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China and Trust in the New Internet World
William H. Dutton
with Gillian Bolsover, Ginette Law, and SoumitraDutta
Oxford I...
Percentaege of worldwide
Internet population

100%

North America
Europe
Middle East
Africa

Oceania / Australia
Latin Ame...
The Internet Values Project:
‘The New Internet World’
1. New online nations are
dominant in the New World;
2. Users develo...
Questions
• Are there patterns of beliefs, attitudes or use
in the New Internet World that will open or
constrain freedom ...
The 2012 Survey Sample
Composition:

• 11,225 respondents in 63 countries
MENA

(N)

AFRICA

LATIN
AMERICA

ASIA

EUROPE

...
Countries in
dataset (over
200)

Additional
Countries in
Dataset (Less
than 200
respondents)

MENA
REGION
Algeria (n =
229...
Five Patterns of Internet Development
Average Internet Penetration Rates
80

Early
Leaders
Trainling
Leaders
Rapid
Develop...
Centre of Online
Dynamism

China

Trust Bubble?

Emerging Nations

Global

Three Levels of Findings

Centrality of the Int...
An Internet Trust Bubble?
Support for
Freedom of
Expression, but …
Concern over
Privacy

Trust in
Authenticity of
Informat...
Users in Emerging Nations
create more content
Chinese Users Leading in Online
Entertainment, Leisure, Commerce
Early
Leaders

US

Emerging
Nations

China

% making
onli...
Prominence of Mobile Use in Emerging
Nations, led by China
Early
Leaders

US

Emerging
Nations

China

% Users
Owning a
Sm...
Politics
Early
Leaders

US

Emerging
Nations

China

% Who Believe the
Internet is Free

89

92

80

70

% Agree Gov’t
Sho...
Themes
• The shifting centre of gravity
• Converging attitudes and values that support free
expression, privacy and securi...
Implications for Discussion

• How can we explain the phenomenal activity in
the emerging countries of the New Internet
Wo...
The Internet Values Project
 Focus: Global User Perspectives on Core Values, Expression
 Researchers: William Dutton, Pr...
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China and Trust in the New Internet World

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Keynote for the ICA Regional Conference in Shanghai, China, November 2013 on China and Trust in the New Internet World

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  • -including respondents from Algeria, Bahrain, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Morocco, Oman, Qatar, Saudi Arabia, Tunisia, United Arab Emirates, and Yemen
  • Transcript of "China and Trust in the New Internet World"

