WFA webinar: EU cookies rule

WFA update on the new EU cookies rule Webinar – July 12 th , 2011

Quick introductions… Rob Dreblow Any Ung Rangarajan MARKETING

Our members

WFA Competition law compliance policy
The purpose of the WFA is to represent the interests of advertisers and to act as a forum for legitimate contacts between members of the advertising industry. It is obviously the policy of the WFA that it will not be used by any company to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition. The WFA carries out regular checks to make sure that this policy is being strictly adhered to.
As a condition of membership, members of the WFA acknowledge that their membership of the WFA is subject to the competition law rules and they agree to comply fully with those laws. Members agree that they will not use the WFA, directly or indirectly, (a) to reach or attempt to reach agreements or understandings with one or more of their competitors, (b) to obtain or attempt to obtain, or exchange or attempt to exchange, confidential or proprietary information regarding any other company other than in the context of a bona fide business or (c) to further any anti-competitive or collusive conduct, or to engage in other activities that could violate any antitrust or competition law, regulation, rule or directives of any country or otherwise impair full and fair competition.

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Results from poll #1

Quick introductions… Rob Dreblow Any Ung Rangarajan PUBLIC AFFAIRS

A little bit of background
The new EU cookies rule
WFA recommendations for marketers

1. A LITTLE BIT OF BACKGROUND

How comfortable are Europeans with internet profiling? Eurobarometer survey April 2011

The chief suspects

Transparency? 13 pages in a Word document!

And even if you wanted to understand…

What has changed?
What is covered?
What does ‘consent’ mean?
What is the industry doing about it?
2. THE NEW EU COOKIES RULE

What has changed? Companies can place cookies if the user… Old wording … is provided with clear and comprehensive information and is offered the right to refuse such processing by the data controller. New wording … has given his or her consent, having been provided with clear and comprehensive information.

IN OUT What is covered?

What does consent mean?

Lost in translation Consent / con·sent (kənˈsent) English French German Spanish Italian Dutch Portuguese is only allowed on condition that the subscriber or user concerned has given his or her consen t, having been provided with clear and comprehensive information , n'est permis qu'à condition que l'abonné ou l'utilisateur ait donné son accor d, après avoir reç u, dans le respect de la directive 95/46/CE, une information claire et complète, nur gestattet ist, wenn der betreffende Teilnehmer oder Nutzer auf der Grundlage von klaren und umfassenden Informationen, die er gemäß der Richtlinie 95/46/EG u. a. über die Zwecke der Verarbeitung erhält, seine Einwilligung gegeben hat. a condición de que dicho abonado o usuario haya dado su consentimiento después de que se le haya facilitado información clara y completa, sia consentito unicamente a condizione che l'abbonato o l'utente in questione abbia espresso preliminarmente il proprio consens o, dopo essere stato informato in modo chiaro e completo , alleen is toegestaan op voorwaarde dat de betrokken abonnee of gebruiker toestemming heeft verleend, na te zijn voorzien van duidelijke en volledige informatie só seja permitido se este tiver dado o seu consentimento prévio com base em informações claras e completas ,

Worst case Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO Sony is asking your permission to place a cookie on your computer. When you visit Sony ’s websites we may use an industry-wide technology called "cookies" which stores certain information on your computer and which will allow us to customize your experience to better match your interests and preferences, or to simply facilitate your signing in to use the services. Most browsers will allow you to erase cookies from your computer hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. For more information please consult our privacy policy here . Do you accept this cookie? YES NO

The UK interpretation

A taste of its own medicine

Does it mean the same thing across Europe? Current opt-in risk in Europe * Map is only intended as guidance for this specific webinar High Medium Low No info

What is the industry doing about it?

3. WFA RECOMMENDATIONS FOR MARKETERS

Don’t put your head in the sand

Set up an internal lead

Audit your current practice

Some pointers

Be completely transparent

Take it step by step

Come and talk to us

Next WFA meetings
Digital Network: Oct 19th European Action Group: Sept 14th

Thank you ! Rob Dreblow [email_address] Malte Lohan [email_address]

WFA webinar: EU cookies rule

by World Federation of Advertisers (WFA)

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WFA webinar: EU cookies rule Webinar Transcript