Social Networking Part II. "Building your Brand"


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Social Networking Part II. "Building your Brand" Class Excerpts and Viewletter for the Pros Communities,
By Diane Rines, 877-735-6288
DBA Wise Career Move LLC, All Rights Reserved

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Social Networking Part II. "Building your Brand"

  1. 1. Social Networking Part II Build Your Personal Brand Developed by Diane Rines, Founder Pros Communities © 2010 DBA Wise Career Move LLC, Toll-free 877-735-6288, All Rights Reserved
  2. 2. Pros Communities Viewletter sponsored by:
  3. 3. How important is branding? A brand makes an indelible impression by:  Communicating identity  Directly addressing a given audience  Setting the tone for market acceptance  Building credibility
  4. 4. Build your personal brand  Define your purpose or objective  Define your audience market niche  Do research on companies and people  Define and COMMUNICATE identity with a CLEAR, CONFIDENT, CONCISE, and CREDIBLE message.  What matters is what your audience needs!
  5. 5. How important is branding? Branding is the guide that sparks discussions, causes you to focus on customer value and gives you the license to promote your offering!
  6. 6. Who’s talking to who? Who's talking to who and why should we be concerned?
  7. 7. Capitalize on Opportunities "Listen for opportunities to add value to conversations" advises Doug Chavez. Manager of Digital Marketing at Del Monte.  Consider multiple platforms and communities  Identify your customers  Qualitative and Quantitative metrics  Respect other’s opinions  Target specific channels
  8. 8. How do we get the message out?  Use social media with live networking  Meet new connections  Connect people with like interests  Keep track of contacts
  9. 9. “People don’t care about what you know until they know how much you care [about them]”. Zig Ziglar teaches us to first understand then be understood. Be prepared to add value!
  10. 10. Conclusion Chris Brogan author of the 2009 best-selling book, Trust Agents advocates "Use the Web to Build Influence, Improve Reputation, and Earn Trust".
  11. 11. Like what you see? Share content with others! Join our Pros Preferred Network for multi-media and multi- platform exposure for your business! Join the Career Pros Network to post and view videos and blog articles on job search, personal branding and entrepreneurship! Want to advertise in our next Community Viewletter?
  12. 12. About the Author: Diane Rines  Founder of Pros Communities ~ Phoenix Professionals, Sales Phoenix, Power of Positive, and Career Pros  As Software Developer and Technical Lead, conducted campus and on-site interviews  Active in social networking and have managed several popular LinkedIn groups with technical, financial, educational and business members  Coordinated workshops, banquets, and community outreach events and volunteers.  Public speaker at workshops, college fairs, and campus events.