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Spcial Networking Part I. "Differentiate Yourself on Social Networks"


Pros Communities Viewletter - Process on how to be effective on Social Networking by developing your own unique offering and differentiating yourself on Social Networks.

Pros Communities Viewletter - Process on how to be effective on Social Networking by developing your own unique offering and differentiating yourself on Social Networks.

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  • 1. Social Networking Part I. How do you make social networking effective? Developed by Diane Rines, Founder Pros Communities © 2010 DBA Wise Career Move LLC, Toll-free 877-735-6288, All Rights Reserved
  • 2. Pros Communities Viewletter sponsored by:
  • 3. What is social networking?
    • Lee LeFever @ CommonCraft defines Social Networking
    • Ron Jones, President @ Symetri Internet Marketing defines:
    • "Social media essentially is a category of online media where people are talking, participating, sharing, networking, and bookmarking online.
    • There is a wide variety of social media, ranging from social sharing sites such as YouTube and Flickr through social networks such as LinkedIn and Facebook.”
    • Examples – Blogs, websites, mobile apps, chat, video
  • 4. Why Social networking?
    • Pervasive, ubiquitous, free advertising
    • High return on marketing spend
    • Distinguish yourself in a flooded job market
    • And yet there is room for complete revolution of ideas, operations, and job force training.
  • 5. Why is social media powerful?
    • Social Media Stats
    • As Albert Einstein says "You have to learn the rules of the game and then you have to play them better than anyone else."
  • 6. Plan what you say
    • Why?
    • Recruiters scour social networks and associations by industry, and career specific keywords.
    • Social Networking is the single most effective way to sell a product or land a job.
  • 7. “ Differentiate Yourself” within your Social Network
    • Relationships
    • Recommendations
    • Brand name
    • Biography
    • Twitter, Facebook, LinkedIn
    • Industry Associations
    • White Papers, Blogs, Presentations
  • 8. Analyze and Apply Your Strengths
    • Now use your differentiated skills, interests, and experience and target your market.
  • 9. Benefits of a Social Network
    • Within Social Networks we learn from other professionals, promote our skills, participate in discussions and ask for feedback.
    • Thanks to Internet search engines, there is a ton of free information on the internet. Everything from tutorials on Twitter, Facebook, Linkedin, entrepreneurship, advertising, and traffic monitoring.
    • Can it be overwhelming? Do you have to monitor what you say and what you sell? … Absolutely!
  • 10. Manage your reputation online. Why?
    • "Blocking access to social media at work doesn't stop employees from using phones to access these media, texting, or sending emails". – Kathleen Edmond, Best Buy Chief Ethics Officer
    • Your customers, competitors and employers are watching – make your message powerful.
    • Next time we’ll talk about Social Networking Part II. “Building your brand online ”
  • 11. About the Author: Diane Rines
    • Founder of Pros Communities ~
    • Phoenix Professionals, Sales Phoenix,
    • Power of Positive, and Career Pros
    • As Software Developer and Technical Lead, conducted campus and on-site interviews
    • Active in social networking and have managed several popular LinkedIn groups with technical, financial, educational and business members
    • Coordinated workshops, banquets, and community outreach events and volunteers.
    • Public speaker at workshops, college fairs, and campus events.
  • 12. Like what you see? Share content with others! Join our Pros Preferred Network for multi-media and multi-platform exposure for your business! Join the Career Pros Network to post and view videos and blog articles on job search, personal branding and entrepreneurship! Want to advertise in our next Community Viewletter?