1. WEB 434 Entire Course: Phoenix University:
New Updated Course
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Web 434 Week 1 DQ 1
What is the purpose of web accessibility standards? What role has and does the W3C play in
developing the standards?
Web 434 Week 1 DQ 2
What is the purpose of web accessibility standards? What role has and does the W3C play in
developing the standards?
WEB 434 Week 2 Individual Assignment Web Accessibility Standards Paper
Prepare a 2-3 page paper that identifies web standards for accessibility. Be sure to include the
following:
• What are web accessibility standards, and why do we use them?
• Provide two examples of web standards for accessibility.
• Properly cite your references.
Web 434 Week 2 DQ 1
Based on the Terreri (2010) article, what are three trends in supply chain management?
Explain the importance of each trend.
Web 434 Week 2 DQ 2
What are the differences between Customer Relationship Management (CRM) software
and E-SCM (e-Supply Chain Management) software?
WEB 434 Week 3 Individual Assignment Web-based Supply Chains Paper
Write a 2-3 page paper, explaining web-based supply chains. Be sure to address the following in
your paper:

2. • What is the purpose of a web-based supply chain?
• How do web-based supply chains work?
• Who are the primary users?
• Give at least three examples of supply chain websites
Web 434 Week 3 DQ 1
Based on the Online Shoppers Face Virtual Shop Queues (2009) article, why do shoppers choose
speed over loyalty when shopping online? List two things websites can do to ensure a successful
shopping experience
Web 434 Week 3 DQ 2
Based on the Kadet (2008) article, “A Penny for Your Click’s?” What percentage of online
spending can be attributed to affiliate programs? How many people are said to be employed by
Amazon’s affiliate marketing program?
WEB 434 Week 4 Individual Assignment Affiliates Program Paper
Write a 2-3 page paper, describing what an affiliate program is and how it works. More
companies are using affiliate programs to drive traffic to their websites. In your paper, discuss
the advantages and disadvantages of using an affiliate program and give at least three examples
of successful affiliate programs.
Web 434 Week 4 DQ 1
Based on the Jih and Lee (2010) article, how does e-CRM relate to website loyalty? Choose
three website features that represent customer-perceived e-CRM value and explain
Web 434 Week 4 DQ 2
Based on the Kercher (2010) article, “Customer Relationship Management Selection Guide,”
what is the definition of a CRM system? List two features the market leaders in the industry have
and describe those features.
WEB 434 Week 5 Learning Team Assignment Virtual Organization Proposal and Executive
Summary and Presentation
Complete the storyboard for your chosen Virtual Organization. In your storyboard, be sure to
include the following:
Describe interactive marketing techniques, including database marketing and branding, that your
chosen Virtual Organization could use.

3. • Explain the methods you would use on the site to interpret customer satisfaction levels.
• Describe how the website will use integrated e-customer relationship management.
• Explain how the website will apply eCRM.
• Explain how you would optimize the site for search engines.
• Explain how website analytics could track the effectiveness of the site.
Create an executive summary of your proposal in 1-2 pages to present to your chosen Virtual
Organization’s management
Create 8 Microsoft® PowerPoint® slides that present an overview of your proposal to your
chosen Virtual Organization’s management team. Be sure to include speaker’s notes.