WGR Social Media Training


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A training presentation for the leadership of Women in Government Relations presented on Feb. 25, 2011.

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WGR Social Media Training

  1. 1. Social Media Training <br />Women in Government Relations Leadership Team<br />February 25, 2011<br />
  2. 2. Today’s Social Media Training <br />Introduction<br />Presenters<br />Why We Are Here<br />Introductions & Skill Level<br />Effective Engagement<br />WGR Online<br />Wikipedia<br />Facebook<br />LinkedIn<br />Slideshare<br />Twitter<br />Q&A / Discussion<br />2<br />
  3. 3. Presenters<br />Suzanne ZurnVP, Digital ConsultingWaggener Edstrom Worldwide – Studio DWGR Board Member<br />Twitter: @SuzZurn<br />Facebook: http://www.facebook.com/suzanne.zurn<br />Blog: http://blogs.waggeneredstrom.com/thinkers-and-doers/ <br />LinkedIn: http://www.linkedin.com/in/suzanneclarkezurn <br />SlideShare: http://www.slideshare.net/suzannezurn<br />Melanie BatenchukCommunications & Social Media StrategistCo-Chair, PACs, Politics & Grassroots Taskforce<br />Twitter: @CarChickMWB and @BeCarChic<br />Facebook: http://www.facebook.com/melanie.batenchuk<br />Blog: http://becarchic.com/ <br />LinkedIn: http://www.linkedin.com/in/melbat <br />3<br />
  4. 4. Introductions & Skill Level<br />Name and WGR Role<br />Social Media Use<br />Personal<br />Business<br />WGR<br />4<br />
  5. 5. Effective engagement<br />5<br />
  6. 6. Effective Engagement in Social Media <br />Be authentic<br />Be transparent<br />Embrace amplification<br />Contribute<br />Pause before you post<br />Encourage response<br />Share meaningful content<br />6<br />
  7. 7. Engagement Approaches<br />As an interactive platform<br />As a one-way communications channel<br />
  8. 8. Building a Community/Following<br />Find people to friend/ follow by:<br />Interest<br />Friends/Followers<br />Search<br />Advanced search<br />Contacts<br />Influence<br />8<br />
  9. 9. 9<br />
  10. 10. Facebook<br />10<br />Keep In touch<br />Get news<br />Distribute news to peoplewith similar interests<br />Connect with like-minded people<br />Engage throughmulti-media<br />
  11. 11. Twitter<br />Build a following<br />Attributes of good tweets:<br />Insightful<br />Conversational<br />Fresh and timely<br />Built for sharing<br />Include a link<br />11<br />
  12. 12. Twitter Management<br />12<br />
  13. 13. Blogging Best Practices<br />Develop an editorial calendar<br />Use multimedia<br />Link liberally<br />Cultivate your own unique voice <br />Post with consistency <br />Be transparent<br />The Best Bloggers Are:<br />Storytellers <br />Credible<br />Consistent <br />Engaged<br />13<br />
  14. 14. Video Best Practices<br />Keep it short<br />SEO<br />Syndicate<br />Monitor<br />Distribute<br />14<br />
  15. 15. Filming Tips<br />Two minutes in length<br />Audio quality<br />Positioning<br />Steady shots<br />Avoid fast pans<br />15<br />
  16. 16. WGR Online<br />16<br />
  17. 17. WGR Social Media Properties<br />17<br />
  18. 18. Facebook<br />18<br />Connect with WGR on Facebook: http://www.facebook.com/WGRDC<br />Group Membership is Open<br />Access:<br />All co-chairs should have access to WGR’s Facebook page as Admins. <br />If you’re not an Admin, and you would like to be, please contact Emily Bardach at ebardach@amberllc.com. <br />Use WGR’s Facebook page to: <br />Add task force events to the WGR Facebook calendar<br />Promote upcoming events and provide links for membersto register on the WGR website and send messages to members<br />Share photos from events<br />Post interesting links to articles and news that would interestWGR members<br />Check out the WGR Career Center<br />
  19. 19. LinkedIn<br />19<br />Join the WGR LinkedIn Group: http://www.linkedin.com/groups?gid=128644&mostPopular=<br />Current Subgroups: CybersecurityNetowrking, and Education<br />WGR Members-Only (Closed Group)<br />Start discussions about upcoming events and topics impacting WGR and its members<br />Post interesting links to articles and news that would interest WGR members<br />Network with other Members<br />Invite your connections who are members of WGR to join the LinkedIn Group<br />
  20. 20. Twitter<br />Follow @WGRDC on Twitter: http://twitter.com/WGRDC<br />Access:<br />WGR Staff and Social Media Chairs have Admin access. <br />If you’re not an Admin, and you would like to be, please contact Suzanne at szurn@waggeneredstrom.com.<br />Provide live coverage at WGR events <br />Engage with WGR during events by mentioning @WGRDC and using event hash tags<br />Success Story:<br />#PPG10 for the PPG Conference was the Top Trending Topic in DC that day<br />20<br />
  21. 21. SlideShare<br />21<br />Use to share speaker’s presentations with attendees after an event<br />Also discoverable to non-members (helps promote our programming to drive future attendance)<br />Easy to share / syndicate the materials<br />Best Practices Library - Membership Value-Add <br />
  22. 22. Wikipedia <br />It is against Wikipedia policies for a company’s employees or retained agencies to edit company information.<br />Opportunity to improve our profile<br />22<br />
  23. 23. Questions?<br />23<br />