Next generation user for ofcom-2012

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Presentation for Ofcom workshop on the Oxford Internet Survey 2012 on 'Next Generation Users', including a mu

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Next generation user for ofcom-2012

  1. 1. The Next Generation UserOxford Internet Survey 2011Bill Dutton and Grant BlankPresentation to Ofcom workshop 24 April 2012
  2. 2. Implications of Trends?• How people access information?• Patterns of use (entertainment vinformation)?• Who has access – digital divides?• Closing down or opening new channelsand greater choice?
  3. 3. Theoretical Perspectives• Technical rationality• Domestication: A social rationality• Reconfiguring access
  4. 4. Civic Participation Next Generation 61 First Generation 52 Ex-user 32 Non-user 31 All respondents 49 0 20 40 60 80 100 % who participateOxIS 2011: N=2,057
  5. 5. Digital Government Use First Generation 54 Next Generation 63 0 20 40 60 80 100 % Using Digital Government ServicesCurrent users. OxIS 2011: N=1,498
  6. 6. Points of Summary• Rise of ‘Next Generation Users’• NGU matters – shaping patterns of use• New Digital Divides: the Internet isSocially Distributed
  7. 7. User-Oriented Design & Policy• Know Thyself• Know Thy User• Know Thy ‘Next Generation’ User

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