Associations
    Government Programs
    Audio
    Voice-over & acting
    Nintendo
    Video
    Musicians
    September 3, 2009
    5
  • Industry Trends
    Regional Interactive Media Sector on the Rise
    2007 study found growth from 2000 - 2006
    • More than 150 companies
    • More than 15,000 jobs
    • Jobs at existing establishments doubled from 2000 to 2006
    • 12% growth per year (cagr)
    • Jobs at smaller companies more than doubled from 2003 – 2006 (26% cagr)
    • $4.2 Billion in revenues produced by regional companies in 2006
    Since 2006 jobs have grown rapidly
    • 14% among established firms (excl. Microsoft)
    • Total jobs in the region increasedby 6% during the same two years
    Jobs at Established IM Employers, Regionwide, 2006 - 2008
    Puget Sound Region
    +14%
    5,070
    4,430
    Remainder of Region
    +9%
    Seattle
    +33%
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    6
  • Workforce Needs
    Talent Wanted
    • Currently 170 job postings in region among 40 local firms
    • 80% firms that post job information online are hiring
    50%-80% Firms Hiring
    Admin.
    Project Managers
    Artists, Graphic Designers
    Programmers, Software Engineers
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    7
  • Labor and Hiring Challenges
    Growing a company comes with labor challenges:
    Talent (overall)
    Software experts
    Artists
    Workforce Needs
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    8
  • Hiring Challenges: Talent
    Workforce Needs
    A broad array of skills and talents are required
    Diversity and adaptability trumps specialization
    New hires often lack product-oriented and business focus
    Teamwork skills, task management, project execution, self-teaching
    “Traditional talent for the gaming industry has wrong skills”
    “Best talent are kids and we have to train them”
    Rapid individual learning required while the product is live and functional
    Must learn to work fast
    “Like building 747 out of a flying kite”
    Company cultures vary; most have intense and informal culture
    “Give up your social life and learn to sleep under your desk”
    “We end each day with a play session, ‘We kill each other for an hour and then we all go home and come back the next day.’ ”
    Burn out is a concern
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    9
  • Hiring Challenges: Software
    Engineers and programmers in greatest need and shortest supply
    IM companies compete for talent with many industries
    Online programmers in demand everywhere
    The best and most popular software packages change quickly
    Programming workforce must be able to learn rapidly and productively on the job
    Can schools teach someone how to learn on their own?
    Can schools at least weed out people who can’t?
    What is the educational role of universities vs. trade schools?
    Do we need to start at early education to teach people how to teach themselves?
    Regional and web-conferences cited as a key means of learning new software effectively and efficiently
    Workforce Needs
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    10
  • Hiring Challenges: Artistic
    Technology specialists and artistic capabilities are not always found in the same person
    IM companies compete for talent with other industries
    Artists resist changing tool and techniques
    Story boarding skills needed; several postings for writers
    Other skills taught: learning human anatomy, drawing landscapes
    Workforce Needs
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    11
  • Competitiveness Indicators
    Depth of companies
    Depth of talent
    Culture and quality of life
    Cost of living
    Talent attractors
    Training opportunities
    Business climate and public support
    Regional and State ICT infrastructure investments
    Cost of doing business
    State Incentive programs
    Competitiveness
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    12
    • USA has most game development companies of any country in the world.
    • Vancouver, Tokyo, Seoul are other world hot spots
    • Seattle region has second most Interactive Media companies of any region in the US.
    • 10% of all USA companies located in Seattle
    Depth of Companies
    Competitiveness
    Source: Gamedevmap.com,
    enterpriseSeattle
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    13
  • Competitive Regions
    Depth of Talent: Programmers & Engineers (all industries), 2008
    Total Programmers and Engineers
    • 45,000 programmers and engineers
    • 5th most of any region in USA
    • Over 3x more concentrated in Seattle region than US
    Concentration of Programmers and Engineers
    (1.0 = US Aggregate)
    Source: Bureau of Labor Statistics, 2008, MSA
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    14
  • Competitive Regions
    Depth of Talent: Multimedia Artists & Animators (all industries) 2008
    Total Multimedia Artists and Animators
    • 1,350 multimedia artists and animators
    • 4th most of any region in USA
    • 4X more concentrated in Seattle region than US
    Concentration of Artists and Animators
    (1.0 = US Aggregate)
    Source: Bureau of Labor Statistics, MSA, 2008
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    15
  • Training Opportunities
    Competitive Regions
    Washington State Institutions
    38 states have colleges and higher education schools with curriculum for gaming
    California 48
    Florida 21
    New York 19
    Texas 19
    Illinois 16
    Pennsylvania 13
    Washington 12
    Georgia 8
    AZ, CO, MD 7
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    16
  • Cost of Living
    Regional Considerations
    • Overall Prices (CPI)
    • Transportation
    • Housing
    • Property taxes
    • Taxes
    • Income tax
    • Sales tax
    • Utility tax
    • Gas tax
    • Schools
    • Quality public schools
    • Private school choices
    Source: Council for Community & Economic Research, 2009
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    17
  • Cost of Business
    Average Cost of Labor by MSA, Computer Programmers, 2008
    Regional Considerations
    Labor costs
    Related to Cost of Living
    Office and server space
    Power and electricity
    Tax burden
    Washington ranks favorably among studies on tax burden
    Source: BLS
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    18
  • Competitive Regions
    Regional Competitiveness
    1
    2
    3
    4
    KEY:
    Top 3
    4 – 6
    7 – 9
    10 - 12
    19
  • Incentives
    Public Support: Incentives Programs
    Maine
    Certified media production income tax credit and media wage reimbursement
    Washington
    High Technology B&O tax credit program
    Michigan
    Film production incentive
    Massachusetts Film tax credit
    Connecticut
    Digital Media and Motion Picture Tax Credit
    Seattle
    Minn.
    Wisconsin
    Film tax credit program
    Boston
    Chicago
    New
    York
    Indiana
    Media production expenditure tax credit
    Rhode Island Motion picture production company tax credits
    Salt
    Lake
    San
    Francisco
    Tennessee
    Visual Content Act of 2006
    SanJose
    New Jersey
    Edison Innovation Digital Media Tax Credit Program
    Los
    Angeles
    Atlanta
    Dallas
    Georgia Entertainment Industry Investment Act
    Arizona
    Motion picture production tax incentives
    New Mexico
    Film production tax credit
    Austin
    Louisiana
    LA Digital Media Act
    Texas
    Moving Image Industry Incentive Program
    Florida Entertainment industry financial incentive program
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    20
  • Incentives
    Public Support: Incentives Programs
    21
  • Seattle’s Comparative Advantages
    Strong cluster with growth momentum
    Leader in casual games
    Leader in distribution
    Strong concentration of programmers and engineers
    Training institutions
    Quality of life appeals to talent demographics
    Emerging focus on leveraging wireless talent and technology
    September 3, 2009
    PowerofPlay
    Interactive Media Economic Update Luncheon
    22
  • www.WashingtonInteractiveNetwork.org
    Kristina Hudson, Director, Washington Interactive Network
    Khudson@enterpriseSeattle.org
    Twitter @ WINetwork
    Hash Tags: #POP09 or #PAX09
    http://ow.ly/NDXT
    Video of this event is now posted!
    http://www.ustream.tv/recorded/2098222
    23