Twitter Fundamentals for Health Activists
                          Connect, Create & Collaborate

                       ...
WEGO Health: The Home of Health Activists




WEGO Health is home to social media’s most active online
health consumers - ...
Agenda:


Discuss unique strategies to:
     Connect with Health Activists
     Create valuable content via “tweets”
     ...
Twitter: Quick Recap
Twitter: Growth


         quot;It's one of the fastest-growing
         phenomena on the Internet.”
                     ...
Twitter: Demographics
Getting Started: Know What You Bring
Twitter + Health Activists: Find & Follow
Find & Follow Checklist:




   Use Twitter Search to find Health Activists
  Search keywords
   Review following to fo...
Twitter + Health Activists: Create
Content Checklist:




  Define your Twitter “mission”
  Establish reputation and expertise
  Announce events and invol...
Twitter + Health Activists: 5 Content Tips
5 Tips Checklist:




   Apply the “100-character” rule
   Shorten all links to maximize space
  Be clear, but not alwa...
Twitter + Health Activists: Collaborate
Collaboration Checklist:




  Listen to the community
   Join the conversation
   RT valuable information
  Offer ins...
Fundamentals Checklist:

   Download and use TweetDeck
   Search keywords via Twitter Search
    Establish reputation an...
Twitter Fundamentals for Health Activists
          Connect, Create & Collaborate


We want to hear from you:

   Email us...
More about Twitter Fundamentals:
quot;Twitter Fundamentals for Health Activistsquot; is the first in a series of webinars
...
More about WEGO Health:
WEGO Health is home to social media’s most active online health
consumers – Health Activists. Thes...
Twitter Fundamentals for Health Activists
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Twitter Fundamentals for Health Activists

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"Twitter Fundamentals for Health Activists" is the first in a series of webinars designed to help you make the most of your Twitter account. We break down the basics and giving you the tools and information you need to:

Connect - Who, and how many, "tweeps" you should follow (and who to avoid)
Create - Tips for great tweets that others will pass along
Collaborate - How to build a network of other Health Activists
Advocate for health - Hear case studies from the world of health on Twitter

What does that mean, "Health Activist"? Health Activists are people who are passionate about health, care deeply about others, and are driven to share their knowledge and experience for the greater good. If you're discussing health issues on the internet, there's a good chance you're a Health Activist!

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Transcript of "Twitter Fundamentals for Health Activists"

  1. 1. Twitter Fundamentals for Health Activists Connect, Create & Collaborate Presented by WEGO Health [Abridged version]: This presentation is intended as a resource for individuals who have already attended the webinar, Twitter Fundamentals for Health Activists. To participate in the full webinar presentation or to be notified of future webinars in this series, please visit WEGO Health [http://community.wegohealth.com/events].
  2. 2. WEGO Health: The Home of Health Activists WEGO Health is home to social media’s most active online health consumers - Health Activists. These influencers, organizers, connectors, leaders and contributors are passionate about helping others lead healthier lives. WEGO Health gives Health Activists a way to connect with each other and with industry, and helps top health organizations support, navigate and participate in the evolving world of health social media.
  3. 3. Agenda: Discuss unique strategies to: Connect with Health Activists Create valuable content via “tweets” Collaborate with the community As well as: Tools to maximize your time, and Case studies to reinforce key points
  4. 4. Twitter: Quick Recap
  5. 5. Twitter: Growth quot;It's one of the fastest-growing phenomena on the Internet.” New York Times Twitter in Feb 2008 475,000 Twitter in Feb 2009 7,038,000 % Growth from 08 - 09: 1,382%
  6. 6. Twitter: Demographics
  7. 7. Getting Started: Know What You Bring
  8. 8. Twitter + Health Activists: Find & Follow
  9. 9. Find & Follow Checklist:  Use Twitter Search to find Health Activists Search keywords  Review following to follower ratio  Look at bio and website for more information Identify desired follower amount
  10. 10. Twitter + Health Activists: Create
  11. 11. Content Checklist: Define your Twitter “mission” Establish reputation and expertise Announce events and involvement options Pose questions to the community  Offer a call to action
  12. 12. Twitter + Health Activists: 5 Content Tips
  13. 13. 5 Tips Checklist:  Apply the “100-character” rule  Shorten all links to maximize space Be clear, but not always grammatical  Say please and thank you  Offer full text elsewhere, if 100 isn’t enough
  14. 14. Twitter + Health Activists: Collaborate
  15. 15. Collaboration Checklist: Listen to the community  Join the conversation  RT valuable information Offer insight through @reply Take part in or host a TweetUp
  16. 16. Fundamentals Checklist:  Download and use TweetDeck  Search keywords via Twitter Search Establish reputation and expertise through “tweets”   Announce events and offer a call to action  Pose questions to the community Apply the “100-character”rule   Ensure that content is clear and meaningful  Offer full text elsewhere; a blog or website  Listen to the community Join the conversation through RT, @reply or DM’s   Attend a TweetUp
  17. 17. Twitter Fundamentals for Health Activists Connect, Create & Collaborate We want to hear from you: Email us: community@wegohealth.com Follow and tweet with us: @wegohealth Become a fan of WEGO Health on Facebook Join the community discussion at WEGO Health
  18. 18. More about Twitter Fundamentals: quot;Twitter Fundamentals for Health Activistsquot; is the first in a series of webinars designed to help you make the most of your Twitter account. During this 45 minute presentation, we'll be breaking down the basics and giving you the tools and information you need to: • Connect: Who, and how many, quot;tweepsquot; to follow (and who to avoid) • Create: Tips for great tweets that others will pass along • Collaborate: How to build a network of other Health Activists • Advocate for Health: Listen to case studies from the world of health on Twitter Also, featuring live Q&A with our resident Twitter experts and WEGO Health Community Managers, Vanessa Rhinesmith and Marie Connelly *What does that mean, quot;Health Activistquot;? Health Activists are people who are passionate about health, care deeply about others, and are driven to share their knowledge and experience for the greater good. If you're discussing health issues on the internet, there's a good chance you're a Health Activist! Take our quiz[http://www.wegohealth.com/quick_quiz] to find out what type of Health Activist you are.
  19. 19. More about WEGO Health: WEGO Health is home to social media’s most active online health consumers – Health Activists. These influencers, organizers, connectors, leaders and contributors are passionate about helping others lead healthier lives. Health Activists join WEGO Health for special access to information, insights and tools to help them become more effective online communicators. They also become part of WEGO Health’s Activist Social Network, the trusted community liaison to health marketers. Marketers engage the Network through market research, educational programs, innovative sponsorships, industry advisory panels, collaborative content development, widget distribution and more. WEGO Health gives Health Activists a way to connect with each other and with industry, and helps top health organizations support, navigate and participate in the evolving world of health social media. Want to know more? Contact us: community@wegohealth.com

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