William H. Dutton Oxford Internet Institute (OII)  University of Oxford www.ox.ac.uk The Next Generation User: A Comparati...
User-Oriented Design <ul><li>Know Thyself </li></ul><ul><li>Know Thy User </li></ul><ul><li>Know Thy ‘Next Generation’ Use...
<ul><li>2003, 2005, 2007, 2009, 2011 </li></ul><ul><li>Cross-sectional Surveys versus Panels </li></ul><ul><li>Multi-Stage...
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
<ul><li>Collaboration of OII, INSEAD, and comScore for the World Economic Forum (WEF) </li></ul><ul><li>Online Global Surv...
Pattern of Findings Supporting Conception of a ‘New Internet World’: Many Limitations
Regions as Percentage of the Worldwide Population of Users
Shared Global Concerns over Trust and Authenticity
 
‘ Access to the Internet Should be a Fundamental Right for all People’
 
 
 
 
<ul><li>Poland is in the League of Internet Nations (in Top Ten Internet Countries in Europe, World Internet Stats); </li>...
 
<ul><li>Poland is in the League of Internet Nations; </li></ul><ul><li>Digital divides are a significant issue; </li></ul>...
Users and Next Generation Users: UK & Poland 2011 NGU Percentage of Adults Over 14 Years of Age, Estimated by WIP Poland
Points of Summary <ul><li>Rise of ‘Next Generation Users’ – users to  design for </li></ul><ul><li>Enduring and New Digita...
William H. Dutton Oxford Internet Institute (OII)  University of Oxford www.ox.ac.uk The Next Generation User: A Comparati...
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Next Internet Users: Perspectives on the UK and Poland

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Presentation for the World Internet Project, Warsaw, Poland, 22 Oct 2011. The talk focuses on the rise of 'next generation users' in the UK, but draws comparative observations with findings from Poland.

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Next Internet Users: Perspectives on the UK and Poland

  1. 1. William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk The Next Generation User: A Comparative Perspective on the UK and Poland Presentation for the World Internet Project, Warsaw, Poland, 22 Oct 2011.
  2. 2. User-Oriented Design <ul><li>Know Thyself </li></ul><ul><li>Know Thy User </li></ul><ul><li>Know Thy ‘Next Generation’ User </li></ul>
  3. 3. <ul><li>2003, 2005, 2007, 2009, 2011 </li></ul><ul><li>Cross-sectional Surveys versus Panels </li></ul><ul><li>Multi-Stage Probability Sample </li></ul><ul><li>England, Scotland & Wales </li></ul><ul><li>Respondents: 14 years and older </li></ul><ul><li>Face-to-face Interviews, High Response Rates </li></ul><ul><li>Sponsorship for 2011 from the Nominet Trust, British Library, Ofcom, O2, and ITV.com </li></ul><ul><li>Component of World Internet Project (WIP) </li></ul>Oxford Internet Surveys
  4. 20. <ul><li>Collaboration of OII, INSEAD, and comScore for the World Economic Forum (WEF) </li></ul><ul><li>Online Global Survey, English </li></ul><ul><li>Completed by 5,400 Adult Internet Users </li></ul><ul><li>Conducted from Oct-Nov 2010 </li></ul><ul><li>13 countries: Australia/New Zealand, Brazil, Canada, China, France, Germany, Italy, India, Mexico, South Africa, Spain, the United States, and the United Kingdom </li></ul>The Global Internet Values Project* *Dutta, S., Dutton, W. H. and Law, G. (2011), The New Internet World: A Global Perspective on Freedom of Expression, Privacy, Trust and Security Online . New York: The World Economic Forum, April. Available at SSRN: http://ssrn.com/abstract=1810005
  5. 21. Pattern of Findings Supporting Conception of a ‘New Internet World’: Many Limitations
  6. 22. Regions as Percentage of the Worldwide Population of Users
  7. 23. Shared Global Concerns over Trust and Authenticity
  8. 25. ‘ Access to the Internet Should be a Fundamental Right for all People’
  9. 30. <ul><li>Poland is in the League of Internet Nations (in Top Ten Internet Countries in Europe, World Internet Stats); </li></ul>Comparative Observations: Poland
  10. 32. <ul><li>Poland is in the League of Internet Nations; </li></ul><ul><li>Digital divides are a significant issue; </li></ul><ul><li>Users in Poland have a healthy scepticism towards the Internet – the jury is still out; </li></ul><ul><li>Users concerned over key issues of privacy, trust, and freedom of expression – sense they are being watched; </li></ul><ul><li>Poland is approaching a tipping point, at which the public will value it more, and see transformation of communicative power of networked individuals; </li></ul><ul><li>Next Generation Users on the rise. </li></ul>Comparative Observations: Poland
  11. 33. Users and Next Generation Users: UK & Poland 2011 NGU Percentage of Adults Over 14 Years of Age, Estimated by WIP Poland
  12. 34. Points of Summary <ul><li>Rise of ‘Next Generation Users’ – users to design for </li></ul><ul><li>Enduring and New Digital Divides: the Internet is Socially Distributed </li></ul><ul><li>Europe could be the </li></ul><ul><li>‘ Old Internet World’ </li></ul><ul><li>due to users, not the </li></ul><ul><li>designers </li></ul><ul><li>Poland has joined the Internet </li></ul><ul><li>nations of Europe, and is </li></ul><ul><li>approaching a tipping point </li></ul>
  13. 35. William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk The Next Generation User: A Comparative Perspective on the UK and Poland Presentation for the World Internet Project, Warsaw, Poland, 22 Oct 2011.
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