WCR Chapter Planning Presentation
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WCR Chapter Planning Presentation



Chapter Planning Presentation produced by the Women's Council of REALTORS

Chapter Planning Presentation produced by the Women's Council of REALTORS



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  • ~
  • ~ Part of planning is taking an assessment of where we are now ~ What worked in 2008 . . . What didn’t? ~ How did we do with Recruitment and Retention?
  • ~ Why choose WCR? ~ What other councils are active in our area? ~ What do the other councils offer?
  • ~ Create a focused approach ~ Select 3 target groups and focus resources on them ~ Plan how to capture their interest ~ Make them feel special
  • ~ Check into lots of target areas
  • ~ Ask yourself: “ how do I get to my desired end result?
  • ~ What’s valuable about WCR? ~ What do the members earn?
  • ~ There are a variety of ways for members to be engaged in the Chapter ~ Remember that not everyone responds or reacts the same
  • ** Download WCR At a Glance from the national website
  • First and foremost we are a network of successful Realtors . . . Give your members the tools to be successful so they can be empowered
  • What changes are you making in your industry and local community As leaders we have to show others it can be done ~ Who attended the Outreach and Influence Forum?
  • ~ Don’t reinvent the wheel
  • Together Everyone Achieves More . . . Members . . . Expertise . . . Money . . . Lasting Friendships
  • ~ Allow 5 minutes to brainstorm ideas at each table ~ Allow 5-10 minutes to collect best ideas around the room
  • ~ Allow 5 minutes to brainstorm ideas at each table ~ Allow 5-10 minutes to collect best ideas around the room
  • ~ Get a few ideas from around the room
  • ~ Leaders succeed when they give their followers a clear path to take ~ Remember to lead with Purpose . . . Stay Positive . . . And never give up

WCR Chapter Planning Presentation WCR Chapter Planning Presentation Presentation Transcript

  • Ready . . . Set . . . Succeed Creating a Blueprint for Chapter Growth LCP Transition Session Orlando, Florida November 7, 2008
  • Your Game Plan for Success
    • Plan Your Year
    • Communicate Value
    • Develop Future Leaders
    • Deliver on the Promise
  • How are We doing Today?
    • Review Chapter Summary & Analysis of
    • Membership Growth by State
  • Number ONE Question How do you GROW your Chapter in a World of Competitive Organizations?
  • 3 Key Components of a Recruiting Campaign
    • Identify Your Targets
    • Plan Your Strategy
    • WIFM and MMFI
  • Identify Your Target Market
    • Demographics ~ Local Board or Association
    • Current WCR Membership Profile
    • Other Real Estate Organizations
    • CRS Designees, ABR Designees
    • New Licensees
  • Plan Your Strategy
    • Identify Specific Improvements Needed
    • Develop SMART Growth Goals
    • Write Out A Plan of Action
    • Determine a Timeline for Each Aspect
    • Identify What’s Needed to Achieve Your Goals ~ Resources, Etc.
  • WIFM ~ What’s In It For Me?
    • National Organization with State Leadership and Regional Support
    • Committee Work, Community Outreach, Personal Development
    • Mentoring and Master Mind Groups
    • Education at Local, State, Regional and National levels
    • Variety of Programs and Involvement
  • Make Me Feel Important
    • Member Involvement
    • Member Benefits
    • Opportunity for Leadership
    • Thank You and Accolades
    • Recognition in Chapter Publications
    • PMN Designation
    • Scholarships
  • Budgetary Considerations
    • Know what resources are available:
    • fund recruitment campaign
    • subsidize vs. fund officers
    • incentives for members
    • quality speakers
  • Know Who We Are
    • 12 th Largest Women’s Organization in country
    • “ Typical” member has a gross income of $117,900 per year, well above NAR average
    • 70% of our members have 10 or more years’ experience in real estate
    • 93% of respondents say that Women’s Council gives them a “sense of professional pride”
  • Women’s Council Mission
    • WE are a network of successful REALTORS ®,
    • empowering women to exercise their potential as entrepreneurs and industry leaders.
  • Women’s Council Vision
    • Through our influence as successful business professionals,
    • women will effect positive change in the profession and in the broader community.
  • Use the Tools WCR Provides
    • Task is to Ask
    • Member Expertise Profiles
    • Annual Report / Chapter Business Plan
    • Marketing Campaigns / Materials
    • Newsletter and Website Templates
    • LPPM
    • Webinars
  • Work Together as a Team and
    • Plan Now for a Smooth Transition
  • Activity Best Practices ~ Recruiting What was your goal for recruiting and what were some of the best ideas that worked?
  • Activity Best Practices ~ Retention What specific goals and action plans do you have to retain members once they have joined?
  • If You Could Do It Over?
    • What one or two things would you do differently if you were planning a recruiting and retention plan today . . . Is there a Better Practice?
  • Lead your Chapters Bravely!!