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The new myspace power point



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  • 1. The New Myspace Emmet Molyneux Sam Marlow Sheldon Steele Ryan Ejim
  • 2. The Time of Success• More than 110 Million monthly active users around the globe• 1 in 4 Americans is on Myspace• Around 300,000 new people sign up to Myspace each day• More than 8 million artists and bands • Sean Kingston • Arctic Monkeys • Dane Cook• Still a main source of music and entertainment
  • 3. The Downfall• Didn’t stay with the competition• Failure to change • News Feed • Infamous “like” button• Late to respond• 2006 MyspaceIM• 2007 MyspaceTV
  • 4. The Transformation• The site has a player fixed on the bottom that plays as a users tours the website• It has adopted a Pinterest look with large pictures that make up a users page• You can sign in with a FB or Twitter account
  • 5. Features• Discover new music with improved search and new features • Discover/Browse • Top Charts • Similar Songs • Editors Picks• Enter Raido mode for a leanback listening experience• Listen to individual songs, full albums, and playlists on demand• When last song is played you will automatically enter radio mode based on
  • 6. Target Market• Change in targeted demographic • New focus user profile “David Croft” • looks to be less of the original target of young adolescents bloggers and start-up bands • Trendy young urban professional/student/creative types • Users of Twitter, Tumblr, Facebook, Pi nterest • Serious musicians looking to market themselves through social networking• Site redesign is focused on a heavy touch/paneled interface • Aimed at tablet, smartphone, and touchscreen users
  • 7. Justin Timberlake Co-Owner• Rupert Murdoch Purchases Myspace for $580 million• Tim Vanderhook and Justin Timberlake purchase Myspace from Murdoch for $35 million• Timberlake will promote Myspace himself• Encouraged 1 million new users to join
  • 8. http://www.youtube.com/watch?v=P2Z7go11GNE
  • 9. Questions?
  • 10. LinksPinterest:  http://pinterest.com/molyneue/myspace/Links to articles and blogs:  http://goo.gl/ZQHah - The New York Times  http://goo.gl/JPN1 - Crunch Base  http://goo.gl/b4mu4 - Rolling Stone  http://goo.gl/qHBtM - The Daily Beast  http://goo.gl/hka6o - Mashable  http://goo.gl/Gd563 - LA Times  http://goo.gl/La2w0 - Hub Pages  http://goo.gl/gXzId - Social Media Influence  http://goo.gl/Rhlsy - Web - StrategistTwitter:  https://twitter.com/i/#!/molyneue/myspace - Twitter Myspace ListYoutube:  http://www.youtube.com/watch?v=P2Z7go11GNE - Myspace Video