Your SlideShare is downloading. ×
Women in Media iCrossing Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Women in Media iCrossing Presentation

818
views

Published on

An introduction into Digital Marketing Agency iCrossing, the services we offer and examples of our previous work

An introduction into Digital Marketing Agency iCrossing, the services we offer and examples of our previous work


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
818
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Run through the different departments and skillsets of a global digital agency and what we offer in terms of services and expertiseGeorgie Wright – Marketing Manager – been here for about 8 months now as Managing Marketing with Tamasin in the marketing team. Previously I had been at a Materials Technology company in Hove establishing their extreme sports and military markets so totally different to now! Just wanted to take you through a brief introduction as to what we do up here and the sort of teams we have working here.
  • So, the services we offer…
  • This slide should show awards logos
  • Lot of digital agencies – especially in Brighton…so what sets us apart?
  • Transcript

    • 1. iCrossing UK
      An Introduction into a Global Digital Marketing Agency
      Georgie Wright, Marketing Manager
      1
    • 2. HOW WE DO IT
      OUR SERVICES
      Search
      Natural search (SEO)
      Paid Search (PPC)
      Performance display
      Creative
      Web design & build
      Platforms & applications
      Display creative
      Social
      Research & monitoring
      Engagement strategy
      Platforms, content & outreach
      2
    • 3. HOW WE DO IT
      CONNECTED STRATEGY, SPECIALIST EXPERTISE
      3
      CONSULTANCY
      RESEARCH
      STRATEGY
      PLANNING
      MEASUREMENT
      Social
      Search
      Creative
    • 4. ICROSSING IS…
      OUR CLIENTS
      4
    • 5. ICROSSING IS…
      OUR FACTS
      About us
      Part of iCrossing, one of the world’s largest digital marketing agencies, a unit of the Hearst Corporation
      600 staff in 12 offices around the globe and international network of agency partners
      125 UK staff, based in London and Brighton
      5
    • 6. ICROSSING IS…
      OUR FACTS
      Accolades
      #1 ranked natural search AND paid search agency, Forrester Search Wave Reports 2010
      2 Forrester Research social media case studies
      Shortlisted, Revolution Agency of the Year & Best Use of Search
      Of the 82 clients that completed our last customer satisfaction survey, ALL said they would recommend us to a friendor colleague
      6
    • 7. WHAT SETS US APART
      How to build Connected Brands
      7
    • 8. WHAT SETSUS APART
      RESEARCH & INSIGHT
      Obsessive attention to understanding the ways in which your customers find, engage and buy from brands on the web defines all the activity we undertake.
      8
    • 9. WHAT SETSUS APART
      SEARCH HERITAGE & EXPERTISE
      We have been delivering award-winning, results-driven paid and natural search programmes for the world’s leading brands for almost fifteen years.
      9
    • 10. WHAT SETSUS APART
      SOCIAL MEDIA LEADERSHIP
      iCrossing UK was the first digital agency to launch a dedicated social media division (in 2006) and we deliver real - and award-winning - work for the world’s leading brands.
      10
      WHAT IS
      SOCIAL MEDIA?
      BRANDS IN
      NETWORKS
      HOW TO START BLOGGING
    • 11. WHAT SETSUS APART
      CONTENT CREATION
      Full-time, dedicated teams of professional journalists and creative resources are fundamental to our unique approach.
      11
    • 12. OUR TECHNOLOGY
      MARKET-LEADING TOOLS TO DRIVE OUR RESEARCH, CAMPAIGN MANAGEMENT AND ANALYTICS
      Linguistic Profiling
      Cutting-edge methodology to identify the precise language your customers use to find and discuss related products & services
      NetworkSense
      A group of tools for tracking, mapping and monitoring the sites and communities that surround your market
      MerchantizeTM
      Market-leading bid management system. Includes uniquely advanced campaign management and reporting tools
      SharpviewTM
      Marketing analytics platform that provides clients with a single contextual view of all their marketing performance via an online dashboard
      12
    • 13. OUR WORK
      Building Connected Brands
      13
    • 14. SEXY PAID SEARCH
      BRIEF
      Drive brand awareness
      Enhance perceptions as provider of diversionary pleasures
      SOLUTION
      Gain presence on search engines against downbeat and high-profile news stories
      Bidding on terms around 2009 budget, bad weather and BA strikesCreative copy such as ‘there’s no recession in pleasure’ and ‘you can still join the mile high club’
      RESULTS
      Total campaign delivered more than one million impressions at a CPM of £3
      Gained press coverage (inc. The Guardian and The Independent) and buzz in social media
      14
    • 15. 15
    • 16. FINDING FANS
      CHALLENGE
      Acquiring only 3%-9% of traffic to site from search engines
      Wanted higher share of Chelsea traffic occurring in search and social networks
      Improve engagement with new framework for Chelsea’s online presence
      SOLUTION
      Linguistic analysis – in-depth research into the language used around players, tickets, and news
      Link analysis – understanding link equity to maximise SEO value and user experience levels
      Knowledge transfer and consultancy – train Chelsea’s internal online team, including journalists
      Marketing plan – co-created 2009/10 plan to drive traffic and engagement, including social platform
      RESULTS
      53% increase in Google UK visibility
      Doubled share of site traffic delivered by search
      228% increase in ‘non-brand’ traffic
      16
    • 17. SOCIAL SUCCESS
      BRIEF
      Raise awareness of the new iQ city car through the use of social media
      SOLUTION
      Hypermiling identified as key topic through social research
      Hypermiling stunt to drive to 18 cities on one tank
      Project reported through a range of social media channels, Flickr, Twitter, YouTube, Google maps mashup and the iQ blog
      Word of mouth used to contact influential bloggers lightly informing them of project
      RESULTS
      Programme reached 105 million people worldwide. 3.7m in the UK
      64 blogs, including Wired, the New York Times and Treehugger
      Traffic to iQ blog increased by 212%
      Advocacy increased along with positiveeditorial coverage
      17
    • 18. THANK YOU
      18
      Email: georgina.wright@icrossing.co.uk
      Call: +44 (0)1273 827 700
      Website: www.icrossing.co.uk
      Blog: http://connect.icrossing.co.uk
      Twitter: @georgie_wright

    ×