    1. 1. China and Trust in the New Internet World William H. Dutton with Gillian Bolsover, Ginette Law, and SoumitraDutta Oxford Internet Institute, University of Oxford Presentation for ‘Communication and Transformation’, the ICA 2013 Shanghai Regional Conference, Shanghai, London, 8-10 November 2013.
    2. 2. Percentaege of worldwide Internet population 100% North America Europe Middle East Africa Oceania / Australia Latin America / Caribbean Asia 80% 60% 40% 43% 37% 30% 29% 24% 20% 0% 1% 0% 2002 2003 2004 2005 2008 15% 10% 4% 3% 2009
    3. 3. The Internet Values Project: ‘The New Internet World’ 1. New online nations are dominant in the New World; 2. Users developing a global Internet culture: sharing similar values and attitudes; 3. Newly adopting countries are as liberal, if not more so, such as in support for freedom of expression; 4. Users in the newly adopting nations are more innovative in some patterns of use, e.g., social networking.
    4. 4. Questions • Are there patterns of beliefs, attitudes or use in the New Internet World that will open or constrain freedom of expression or support or undermine privacy online? • Will our 2010 findings stand up in light of our 2012 survey with more nations and in more languages? • Where does China sit in the ‘New Internet World’?
    5. 5. The 2012 Survey Sample Composition: • 11,225 respondents in 63 countries MENA (N) AFRICA LATIN AMERICA ASIA EUROPE OCEANIA /AUS NORTH AMERICA TOTAL 2,803 595 1,825 2,156 2,025 509 1,312 11,22 5 (N) = 2,309 (N) = 9,166
    6. 6. Countries in dataset (over 200) Additional Countries in Dataset (Less than 200 respondents) MENA REGION Algeria (n = 229) Egypt (n = 529) Jordan (n = 243) Morocco (n = 270) Saudi Arabia (n = 511) United Arab Emirates (n = 245) Afghanistan, Bahrain, Israel, Iran, Iraq, Tunisia, Kuwait, Oman, Qatar and Yemen AFRICA South Africa (n = 332) Ghana, Kenya and Nigeria LATIN AMERICA Argentina (n = 301) Brazil (n = 305) Colombia (n = 306) Mexico (n = 305) Peru (n = 307) ASIA EUROPE China (n = 527) India (n = 507) Japan (n = 319) Korea (n = 301) Germany (n = 328) United Kingdom (n = 307) France (n = 303) Italy (n = 301) Spain (n = 303) Belize, Bolivia, Chile, Costa Rica, Guatemala, Nicaragua, Panama, Paraguay ,Uruguay and Venezuela Bangladesh, Hong Kong, Malaysia, Pakistan , Singapore, Sri Lanka, Taiwan, and Thailand Denmark, Finland, Ireland, The Netherlands, Norway, Poland and Portugal OCEANIA/ AUS Australia (n = 327) New Zealand NORTH AMERICA Canada (n = 512) United States (n = 800)
    7. 7. Five Patterns of Internet Development Average Internet Penetration Rates 80 Early Leaders Trainling Leaders Rapid Developers Emerging Nations Late Developers 70 60 50 40 30 20 10 20 11 20 10 20 09 20 08 20 07 20 06 20 05 20 04 20 03 20 02 20 01 0 20 00 Percentage of Population Online 90
    8. 8. Centre of Online Dynamism China Trust Bubble? Emerging Nations Global Three Levels of Findings Centrality of the Internet for Entertainment, Commerce and Information
    9. 9. An Internet Trust Bubble? Support for Freedom of Expression, but … Concern over Privacy Trust in Authenticity of Information? • 78% view access to the Internet as a fundamental right • 75% believe people should be able to say what they feel about their government online, and be anonymous at times (61%) but … • Bare majority (54%) believe it is safe to express views online • 71% of users careful about what they do or say online • 61% believe the Internet puts privacy at risk, and 67% feel organizations ask for too much information • 63% concerned about being monitored online • Users in emerging nations less aware of risks, more trusting • • • • Online news as trusted as traditional news, but … only 43% trust social media as a source 48% do not trust information written and edited by many people One in four concerned about authenticity of online information
    10. 10. Users in Emerging Nations create more content
    11. 11. Chinese Users Leading in Online Entertainment, Leisure, Commerce Early Leaders US Emerging Nations China % making online purchase at least weekly 28 23 30 60 % using Internet to get music 30 19 69 80 % watching videos at least weekly online 46 39 83 85 3,567 800 3,857 527 N=
    12. 12. Prominence of Mobile Use in Emerging Nations, led by China Early Leaders US Emerging Nations China % Users Owning a Smartphone 51 34 59 86 % Who Play Games on Phone 50 34 76 88 % Listening to Music On Phone 47 30 84 92 % Browsing Internet on Mobile Phone 57 40 79 90
    13. 13. Politics Early Leaders US Emerging Nations China % Who Believe the Internet is Free 89 92 80 70 % Agree Gov’t Should Monitor 47 43 46 52 % Agree Gov’t Should Not Censor Political Content 56 65 42 50 % Concerned About Being Monitored 68 68 59 64 % Posting Political Opinion Online at Least Monthly 24 26 54 49
    14. 14. Themes • The shifting centre of gravity • Converging attitudes and values that support free expression, privacy and security online • Patterns of Internet Use Different in Early Leading and Emerging Nations: content creation, sociability, mobile use, political speech: shifting centre of user-driven innovation? • Commercial, entertainment and mobile Internet use in China and Emerging Nations increasingly central to the economy; increasingly critical to protect
    15. 15. Implications for Discussion • How can we explain the phenomenal activity in the emerging countries of the New Internet World where Internet applications and innovative uses are outstripping activity in US and EU? • Does strong commercial and entertainment use of the Internet in China support its potential as a platform for civic activities?
    16. 16. The Internet Values Project  Focus: Global User Perspectives on Core Values, Expression  Researchers: William Dutton, Principal Investigator; SoumitraDutta, Co-Principal Investigator; Ginette Law, Research Associate, Gillian Bolsover, Research Assistant Based at the Oxford Internet Institute, University of Oxford, in collaboration with the Samuel Curtis Johnson Graduate School of Management, Cornell University.  Surveys conducted in collaboration with the World Economic Forum (WEF) and comScore with support from ictQatar  Administrative support through ISIS Innovation, University of Oxford  Online field research conducted by Toluna and comScore
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