Women in Media iCrossing Presentation
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Women in Media iCrossing Presentation

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An introduction into Digital Marketing Agency iCrossing, the services we offer and examples of our previous work

An introduction into Digital Marketing Agency iCrossing, the services we offer and examples of our previous work

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  • Run through the different departments and skillsets of a global digital agency and what we offer in terms of services and expertiseGeorgie Wright – Marketing Manager – been here for about 8 months now as Managing Marketing with Tamasin in the marketing team. Previously I had been at a Materials Technology company in Hove establishing their extreme sports and military markets so totally different to now! Just wanted to take you through a brief introduction as to what we do up here and the sort of teams we have working here.
  • So, the services we offer…
  • This slide should show awards logos
  • Lot of digital agencies – especially in Brighton…so what sets us apart?

Women in Media iCrossing Presentation Women in Media iCrossing Presentation Presentation Transcript

  • iCrossing UK
    An Introduction into a Global Digital Marketing Agency
    Georgie Wright, Marketing Manager
    1
  • HOW WE DO IT
    OUR SERVICES
    Search
    Natural search (SEO)
    Paid Search (PPC)
    Performance display
    Creative
    Web design & build
    Platforms & applications
    Display creative
    Social
    Research & monitoring
    Engagement strategy
    Platforms, content & outreach
    2
  • HOW WE DO IT
    CONNECTED STRATEGY, SPECIALIST EXPERTISE
    3
    CONSULTANCY
    RESEARCH
    STRATEGY
    PLANNING
    MEASUREMENT
    Social
    Search
    Creative
  • ICROSSING IS…
    OUR CLIENTS
    4
  • ICROSSING IS…
    OUR FACTS
    About us
    Part of iCrossing, one of the world’s largest digital marketing agencies, a unit of the Hearst Corporation
    600 staff in 12 offices around the globe and international network of agency partners
    125 UK staff, based in London and Brighton
    5
  • ICROSSING IS…
    OUR FACTS
    Accolades
    #1 ranked natural search AND paid search agency, Forrester Search Wave Reports 2010
    2 Forrester Research social media case studies
    Shortlisted, Revolution Agency of the Year & Best Use of Search
    Of the 82 clients that completed our last customer satisfaction survey, ALL said they would recommend us to a friendor colleague
    6
  • WHAT SETS US APART
    How to build Connected Brands
    7
  • WHAT SETSUS APART
    RESEARCH & INSIGHT
    Obsessive attention to understanding the ways in which your customers find, engage and buy from brands on the web defines all the activity we undertake.
    8
  • WHAT SETSUS APART
    SEARCH HERITAGE & EXPERTISE
    We have been delivering award-winning, results-driven paid and natural search programmes for the world’s leading brands for almost fifteen years.
    9
  • WHAT SETSUS APART
    SOCIAL MEDIA LEADERSHIP
    iCrossing UK was the first digital agency to launch a dedicated social media division (in 2006) and we deliver real - and award-winning - work for the world’s leading brands.
    10
    WHAT IS
    SOCIAL MEDIA?
    BRANDS IN
    NETWORKS
    HOW TO START BLOGGING
  • WHAT SETSUS APART
    CONTENT CREATION
    Full-time, dedicated teams of professional journalists and creative resources are fundamental to our unique approach.
    11
  • OUR TECHNOLOGY
    MARKET-LEADING TOOLS TO DRIVE OUR RESEARCH, CAMPAIGN MANAGEMENT AND ANALYTICS
    Linguistic Profiling
    Cutting-edge methodology to identify the precise language your customers use to find and discuss related products & services
    NetworkSense
    A group of tools for tracking, mapping and monitoring the sites and communities that surround your market
    MerchantizeTM
    Market-leading bid management system. Includes uniquely advanced campaign management and reporting tools
    SharpviewTM
    Marketing analytics platform that provides clients with a single contextual view of all their marketing performance via an online dashboard
    12
  • OUR WORK
    Building Connected Brands
    13
  • SEXY PAID SEARCH
    BRIEF
    Drive brand awareness
    Enhance perceptions as provider of diversionary pleasures
    SOLUTION
    Gain presence on search engines against downbeat and high-profile news stories
    Bidding on terms around 2009 budget, bad weather and BA strikesCreative copy such as ‘there’s no recession in pleasure’ and ‘you can still join the mile high club’
    RESULTS
    Total campaign delivered more than one million impressions at a CPM of £3
    Gained press coverage (inc. The Guardian and The Independent) and buzz in social media
    14
  • 15
  • FINDING FANS
    CHALLENGE
    Acquiring only 3%-9% of traffic to site from search engines
    Wanted higher share of Chelsea traffic occurring in search and social networks
    Improve engagement with new framework for Chelsea’s online presence
    SOLUTION
    Linguistic analysis – in-depth research into the language used around players, tickets, and news
    Link analysis – understanding link equity to maximise SEO value and user experience levels
    Knowledge transfer and consultancy – train Chelsea’s internal online team, including journalists
    Marketing plan – co-created 2009/10 plan to drive traffic and engagement, including social platform
    RESULTS
    53% increase in Google UK visibility
    Doubled share of site traffic delivered by search
    228% increase in ‘non-brand’ traffic
    16
  • SOCIAL SUCCESS
    BRIEF
    Raise awareness of the new iQ city car through the use of social media
    SOLUTION
    Hypermiling identified as key topic through social research
    Hypermiling stunt to drive to 18 cities on one tank
    Project reported through a range of social media channels, Flickr, Twitter, YouTube, Google maps mashup and the iQ blog
    Word of mouth used to contact influential bloggers lightly informing them of project
    RESULTS
    Programme reached 105 million people worldwide. 3.7m in the UK
    64 blogs, including Wired, the New York Times and Treehugger
    Traffic to iQ blog increased by 212%
    Advocacy increased along with positiveeditorial coverage
    17
  • THANK YOU
    18
    Email: georgina.wright@icrossing.co.uk
    Call: +44 (0)1273 827 700
    Website: www.icrossing.co.uk
    Blog: http://connect.icrossing.co.uk
    Twitter: @georgie_wright