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Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
Video Games as Communication.  Democratizing game development and reaching billions of mobile game players.
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Video Games as Communication. Democratizing game development and reaching billions of mobile game players.

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In the same way that blogging has empowered millions of people worldwide to share their ideas and passion with the world (there are over 200MM blogs!), the rise of easy to use game development tools …

In the same way that blogging has empowered millions of people worldwide to share their ideas and passion with the world (there are over 200MM blogs!), the rise of easy to use game development tools (GameSalad, Unity) is creating millions of potential game developers. At the same time, billions of new game players are being created via mobile phone gaming, often in markets ill served by the current game industry. Combined, the increase of developers and players create an incredibly opportunity for those with a message to reach millions of new listeners using engaging, sophisticated game play mechanics. The presentation explores how such an outcome may come about, and looks to specific examples where games were used to influence an election in India as well as for education and training.

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  • 1. Video Games As Communication September 2011 Frank Coppersmith, COO frank@gamesalad.com Game Creation for Everyone.
  • 2. Overview GameSalad allows anyone to create successful games for HTML5, iOS & Android, without having to write a line of code. Our mission is to make game creation accessible to everyone. GameSalad 2 Games as Communication
  • 3. Games As Communication GameSalad 3 Games as Communication
  • 4. Early Communication GameSalad 4 Games as Communication
  • 5. Communication Progress GameSalad 5 Games as Communication
  • 6. Modern Communication GameSalad 6 Games as Communication
  • 7. Future Communication GameSalad 7 Games as Communication
  • 8. Social Change GameSalad 8 Games as Communication
  • 9. No Scores GameSalad 9 Games as Communication
  • 10. Further Inspiration from India GameSalad 10 Games as Communication
  • 11. Zenga Zenga #1 GameSalad Mali Tunisia Oman Algeria Yemen Jordan (#2) UAE (#3) Egypt (#3) Lebanon (3) Saudi Arabia (#4) 11 Games as Communication
  • 12. In the US. . . GameSalad 12 Games as Communication
  • 13. Civil War Photography GameSalad 13 Games as Communication
  • 14. Modern Version GameSalad 14 Games as Communication
  • 15. Microsoft Nintendo Apple Sony GameSalad 15 Games as Communication
  • 16. Apple Web 160 million users 1.6 billion users GameSalad 16 Games as Communication
  • 17. Development Comparison Traditional Game Development GameSalad Development No coding required http://www.youtube.com/watch?v=rPEhjHnvuCQ GameSalad 17 Games as Communication
  • 18. GameSalad Arcade Powered by HTML5 Play on: Desktops • Tablets • Smartphones GameSalad 18 Games as Communication
  • 19. HTML5 Embedded Games Games can be shared and embedded on sites just like a YouTube video GameSalad - Confidential 19 Company Overview
  • 20. Gaming Heritage Atari Nintendo Playstation Xbox Facebook iOS GameSalad GameSalad 20 Games as Communication
  • 21. Thanks! GameSalad 21 Games as Communication

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