Creating A Solid Personal Brand Luncheon Speech Brown

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  • So what is a brand? IT’S SIMPLLY A UNIQUE PROMISE OF VALUE…. And each of these words means something that is important and we’ll come back to them often in this presentation.
  • Looking at the world’s strongest brands according to a study done every year by InterBrand and Business Week I want you to acknowledge these logos, but to realize that you have a word, feeling, association that connects you to these brands…and what makes them strong brands is that you are all thinking the same thing when you see them. You have the same feelings, thoughts, emotions.
  • What is a personal brand? Personal branding means being your best, authentic self and standing out from your peers so you can achieve your goals. In the words of William Arruda, “What makes you unique, makes you successful.” When you are operating from your authentic self, you are energized, you are empowered, confident, engaged…so you really need to dig deep and understand WHO you really ARE and what’s important to you so that you can integrate that into what you do for work every day. Stats: 50% people are not coming from place of authenticity Only 9% workforce is fulfilled.
  • So I told you A brand is a UNIQUE PROMISE OF VALUE… so YOUR brand is YOUR unique promise of value…you can think of your brand in the same terms. 1. It’s UNIQUE because it separates you from your peers 2. It’s a PROMISE because you commit to delivering it with everything you do and it based on what is true and real and genuine about you 3. And it has VALUE to your target audience….Your target audience means the people who need to know about you so that you can be wildly successful!
  • Let’s explore what it is about YOU that makes you unique…different from everyone else that may have the same job title, work in the same company or industry…. You know, it’s so easy to keep your eyes on others….what is HE doing, how well is SHE advancing, look at what HE just accomplished, etc. But what about YOU….being true to yourself, comfortable in your own skin. Story: Suzy….when are you going to stop looking AROUND and start looking WITHIN….turning point in my speaking career. TR: here are two examples of people with strong brands……
  • But what we are hear to talk about today is YOU What makes you unique, outstanding and employable We are hear today to talk about your brand and how you use that brand to thrive in a tough economy
  • But what is a brand? A brand is a unique promise of value Unique because it separates you from your peers It’s a promise because you commit to delivering evertything you do and its based on what is true and reall about you It has value to your target audience – ie the people that need to know you to make you successful.
  • Marshall has already talked aobut the new realites of the new world of work and that coupled with a term called Egonomics – from Faith Popcorn the futurist in NYC is why personal branding is becoming such a key career and job search tool .
  • Creating A Solid Personal Brand Luncheon Speech Brown

