Next Internet Users: Perspectives on the UK and Poland

William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk The Next Generation User: A Comparative Perspective on the UK and Poland Presentation for the World Internet Project, Warsaw, Poland, 22 Oct 2011.

User-Oriented Design
Know Thyself
Know Thy User
Know Thy ‘Next Generation’ User

2003, 2005, 2007, 2009, 2011
Cross-sectional Surveys versus Panels
Multi-Stage Probability Sample
England, Scotland & Wales
Respondents: 14 years and older
Face-to-face Interviews, High Response Rates
Sponsorship for 2011 from the Nominet Trust, British Library, Ofcom, O2, and ITV.com
Component of World Internet Project (WIP)
Oxford Internet Surveys

Collaboration of OII, INSEAD, and comScore for the World Economic Forum (WEF)
Online Global Survey, English
Completed by 5,400 Adult Internet Users
Conducted from Oct-Nov 2010
13 countries: Australia/New Zealand, Brazil, Canada, China, France, Germany, Italy, India, Mexico, South Africa, Spain, the United States, and the United Kingdom
The Global Internet Values Project* *Dutta, S., Dutton, W. H. and Law, G. (2011), The New Internet World: A Global Perspective on Freedom of Expression, Privacy, Trust and Security Online . New York: The World Economic Forum, April. Available at SSRN: http://ssrn.com/abstract=1810005

Pattern of Findings Supporting Conception of a ‘New Internet World’: Many Limitations

Regions as Percentage of the Worldwide Population of Users

Shared Global Concerns over Trust and Authenticity

‘ Access to the Internet Should be a Fundamental Right for all People’

Poland is in the League of Internet Nations (in Top Ten Internet Countries in Europe, World Internet Stats);
Comparative Observations: Poland

Poland is in the League of Internet Nations;
Digital divides are a significant issue;
Users in Poland have a healthy scepticism towards the Internet – the jury is still out;
Users concerned over key issues of privacy, trust, and freedom of expression – sense they are being watched;
Poland is approaching a tipping point, at which the public will value it more, and see transformation of communicative power of networked individuals;
Next Generation Users on the rise.
Comparative Observations: Poland

Users and Next Generation Users: UK & Poland 2011 NGU Percentage of Adults Over 14 Years of Age, Estimated by WIP Poland

Points of Summary
Rise of ‘Next Generation Users’ – users to design for
Enduring and New Digital Divides: the Internet is Socially Distributed
Europe could be the
‘ Old Internet World’
due to users, not the
designers
Poland has joined the Internet
nations of Europe, and is
approaching a tipping point

William H. Dutton Oxford Internet Institute (OII) University of Oxford www.ox.ac.uk The Next Generation User: A Comparative Perspective on the UK and Poland Presentation for the World Internet Project, Warsaw, Poland, 22 Oct 2011.

Next Internet Users: Perspectives on the UK and Poland

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Next Internet Users: Perspectives on the UK and Poland Presentation Transcript