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Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
Anne Murphy - International Trade
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Anne Murphy - International Trade

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Anne Murphy of Innovi Business Growth presented at the Getting into International Markets workshop which was part of the Women's Business and Enterprise Conference. www.wbeconference.co.uk

Anne Murphy of Innovi Business Growth presented at the Getting into International Markets workshop which was part of the Women's Business and Enterprise Conference. www.wbeconference.co.uk

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  • 1. Reaching International MarketsProfessional support for commercialisation and internationalisationPresentation to the WBE ConferenceAnne Murphy, MIEx (Graduate)9th May 2013
  • 2. Reaching International MarketsProfessional support for commercialisation and internationalisationSpeaker credentials• 28 years’ experience in international trade• Variety of sectors and industries• Graduate member of Institute of Export
  • 3. Reaching International MarketsProfessional support for commercialisation and internationalisation• How to identify the right market• How to reach that market• Routine export practicalities• Minimising risks
  • 4. Identifying the right customerProfessional support for commercialisation and internationalisation• Desk and market research• Analyse the opportunities• SWOT• PESTLE• Evaluate the opportunities• market size• growth rate• market trends• market accessibility• market profitability
  • 5. Reaching the customerProfessional support for commercialisation and internationalisationUK Export houseDistributorAgentLicensingFranchisingE-commerce
  • 6. Practicalities of international tradeProfessional support for commercialisation and internationalisation• Documentation• Shipping methods• Payment
  • 7. Practicalities of international tradeProfessional support for commercialisation and internationalisation• Specific data required on an export invoice• Following statement required:We hereby certify that the information on thisinvoice is true and correct• Sign and date invoice• Print name, position in company• Company stamp
  • 8. Practicalities of international tradeProfessional support for commercialisation and internationalisation• Sea freight• Bulky items• Containerised FCL/LCL• Airfreight• Small volumes• High value• Road• UK/Continental trade• Door to door• Rail
  • 9. Practicalities of international tradeProfessional support for commercialisation and internationalisationExpress operations• Ideal for small volume, high value• Door to door service• Benefit from a network of hubs• Have own vehicles and aircraft
  • 10. Practicalities of international tradeProfessional support for commercialisation and internationalisationFreight forwarder• Has expertise and specialist knowledge• Books space on behalf of the exporter• Customs clearance
  • 11. Practicalities of international tradeProfessional support for commercialisation and internationalisationGetting paid• Manage via payment terms• Invoice discounting• Credit financeForeign Currency• Exchange rate losses• Forward exchange contract• Foreign currency account
  • 12. Minimising RisksProfessional support for commercialisation and internationalisation• Training• Seek expert advice• Exporting is different to domestic sales• Choose good overseas partners• Put everything in writing• Establish robust processes
  • 13. Contact Detailsanne.murphy@innovibusinessgrowth.co.ukMobile: 07891 280 185Follow on Twitter:@expertexporterBlogging at http://expertexporter.wordpress.com/www.innovibusinessgrowth.co.ukProfessional support for commercialisation and internationalisation

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