Creative Fundraising In A Changing Economy Sczudlo

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Becky Sczudlo, Vice President, Federal Government Affairs, NiSource Inc. presentation for political action committee professionals: "A 'K' A Day: How to Raise $30K in 30 Days"

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  • Our company does business with four of the companies listed on this graph. And, I predict we will do business with 3 or 4 more during the coming year.
  • Creative Fundraising In A Changing Economy Sczudlo

    1. 1. A “K” A Day: How to Raise $30K in 30 Days Becky Sczudlo, NiSource WGR Conference Washington, DC December, 2009
    2. 3. NIPAC Milestones
    3. 4. NIPAC Growth
    4. 5. NIPAC 2007 Mission Possible Campaign <ul><li>007 Theme for 2007 </li></ul><ul><li>Spy related theme </li></ul><ul><li>Invested significant resources to campaign from marketing materials to employee time, and vigorous communication efforts </li></ul><ul><li>Able to raise $68K/year in new PAC dollars and met all campaign goals, which included: </li></ul><ul><ul><li>Increasing PAC receipts by $4,000/month in new dollars </li></ul></ul><ul><ul><li>Increasing employee participation to a company-wide minimum of 40 % </li></ul></ul><ul><ul><li>Maintaining active and vigorous communications through PAC Agents </li></ul></ul><ul><ul><li>Utilizing PAC Agents as a local resource to eligible employees with questions about NIPAC </li></ul></ul>
    5. 6. 2008 – More, more, more…with Less <ul><li>More interest and involvement in the 2008 election than ever before </li></ul><ul><li>More demand for candidate contributions </li></ul><ul><li>More employees demanding more information </li></ul><ul><li>Less time & less resources to devote to full-blown campaign </li></ul>
    6. 7. It’s All in the 8’s <ul><ul><li>8 in ’08 Campaign </li></ul></ul><ul><ul><li>Campaign ran from 9.8.08 – 10.8.08 </li></ul></ul><ul><ul><li>Created a new .8% giving club, exclusive for 2008 </li></ul></ul><ul><ul><li>Raffled 8 Political Prizes at end of Campaign </li></ul></ul><ul><ul><li>NIPAC went “Green” with its first virtual solicitation. A campaign absent of meetings and schedules – employee inboxes were the spot for campaign announcements and happenings </li></ul></ul>
    7. 8. Historic 2008 Election GOTV Trivia Issue Updates
    8. 9. Technology <ul><li>Amazing changes.... </li></ul><ul><li>Technology continues to </li></ul><ul><li>change the world </li></ul><ul><li>And, the way campaigns are </li></ul><ul><li>conducted </li></ul>
    9. 11. Advantages of Web Based Solicitation <ul><li>More Efficient </li></ul><ul><li>Less Expensive </li></ul><ul><li>Instantaneous Status </li></ul><ul><li>More Timely Follow-up </li></ul><ul><li>Quick Campaign </li></ul><ul><li>Access 24/7 -- Forever </li></ul><ul><li>Wave of the Future? </li></ul>
    10. 12. Disadvantages -- Web Based Solicitation <ul><li>Less Personal </li></ul><ul><li>Overall -- Less Effective </li></ul><ul><li>Must be Right from the Beginning </li></ul><ul><li>Must be Marketed Heavily </li></ul><ul><li>Communication Police May Intervene </li></ul>

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