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Legal Guidance On Joining The Social Media Craze (Eustis)
 

Legal Guidance On Joining The Social Media Craze (Eustis)

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Kelly Eustis, President, CEO and Founder of the Eusatrix Corporation presented on "Legal Guidance on Joining the Social Media Craze and Your Political Programs".

Kelly Eustis, President, CEO and Founder of the Eusatrix Corporation presented on "Legal Guidance on Joining the Social Media Craze and Your Political Programs".

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    Legal Guidance On Joining The Social Media Craze (Eustis) Legal Guidance On Joining The Social Media Craze (Eustis) Presentation Transcript

    • Social Media:Using Online Tools Effectively
      Presentation by
      Kelly S. Eustis, President and CEO
      Eusatrix Corporation
      Women in Government Relations
      PACs, Politics and Grassroots Conference
      Washington, D.C.
    • Presentation Outline
      Social Media Tools Overview
      Outreach/Organizing
      Fundraising
    • Social Media Tools Overview
      • Online Networking
      • Blogs
      • Email Marketing
    • Social Media Tools Overview
      • Integrating your online presence is key!
    • Social Media Tools Overview
    • Social Media Tools Overview
    • Social Media Tools Overview
    • Social Media Tools Overview
    • Social Media Tools Overview
    • Outreach/Organizing
      • Who is your base?
      • What do you have to say? What is your goal?
      • Why are you reaching out to them?
      • How can you motivate them?
    • Outreach/Organizing
      • Truth: It doesn’t work for everyone
      • Find the pros/cons
      • Humanization of your organization
      • Supporter engagement
      • Finding specific supporters
    • Fundraising
      • Networking tools like Facebookand Twitter can be effective… if you know how to use them.
      • Integrating online networking sites, blogs, email, and websites produces the best results.
    • Fundraising
    • Fundraising
    • Fundraising
      • Email marketing is best for political organizations.
      • Lists are greatest asset.
      • Allow supporters to get involved, or feel involved, and people will donate.
    • Overall
      • Mastering the ability to use social media tools in order to organize and fundraise takes time.
      • Not all organizations can use it effectively.
      • Allow supporters to tell you how they feel (let them get personal, i.e. “humanization of your group).
      • Idea is to find what fulfillment your supporters want and give it to them.