Video Games As Communication
September 2011

Frank Coppersmith, COO
frank@gamesalad.com

Game Creation for Everyone.
Overview
GameSalad allows anyone to create successful games for HTML5, iOS & Android,
without having to write a line of co...
Games As Communication

GameSalad

3

Games as Communication
Early Communication

GameSalad

4

Games as Communication
Communication Progress

GameSalad

5

Games as Communication
Modern Communication

GameSalad

6

Games as Communication
Future Communication

GameSalad

7

Games as Communication
Social Change

GameSalad

8

Games as Communication
No Scores

GameSalad

9

Games as Communication
Further Inspiration from India

GameSalad

10

Games as Communication
Zenga Zenga

#1
GameSalad

Mali
Tunisia
Oman
Algeria
Yemen

Jordan (#2)
UAE (#3)
Egypt (#3)
Lebanon (3)
Saudi Arabia (#4)
...
In the US. . .

GameSalad

12

Games as Communication
Civil War Photography

GameSalad

13

Games as Communication
Modern Version

GameSalad

14

Games as Communication
Microsoft

Nintendo

Apple
Sony

GameSalad

15

Games as Communication
Apple
Web

160 million users

1.6 billion users

GameSalad

16

Games as Communication
Development Comparison

Traditional Game Development

GameSalad Development
No coding required
http://www.youtube.com/watc...
GameSalad Arcade Powered by HTML5

Play on: Desktops • Tablets • Smartphones
GameSalad

18

Games as Communication
HTML5 Embedded Games

Games can be shared and embedded on sites just like a YouTube video

GameSalad - Confidential

19

C...
Gaming Heritage

Atari
Nintendo
Playstation
Xbox
Facebook
iOS
GameSalad

GameSalad

20

Games as Communication
Thanks!

GameSalad

21

Games as Communication
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Video Games as Communication. Democratizing game development and reaching billions of mobile game players.

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In the same way that blogging has empowered millions of people worldwide to share their ideas and passion with the world (there are over 200MM blogs!), the rise of easy to use game development tools (GameSalad, Unity) is creating millions of potential game developers. At the same time, billions of new game players are being created via mobile phone gaming, often in markets ill served by the current game industry. Combined, the increase of developers and players create an incredibly opportunity for those with a message to reach millions of new listeners using engaging, sophisticated game play mechanics. The presentation explores how such an outcome may come about, and looks to specific examples where games were used to influence an election in India as well as for education and training.

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Video Games as Communication. Democratizing game development and reaching billions of mobile game players.

  1. 1. Video Games As Communication September 2011 Frank Coppersmith, COO frank@gamesalad.com Game Creation for Everyone.
  2. 2. Overview GameSalad allows anyone to create successful games for HTML5, iOS & Android, without having to write a line of code. Our mission is to make game creation accessible to everyone. GameSalad 2 Games as Communication
  3. 3. Games As Communication GameSalad 3 Games as Communication
  4. 4. Early Communication GameSalad 4 Games as Communication
  5. 5. Communication Progress GameSalad 5 Games as Communication
  6. 6. Modern Communication GameSalad 6 Games as Communication
  7. 7. Future Communication GameSalad 7 Games as Communication
  8. 8. Social Change GameSalad 8 Games as Communication
  9. 9. No Scores GameSalad 9 Games as Communication
  10. 10. Further Inspiration from India GameSalad 10 Games as Communication
  11. 11. Zenga Zenga #1 GameSalad Mali Tunisia Oman Algeria Yemen Jordan (#2) UAE (#3) Egypt (#3) Lebanon (3) Saudi Arabia (#4) 11 Games as Communication
  12. 12. In the US. . . GameSalad 12 Games as Communication
  13. 13. Civil War Photography GameSalad 13 Games as Communication
  14. 14. Modern Version GameSalad 14 Games as Communication
  15. 15. Microsoft Nintendo Apple Sony GameSalad 15 Games as Communication
  16. 16. Apple Web 160 million users 1.6 billion users GameSalad 16 Games as Communication
  17. 17. Development Comparison Traditional Game Development GameSalad Development No coding required http://www.youtube.com/watch?v=rPEhjHnvuCQ GameSalad 17 Games as Communication
  18. 18. GameSalad Arcade Powered by HTML5 Play on: Desktops • Tablets • Smartphones GameSalad 18 Games as Communication
  19. 19. HTML5 Embedded Games Games can be shared and embedded on sites just like a YouTube video GameSalad - Confidential 19 Company Overview
  20. 20. Gaming Heritage Atari Nintendo Playstation Xbox Facebook iOS GameSalad GameSalad 20 Games as Communication
  21. 21. Thanks! GameSalad 21 Games as Communication

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