Do you feel secure online? Beliefs and Attitudes on Security and Privacy
Feeling Secure Online?
Beliefs and Attitudes on Security and Privacy
with Grant Blank, Gillian Bolsover, Elizabeth Dubois, SoumitraDutta, and
Ginette Law, Oxford Internet Institute, University of Oxford
Presentation for the Global Cyber Security Capacity Centre Inaugural
Conference, Oxford Martin School, University of Oxford, 25 November 2013.
Social and Cultural Dimensions of
• Actions taken
Questions about Attitudes and Beliefs
How serious are public concerns?
How have they changed overtime?
How are they distributed – socially and globally?
Research Foundations for Study of Public Attitudes and Beliefs
• Over 2000 face-to-face interviews
• Multi-stage probability sample of UK
• Every two years – Feb-March 2013
• Web-based stratified sample survey, English
• Oct-Nov 2010 by comScore
• 5,400 Internet users, 13 countries
• Web-based stratified sample survey, 9 languages
• July-Sept 2012 by ComScore, Toluna (ictQATAR)
• 11,225 respondents, 63 countries
in 2012 WEF
Dutton, W. H., Law, G., Bolsover, G., and
Dutta, S. (2013), The Internet Trust Bubble.
New York: WEF.
Dutta, S., Dutton, W. H., and Law, G.
(2011), The New Internet World.
New York: WEF, April.
The Internet Values Project:
‘The New Internet World’
1. New online nations are
dominant in the New World;
2. Users developing a global
Internet culture: sharing similar
values and attitudes;
3. Newly adopting countries are
as liberal, if not more so, such
as in support for freedom of
4. Users in the newly adopting
nations are more innovative in
some patterns of
use, e.g., social networking.
An Internet Trust Bubble?
Expression, but …
• 78% view access to the Internet as a fundamental right
• 75% believe people should be able to say what they feel about
their government online, and be anonymous at times (61%) but …
• Bare majority (54%) believe it is safe to express views online
• 71% of users careful about what they do or say online
• 61% believe the Internet puts privacy at risk, and 67% feel
organizations ask for too much information
• 63% concerned about being monitored online
• Users in emerging nations less aware of risks, more trusting
Online news as trusted as traditional news, but …
only 43% trust social media as a source
48% do not trust information written and edited by many people
One in four concerned about authenticity of online information
Beliefs about Online Privacy
• Organizations, companies ask for too much
personal information online (67%)
• People who go online put their privacy at risk
• There is personal information about me that is
collected on the Internet for reasons I do not
• People I do not know have access to my online
personal information (57%)
• The government monitors what people do on the
Beliefs about Security Online
• I have control over the information I disclose
about myself online (62%)
• The personal information I put online is kept
• I feel safe providing some personal
information such as my name, birth date, or
phone number on the Internet (41%)
N = 10,208.
Concerns about Online Security
• Someone breaking into your Internet account
or e-mail (72%)
• Information you provided for one purpose is
being used for another purpose online (67%)
Practices to Protect Privacy-Security
• Scan your computer for mobile devices for
viruses or spyware (65%)
• Check your privacy and security settings
• Read privacy policies before using a Web site
or service (41%)
Trust to Protect your Personal Data
Banks, financial inst.
Prov. Health, medical
Mobile phone comp.
Shops, dept stores
Online marketers, ad
Trends Over Time: Focus on the UK
• Level of concern over privacy
• Comfort revealing personal details
• Bank details
• Obscene emails
• Stolen credit card details
Concerns and Actions to Address Bad Experiences, UK, 2013
Viruses via email
An Internet Trust Bubble?
• Freedom of Expression
• Privacy, Security & Authenticity
• Expressing Views Online
• Privacy and Security
• Governmental Monitoring & Surveillance
• Authenticity of Information
• Patterns of Cross-national Differences
• Differences among Users
• Implications for the Vitality of the Internet