The Mobile Landscape      mPulsewww.alkalmedia.com
The Mobile Landscape      mPulse
The Mobile Landscape       mPulse
The Mobile Landscape• Smartphones• Tablets• SMS• QR Codes• Apps• Games• Mobile Web• Mobile Video• Social Media• m-Commerce...
U.S. Subscribers
Current Handset Sales
Subscribers and Operating Systems
Subscribers and Operating Systems
Past 3 Months           iPhone = 48%             Android = 47%•Source: Kantar Media
Mobile Phone User Activities
Tablets
Tablet Usage
Connected Device User Activities
SMS – Did AMERICAN IDOL  teach us how to text?
SMS – simple and ubiquitous• Variety of uses   – Available on nearly all phones   – Build subscriber lists   – Stay in con...
QR Codes• Similar functionality as SMS   – Can you download stuff inside app• Newer and potentially cleaner experience  th...
Mobile App Downloads
Popular App Categories
iPad or Android?
Mobile Install Base
Mobile App Revenue
Apple Dominates Video Usage
Let’s say you want an app …• What’s the budget• Time & Resources• More Questions• Shape and build product• Test• Launch• M...
Case Study – 2012 Olympics   “LIVE EVERYWHERE” APP• 7.6 million downloads• 90% of US Homes• 45 million live video streams•...
Adver-Game: Volkswagen          REAL RACING GTIBrand:VolkswagenHeadlines:•Sponsored game to intro new GTI•Pick GTI model t...
Discovery
The Mobile Web
The Mobile Web
The Mobile Web
News Consumption
Web VS. Mobile Web     SPORTS      VS.
Web VS. Mobile Web      ARTS      VS.
The Mobile Web – Case StudyBrand:Weather ChannelHeadlines:•Weather Channel generate more trafficfrom mobile than tradition...
Cross-Platform Donations –         SMS, iPhone, QR, WebBrand:Coca-Cola & World Wildlife FundHeadlines:•SMS – $1 donation f...
Mobile Video
Long form video
On Demand Services
YouTube Channels
Social Media Players
King Facebook
Twitter – Not Really Mainstream
Instagram & Photo Sharing
Social TV
Social TV
Mobile Advertising
More Mobile• Connected Television• IVR (interactive voice response)• Location Based – GPS• Mobile Search• Gamification and...
Thank you    Al Kalman   917-783-2326al@alkalmedia.com Twitter: @Al_Kal
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WIFV Weds One: Allen Kalman presents The Mobile Landscape

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Allen Kalman has 20 years of publishing and producing experience in print, online, mobile, interactive television and emerging platforms. At both ABC/Disney and Fremantle Media, he led digital production for brands such as Who Wants to Be a Millionaire, Baywatch, and American Idol. He has also produced mobile projects for CBS, MTV, NBA and Lifetime Television. Currently Al runs AKMG, a consulting firm that develops new products for the digital space, including the recently launched Abraham Lincoln: Vampire Hunter iPhone app for FOX Films. He’s also on a mission for the perfect pizza as founder and critic at PizzaSnobo.com.
Email him at alkal@alkalmedia.com.
Follow him at @Al_Kal or @PizzaSnobo.

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WIFV Weds One: Allen Kalman presents The Mobile Landscape

  1. 1. The Mobile Landscape mPulsewww.alkalmedia.com
  2. 2. The Mobile Landscape mPulse
  3. 3. The Mobile Landscape mPulse
  4. 4. The Mobile Landscape• Smartphones• Tablets• SMS• QR Codes• Apps• Games• Mobile Web• Mobile Video• Social Media• m-Commerce• Advertising• More!
  5. 5. U.S. Subscribers
  6. 6. Current Handset Sales
  7. 7. Subscribers and Operating Systems
  8. 8. Subscribers and Operating Systems
  9. 9. Past 3 Months iPhone = 48% Android = 47%•Source: Kantar Media
  10. 10. Mobile Phone User Activities
  11. 11. Tablets
  12. 12. Tablet Usage
  13. 13. Connected Device User Activities
  14. 14. SMS – Did AMERICAN IDOL teach us how to text?
  15. 15. SMS – simple and ubiquitous• Variety of uses – Available on nearly all phones – Build subscriber lists – Stay in constant contact with users – On-demand information – Link to websites and videos – Buy apps – Advertising and Promotion, including print – Enter sweepstakes, receive content – Much more
  16. 16. QR Codes• Similar functionality as SMS – Can you download stuff inside app• Newer and potentially cleaner experience than SMS• Rapidly launch content• High response rates reported• Growing user adoption – over 30 million in US – SMS is closer to 300 million• Competing bar code standards
  17. 17. Mobile App Downloads
  18. 18. Popular App Categories
  19. 19. iPad or Android?
  20. 20. Mobile Install Base
  21. 21. Mobile App Revenue
  22. 22. Apple Dominates Video Usage
  23. 23. Let’s say you want an app …• What’s the budget• Time & Resources• More Questions• Shape and build product• Test• Launch• Marketing• Update• Build on new platforms
  24. 24. Case Study – 2012 Olympics “LIVE EVERYWHERE” APP• 7.6 million downloads• 90% of US Homes• 45 million live video streams• 1.2 million streams for Michael Phelps• 5.5 Mobile Internet users• 3.7 million Facebook ‘Likes’• 150 million tweets• $200 million• $4.4 billion• 76% satisfaction
  25. 25. Adver-Game: Volkswagen REAL RACING GTIBrand:VolkswagenHeadlines:•Sponsored game to intro new GTI•Pick GTI model to drive•High quality racing experience•Other features like Find a Dealer•Over 7 million downloads•Touareg Challenge + other games•Other VW aps: “classic roadgames,” travel helpers, couponsRevenue:Free GamePremium upsell to Firemint gameAll other VW games are free
  26. 26. Discovery
  27. 27. The Mobile Web
  28. 28. The Mobile Web
  29. 29. The Mobile Web
  30. 30. News Consumption
  31. 31. Web VS. Mobile Web SPORTS VS.
  32. 32. Web VS. Mobile Web ARTS VS.
  33. 33. The Mobile Web – Case StudyBrand:Weather ChannelHeadlines:•Weather Channel generate more trafficfrom mobile than traditional browsers•1.8 billion monthly visits•32 million visitorsRevenue:Mobile AdvertisingPremium apps also available
  34. 34. Cross-Platform Donations – SMS, iPhone, QR, WebBrand:Coca-Cola & World Wildlife FundHeadlines:•SMS – $1 donation for “ArcticHome” fund for the polar bears•Initial $2 million donation from Coke•Coke matching up to $1 additional•iPhone app for Arctic Home withmultiple prizes for app users•QR Codes being utilized•Also donate on the web:www.arctichome.comDuration:March, 2012
  35. 35. Mobile Video
  36. 36. Long form video
  37. 37. On Demand Services
  38. 38. YouTube Channels
  39. 39. Social Media Players
  40. 40. King Facebook
  41. 41. Twitter – Not Really Mainstream
  42. 42. Instagram & Photo Sharing
  43. 43. Social TV
  44. 44. Social TV
  45. 45. Mobile Advertising
  46. 46. More Mobile• Connected Television• IVR (interactive voice response)• Location Based – GPS• Mobile Search• Gamification and Check-ins• Augmented Reality• Coupons & Deals• Commerce• Photo Sharing• Music & Radio
  47. 47. Thank you Al Kalman 917-783-2326al@alkalmedia.com Twitter: @Al_Kal

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