WIFV Weds One:  Allen Kalman presents The Mobile Landscape
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WIFV Weds One: Allen Kalman presents The Mobile Landscape

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Allen Kalman has 20 years of publishing and producing experience in print, online, mobile, interactive television and emerging platforms. At both ABC/Disney and Fremantle Media, he led digital ...

Allen Kalman has 20 years of publishing and producing experience in print, online, mobile, interactive television and emerging platforms. At both ABC/Disney and Fremantle Media, he led digital production for brands such as Who Wants to Be a Millionaire, Baywatch, and American Idol. He has also produced mobile projects for CBS, MTV, NBA and Lifetime Television. Currently Al runs AKMG, a consulting firm that develops new products for the digital space, including the recently launched Abraham Lincoln: Vampire Hunter iPhone app for FOX Films. He’s also on a mission for the perfect pizza as founder and critic at PizzaSnobo.com.
Email him at alkal@alkalmedia.com.
Follow him at @Al_Kal or @PizzaSnobo.

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    WIFV Weds One:  Allen Kalman presents The Mobile Landscape WIFV Weds One: Allen Kalman presents The Mobile Landscape Presentation Transcript

    • The Mobile Landscape mPulsewww.alkalmedia.com
    • The Mobile Landscape mPulse
    • The Mobile Landscape mPulse
    • The Mobile Landscape• Smartphones• Tablets• SMS• QR Codes• Apps• Games• Mobile Web• Mobile Video• Social Media• m-Commerce• Advertising• More!
    • U.S. Subscribers
    • Current Handset Sales
    • Subscribers and Operating Systems
    • Subscribers and Operating Systems
    • Past 3 Months iPhone = 48% Android = 47%•Source: Kantar Media
    • Mobile Phone User Activities
    • Tablets
    • Tablet Usage
    • Connected Device User Activities
    • SMS – Did AMERICAN IDOL teach us how to text?
    • SMS – simple and ubiquitous• Variety of uses – Available on nearly all phones – Build subscriber lists – Stay in constant contact with users – On-demand information – Link to websites and videos – Buy apps – Advertising and Promotion, including print – Enter sweepstakes, receive content – Much more
    • QR Codes• Similar functionality as SMS – Can you download stuff inside app• Newer and potentially cleaner experience than SMS• Rapidly launch content• High response rates reported• Growing user adoption – over 30 million in US – SMS is closer to 300 million• Competing bar code standards
    • Mobile App Downloads
    • Popular App Categories
    • iPad or Android?
    • Mobile Install Base
    • Mobile App Revenue
    • Apple Dominates Video Usage
    • Let’s say you want an app …• What’s the budget• Time & Resources• More Questions• Shape and build product• Test• Launch• Marketing• Update• Build on new platforms
    • Case Study – 2012 Olympics “LIVE EVERYWHERE” APP• 7.6 million downloads• 90% of US Homes• 45 million live video streams• 1.2 million streams for Michael Phelps• 5.5 Mobile Internet users• 3.7 million Facebook ‘Likes’• 150 million tweets• $200 million• $4.4 billion• 76% satisfaction
    • Adver-Game: Volkswagen REAL RACING GTIBrand:VolkswagenHeadlines:•Sponsored game to intro new GTI•Pick GTI model to drive•High quality racing experience•Other features like Find a Dealer•Over 7 million downloads•Touareg Challenge + other games•Other VW aps: “classic roadgames,” travel helpers, couponsRevenue:Free GamePremium upsell to Firemint gameAll other VW games are free
    • Discovery
    • The Mobile Web
    • The Mobile Web
    • The Mobile Web
    • News Consumption
    • Web VS. Mobile Web SPORTS VS.
    • Web VS. Mobile Web ARTS VS.
    • The Mobile Web – Case StudyBrand:Weather ChannelHeadlines:•Weather Channel generate more trafficfrom mobile than traditional browsers•1.8 billion monthly visits•32 million visitorsRevenue:Mobile AdvertisingPremium apps also available
    • Cross-Platform Donations – SMS, iPhone, QR, WebBrand:Coca-Cola & World Wildlife FundHeadlines:•SMS – $1 donation for “ArcticHome” fund for the polar bears•Initial $2 million donation from Coke•Coke matching up to $1 additional•iPhone app for Arctic Home withmultiple prizes for app users•QR Codes being utilized•Also donate on the web:www.arctichome.comDuration:March, 2012
    • Mobile Video
    • Long form video
    • On Demand Services
    • YouTube Channels
    • Social Media Players
    • King Facebook
    • Twitter – Not Really Mainstream
    • Instagram & Photo Sharing
    • Social TV
    • Social TV
    • Mobile Advertising
    • More Mobile• Connected Television• IVR (interactive voice response)• Location Based – GPS• Mobile Search• Gamification and Check-ins• Augmented Reality• Coupons & Deals• Commerce• Photo Sharing• Music & Radio
    • Thank you Al Kalman 917-783-2326al@alkalmedia.com Twitter: @Al_Kal