    1. 1. CREATING A SOLID PERSONAL BRAND December 11, 2009 Presented by: Marshall Brown
    2. 2. Marshall Brown Marshall Brown , President of Marshall Brown & Associates, is a certified executive and career coach and personal brand strategist. Marshall has always had a passion for helping professionals find ways to succeed in the workplace while living happy and fulfilling lives. Unleashing & Channeling Your Power to Succeed —reflects his commitment to supporting and encouraging his clients to find their passions and unique talents, while seeking additional possibilities to move from mediocre to exceptional. He sets the bar high for himself and others, and is the catalyst for new and breakthrough thinking. Marshall brings a significant amount of knowledge and experience in coaching, branding, business, marketing and leadership to his work with individual and organizational clients. He serves as a coach to already successful high achievers who enjoy challenging themselves. His clients include association executives, lawyers, health care professionals, CEOs and business entrepreneurs. Marshall’s first book, High Level Resumes, released in January 2005, reflects his successful work in leading hundreds of job candidates in creating compelling professional resumes. As an industry expert, his speaking engagements have attracted hundreds of association and business professionals from across the country. For additional information contact Marshall at 202.518.5811, via email at: [email_address] or via the website at: www.mbrownassociates.com . Marshall Brown & Associates www.mbrownassociates.com
    3. 3. So, What are We Going to Talk About? <ul><li>The New World of Work </li></ul><ul><li>Personal Branding </li></ul><ul><li>Networking </li></ul><ul><li>Google Presence </li></ul><ul><li>Action Plan </li></ul><ul><li>REACH 360 </li></ul><ul><li>“ No man becomes a fool until he stops </li></ul><ul><li>asking questions.” </li></ul><ul><li>– Charles Steinmetz </li></ul>Marshall Brown & Associates www.mbrownassociates.com
    4. 4. New World of Work <ul><li>Be Self Managing </li></ul><ul><li>Know Your Brand </li></ul><ul><li>Keep on Learning </li></ul><ul><li>Understand Business Trends </li></ul><ul><li>Prepare for Competencies, not Jobs! </li></ul><ul><li>Network, Network, Network </li></ul><ul><li>Create a Vision </li></ul><ul><li>YOU Must Take Charge of Your Career! </li></ul>&quot;Dream as big as you can dream, and anything is possible.&quot; - Michael Phelps www.mbrownassociates.com Marshall Brown & Associates
    5. 5. What is a Brand? Unique Promise of Value Marshall Brown & Associates www.mbrownassociates.com
    6. 6. The World’s Strongest Brands Source: InterBrand Marshall Brown & Associates www.mbrownassociates.com
    7. 7. What is a Personal Brand? <ul><li>Personal branding means being your best, authentic self and standing out from your peers so you can achieve your goals. In the words of William Arruda, “What makes you unique, makes you successful.” </li></ul>Marshall Brown & Associates www.mbrownassociates.com
    8. 8. What is a Brand? Unique Promise of Value It’s UNIQUE because it separates you from your peers. It’s a PROMISE because you commit to delivering it with everything you do and it based on what is true and real and genuine about you. It has VALUE to your target audience….Your target audience means the people who need to know about you so that you can be wildly successful! Marshall Brown & Associates www.mbrownassociates.com
    9. 9. Personal Brand Attributes Accessible Adventurous Argumentative Bold Careless Collaborative Competitive Conservative Credible Diplomatic Easygoing Entertaining Experienced Formal Funny Global Healthy Humorous Inspiring Intuitive Leader like Materialistic Mysterious Organized Philanthropic Prolific Resourceful Sensitive Spiritual Temperamental Visionary Witty Accurate Aggressive Assertive Bright Caring Colorful Confident Convincing Daring Dramatic Egotistical Enthusiastic Extroverted Forward-thinking Gregarious Helpful Imaginative Intelligent Inventive Likable Melodramatic Open-minded Original Precise Quirky Restless Shy Stubborn Tolerant Warm Youthful Active Aloof Authentic Calm Charming Communicative Congenial Cooperative Dependable Driven Energetic Entrepreneurial Flexible Friendly Generous Happy Honest Impatient Just Loving Methodical Optimistic Passionate Refined Risk-taking Sincere Successful Trendy Adaptable Ambitious Carefree Cheerful Connected Creative Devoted Dynamic Ethical Fun Genuine Introverted Kind Loyal Moody Orderly Productive Savvy Trusting Wise Marshall Brown & Associates www.mbrownassociates.com
    10. 10. “ There are no limits to what I can do.” Innovative Bold Maverick Risk Taker Successful Competitive Boundless Richard Branson – The Intrepid Brand Marshall Brown & Associates www.mbrownassociates.com
    11. 11. <ul><ul><li>Human </li></ul></ul><ul><li>Concerned </li></ul><ul><li>Empathetic </li></ul><ul><li>Genuine </li></ul><ul><li>Warm </li></ul>Oprah – The Caring Brand Marshall Brown & Associates www.mbrownassociates.com
    12. 12. The VPs of Brand YOU <ul><li>Vision </li></ul><ul><li>Purpose </li></ul><ul><li>Values </li></ul><ul><li>Passions </li></ul>“ To be yourself in a world that is trying to make you something else is the greatest accomplishment.” -Ralph Waldo Emerson Marshall Brown & Associates www.mbrownassociates.com
    13. 13. Know Your Target Audience <ul><li>Understand your target audience and key influencers </li></ul>Marshall Brown & Associates www.mbrownassociates.com
    14. 14. Know Your Peers/Competitors <ul><li>What’s the same? </li></ul><ul><li>What’s the difference? </li></ul><ul><li>What separates you? </li></ul><ul><li>Try this exercise </li></ul>Marshall Brown & Associates www.mbrownassociates.com Promise Value Unique
    15. 15. To Be Outstanding, Stand Out. Marshall Brown & Associates www.mbrownassociates.com
    16. 16. Marshall Brown & Associates www.mbrownassociates.com If you don’t show up in Google, you don’t exist!
    17. 17. CAREERBUILDER.COM Survey <ul><li>Results show “22 % of hiring managers said they use social networking sites to research job candidates, up from 11% in 2006…AND, of those hiring managers who have screen job candidates via social networking profiles… </li></ul>Marshall Brown & Associates www.mbrownassociates.com
    18. 18. CAREERBUILDER.COM Survey <ul><li>… 34 % reported they found content that caused them to dismiss the candidate from consideration.” </li></ul><ul><li>-September 10, 2008 </li></ul>Marshall Brown & Associates www.mbrownassociates.com
    19. 19. Are You LinkedIn? Marshall Brown & Associates www.mbrownassociates.com
    20. 20. Social Networking Sites <ul><li>In addition to LinkedIn.. </li></ul><ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Ecademy </li></ul><ul><li>Naymz </li></ul><ul><li>Ryze </li></ul><ul><li>MySpace </li></ul><ul><li>YouTube </li></ul>Marshall Brown & Associates www.mbrownassociates.com
    21. 21. In Summary <ul><li>The world has changed </li></ul><ul><li>Your brand is the only constant </li></ul><ul><li>Strive for career distinction </li></ul><ul><li>It’s about: </li></ul><ul><ul><ul><li>Authenticity </li></ul></ul></ul><ul><ul><ul><li>Differentiation </li></ul></ul></ul><ul><ul><ul><li>Relevance </li></ul></ul></ul>Marshall Brown & Associates www.mbrownassociates.com
    22. 22. Marshall Brown & Associates www.mbrownassociates.com
    23. 23. Marshall Brown & Associates www.mbrownassociates.com
    24. 24. Marshall Brown & Associates www.mbrownassociates.com
    25. 25. Questions? LET US HEAR FROM YOU! Marshall Brown & Associates www.mbrownassociates.com
    26. 26. Now What? <ul><li>360 REACH </li></ul><ul><li>Assessment </li></ul><ul><li>http://www.reachcc.com/ </li></ul><ul><li>360register </li></ul><ul><li>“ If not now, when?” – The Talmud </li></ul>Marshall Brown & Associates www.mbrownassociates.com
    27. 27. What’s Next? Action Steps.. <ul><li>Based on what I learned today, </li></ul><ul><li>I will start… </li></ul><ul><li>I will stop.. </li></ul><ul><li>I will continue… </li></ul>Marshall Brown & Associates www.mbrownassociates.com

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