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Indian biscuit industry.ppt v2

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  • 1. Indian biscuit industry
    Sectoral analysis
  • 2. Britannia was the trend setter in the initial organized biscuit industry
    Unorganized sector
    Start of the organized sector of the biscuit industry; Britannia established the biscuit factory
    Britannia becomes the first company to use gas ovens
    Prior to 1892
    1892
    1921
  • 3. Industry witnessed continuous innovation in terms of taste & shape
    Parle launched the world’s first ever sweet and salty biscuit Kracjack
    Britannia good day cookies
    Britannia little hearts
    1972
    1986
    1992
  • 4. “Eat Healthy” Strategy
    Britannia NutriChoiceSugarOut the first biscuit without added sugar
    Britannia becomes the only company to remove 8,500 tons of trans fat from its, making them completely trans fat-free
    2005
    2008
  • 5. Small packs and bundled products were introduced to increase sales
    Small packs of biscuits launched by Britannia… on the go consumption (even at Rs. 2-5)
    Bundled products
    Health Starter Kit contains 1 pack each of NutriChoice Hi-Fiber Digestive, NutriChoice 5 Grain, NutriChoice Nature Spice Cracker bundled together with a Fit Sip Sipper and a fitness chart
    2008
    2010
  • 6. Key Individuals
    Mr. RajanPillai – “Biscuit King”
    Helped Nabisco Brands in acquiring Britannia as part of the company’s expansion strategy
    Became the chairman of the Britannia Industries Limited in 1985
    Steered Britannia Foods till it became the "largest biscuit manufacturing group in the Asia-Pacific region"
  • 7. Key Individuals
    Ms. Vinita Bali
    In 2005 took over the reins at Britannia as its CEO
    Led Britannia’s charge beyond its core biscuits business into categories such as dairy and bakery, and moved into international markets with Britannia’s range of products
    Britannia’s top line revenue has doubled in the four years between 2005-09
    Positioning the Britannia brand as both enjoyable and healthy- Bali's core growth strategy