The New Myspace Emmet Molyneux Sam Marlow Sheldon Steele Ryan Ejim
The Time of Success• More than 110 Million monthly active users around the globe• 1 in 4 Americans is on Myspace• Around 300,000 new people sign up to Myspace each day• More than 8 million artists and bands • Sean Kingston • Arctic Monkeys • Dane Cook• Still a main source of music and entertainment
The Downfall• Didn’t stay with the competition• Failure to change • News Feed • Infamous “like” button• Late to respond• 2006 MyspaceIM• 2007 MyspaceTV
The Transformation• The site has a player fixed on the bottom that plays as a users tours the website• It has adopted a Pinterest look with large pictures that make up a users page• You can sign in with a FB or Twitter account
Features• Discover new music with improved search and new features • Discover/Browse • Top Charts • Similar Songs • Editors Picks• Enter Raido mode for a leanback listening experience• Listen to individual songs, full albums, and playlists on demand• When last song is played you will automatically enter radio mode based on
Target Market• Change in targeted demographic • New focus user profile “David Croft” • looks to be less of the original target of young adolescents bloggers and start-up bands • Trendy young urban professional/student/creative types • Users of Twitter, Tumblr, Facebook, Pi nterest • Serious musicians looking to market themselves through social networking• Site redesign is focused on a heavy touch/paneled interface • Aimed at tablet, smartphone, and touchscreen users
Justin Timberlake Co-Owner• Rupert Murdoch Purchases Myspace for $580 million• Tim Vanderhook and Justin Timberlake purchase Myspace from Murdoch for $35 million• Timberlake will promote Myspace himself• Encouraged 1 million new users to join
LinksPinterest: http://pinterest.com/molyneue/myspace/Links to articles and blogs: http://goo.gl/ZQHah - The New York Times http://goo.gl/JPN1 - Crunch Base http://goo.gl/b4mu4 - Rolling Stone http://goo.gl/qHBtM - The Daily Beast http://goo.gl/hka6o - Mashable http://goo.gl/Gd563 - LA Times http://goo.gl/La2w0 - Hub Pages http://goo.gl/gXzId - Social Media Influence http://goo.gl/Rhlsy - Web - StrategistTwitter: https://twitter.com/i/#!/molyneue/myspace - Twitter Myspace ListYoutube: http://www.youtube.com/watch?v=P2Z7go11GNE - Myspace Video
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