Next generation user for ofcom-2012
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Next generation user for ofcom-2012

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Presentation for Ofcom workshop on the Oxford Internet Survey 2012 on 'Next Generation Users', including a mu

Presentation for Ofcom workshop on the Oxford Internet Survey 2012 on 'Next Generation Users', including a mu

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    Next generation user for ofcom-2012 Next generation user for ofcom-2012 Presentation Transcript

    • The Next Generation UserOxford Internet Survey 2011Bill Dutton and Grant BlankPresentation to Ofcom workshop 24 April 2012
    • Implications of Trends?• How people access information?• Patterns of use (entertainment vinformation)?• Who has access – digital divides?• Closing down or opening new channelsand greater choice?
    • Theoretical Perspectives• Technical rationality• Domestication: A social rationality• Reconfiguring access
    • Civic Participation Next Generation 61 First Generation 52 Ex-user 32 Non-user 31 All respondents 49 0 20 40 60 80 100 % who participateOxIS 2011: N=2,057
    • Digital Government Use First Generation 54 Next Generation 63 0 20 40 60 80 100 % Using Digital Government ServicesCurrent users. OxIS 2011: N=1,498
    • Points of Summary• Rise of ‘Next Generation Users’• NGU matters – shaping patterns of use• New Digital Divides: the Internet isSocially Distributed
    • User-Oriented Design & Policy• Know Thyself• Know Thy User• Know Thy ‘Next Generation’ User