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The New Myspace     Emmet Molyneux       Sam Marlow      Sheldon Steele        Ryan Ejim
The Time of Success• More than 110 Million  monthly active users  around the globe• 1 in 4 Americans is on  Myspace• Aroun...
The Downfall• Didn’t stay with  the competition• Failure to  change   • News Feed   • Infamous      “like” button• Late to...
The Transformation• The site has a player fixed on the bottom that plays as a users  tours the website• It has adopted a P...
Features• Discover new music  with improved search  and new features   • Discover/Browse   • Top Charts   • Similar Songs ...
Target Market•   Change in targeted demographic     • New focus user profile “David         Croft”          • looks to be ...
Justin Timberlake                    Co-Owner• Rupert Murdoch Purchases  Myspace for $580 million• Tim Vanderhook and Just...
http://www.youtube.com/watch?v=P2Z7go11GNE
Questions?
LinksPinterest:   http://pinterest.com/molyneue/myspace/Links to articles and blogs:     http://goo.gl/ZQHah - The New Y...
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The new myspace power point

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Transcript of "The new myspace power point"

  1. 1. The New Myspace Emmet Molyneux Sam Marlow Sheldon Steele Ryan Ejim
  2. 2. The Time of Success• More than 110 Million monthly active users around the globe• 1 in 4 Americans is on Myspace• Around 300,000 new people sign up to Myspace each day• More than 8 million artists and bands • Sean Kingston • Arctic Monkeys • Dane Cook• Still a main source of music and entertainment
  3. 3. The Downfall• Didn’t stay with the competition• Failure to change • News Feed • Infamous “like” button• Late to respond• 2006 MyspaceIM• 2007 MyspaceTV
  4. 4. The Transformation• The site has a player fixed on the bottom that plays as a users tours the website• It has adopted a Pinterest look with large pictures that make up a users page• You can sign in with a FB or Twitter account
  5. 5. Features• Discover new music with improved search and new features • Discover/Browse • Top Charts • Similar Songs • Editors Picks• Enter Raido mode for a leanback listening experience• Listen to individual songs, full albums, and playlists on demand• When last song is played you will automatically enter radio mode based on
  6. 6. Target Market• Change in targeted demographic • New focus user profile “David Croft” • looks to be less of the original target of young adolescents bloggers and start-up bands • Trendy young urban professional/student/creative types • Users of Twitter, Tumblr, Facebook, Pi nterest • Serious musicians looking to market themselves through social networking• Site redesign is focused on a heavy touch/paneled interface • Aimed at tablet, smartphone, and touchscreen users
  7. 7. Justin Timberlake Co-Owner• Rupert Murdoch Purchases Myspace for $580 million• Tim Vanderhook and Justin Timberlake purchase Myspace from Murdoch for $35 million• Timberlake will promote Myspace himself• Encouraged 1 million new users to join
  8. 8. http://www.youtube.com/watch?v=P2Z7go11GNE
  9. 9. Questions?
  10. 10. LinksPinterest:  http://pinterest.com/molyneue/myspace/Links to articles and blogs:  http://goo.gl/ZQHah - The New York Times  http://goo.gl/JPN1 - Crunch Base  http://goo.gl/b4mu4 - Rolling Stone  http://goo.gl/qHBtM - The Daily Beast  http://goo.gl/hka6o - Mashable  http://goo.gl/Gd563 - LA Times  http://goo.gl/La2w0 - Hub Pages  http://goo.gl/gXzId - Social Media Influence  http://goo.gl/Rhlsy - Web - StrategistTwitter:  https://twitter.com/i/#!/molyneue/myspace - Twitter Myspace ListYoutube:  http://www.youtube.com/watch?v=P2Z7go11GNE - Myspace Video
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