21.02, Segalas — Sustainable consumption

Erasmus Mundus Action 4 project “Promoting European Education in Sustainable Development” TEMPUS Joint European Project_ 25163_ 2004 “Bridging the gap between University and businesses” Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007 Sustainable consumption If it does exist…… Professor Jordi Segalas Technology and Sustainable Development Polytechnic University of Catalonia Barcelona, SPAIN Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

You received a woman journal, which subliminal Some catalogs which try to convince message is “You are not us that we have no style, and attractive enough” and has curiously, come with a formulary to Is there some- Mm… an article of swimming rise the credit of our bank credit card thing interesting A letter from a dresses which minimize all I don’t NGO asking for in the mail box? your physic defects! think so donations. Will they get back the money they spent in stamps? We also got a journal which informs us about Why do I have the feeling that So, if I through away the late tendencies that we didn’t known… society tries to make us fell unhappy all this mailing to the I’ve got a journal of my favorite hobby, which I guess that if people think in Yes, it seems that is on all we do, and uncertain about dustbin I will be shows the latest developments that I need to the issues that really are boycotting the our duty to buy who we are ? important, economy will just things that make us have. system, will I? go to hell forget the easy live we have Hey! Mom, I’ve seen a lot of products in the TV that I didn’t know exist but that I desperately need. Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

What have you bought this week: 3 things that you consider to be the most “needs” and the most 3 “wants”: Make it real. Things that any member of the group has really bought during the last 7 days 5’ per group. Needs Wants • • • • Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

What do you take into account when buying: Needs Wants • • • • Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

This is really what matters from a Sustainable point of view? What should you also consider? Needs Wants • • • • Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

1. Eco-label 2. Packaging 3. Fair Trade Contents Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Eco-labels Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

“Labeling” eco-label A seal or logo indicating that a product has met a set of environmental or social standards. Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

The European Eco-label distinguishes products that meet high standards of performance and environmental quality. • For manufacturers and retailers the European Eco-label gives added value to their products and competitive advantage in the growing market of greener goods and services. • For shoppers, the Flower is a reliable token of environmental care. To be awarded with the Flower, products must pass rigorous compliance tests in a process verified by an independent, publicly accountable body. Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Packaging Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

kg/year Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Packaging GPI Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

A vision for Sustainable Packaging • Designed to be effective and save throughout its life cycle. • Meets market criteria for performance and cost. • Is made entirely using renewable energy. • Once used, is recycled efficiently to provide a valuable resource for subsequent use. Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Fair Trade Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Fair Trade Unfair shares • The value of a product, in terms of its final price, is added to as it passes through the market to the consumer. • Free trade concentrates this value in the hands of rich corporate merchants, processors and retailers in the North. • Producers in the South are paid only a tiny part of the final price. Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Fair Trade Unfair shares Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

Fair Trade What is Fair Trade? Fair Trade is a growing, international movement which ensures that producers in poor countries get a fair deal. This means: • a fair price for their goods (one that covers the cost of production and guarantees a sustainable living); • long-term contracts which provide real security; • support to gain the knowledge and skills that they need to develop their businesses and increase sales. Course SUSTAINABLE DEVELOPMENT NTUU “KPI”, 12-23 February 2007

21.02, Segalas — Sustainable consumption

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