Upside Down AnalyticsGreg MatthewsMarch 7, 2013    Contents are proprietary and confidential.1                            ...
A standard approach to analytics    Contents are proprietary and confidential.2                                           ...
A standard approach to analytics                                                 keywords                                 ...
A standard approach to analytics                                                                            All           ...
B2C? Sure!    B2B? Yes, but …    Contents are proprietary and confidential.5                                              ...
Audience-based analytics    Contents are proprietary and confidential.6                                                #So...
Audience-based analytics    Contents are proprietary and confidential.7                                                #So...
Audience-based analytics                                                                            All                   ...
Audience-based analytics                                                                            All                   ...
Building Trades       •  Industry ecosystems are          organized around local          markets       •  Developing a   ...
Hospital System CIOs     Contents are proprietary and confidential.11                                                #Soci...
Most-Discussed Topics     eHealth dominates; mHealth much lower than in overall #HIT convos                               ...
MDigitalLife – So What?13   Contents are proprietary and confidential.   #SocialCommerce | @chimoose
The Healthcare Delivery System             Healthcare company                                                 Patient14   ...
The Healthcare Delivery System             Healthcare company                                       Physician   Patient15 ...
AVA4H Data Sets                 2.3M                 132,108                464,272             218,934                   ...
17   #SocialCommerce | @chimoose
What we Learned18   Contents are proprietary and confidential.   #SocialCommerce | @chimoose
At the highest level …                                                  Health Education                                  ...
Strongest Focus Areas                                                               Healthcare Conversation Topics        ...
Where education makes a difference21                #SocialCommerce | @chimoose
A new #1                                        Vaccine-Preventable Diseases22              #SocialCommerce | @chimoose
Doctors armed for combat     Contents are proprietary and confidential.23                                                #...
search.MDigitalLife.com     Contents are proprietary and confidential.24                                                #S...
#SocialCommerce | @chimoose
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Upside Down Analytics

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A new look at audience (rather than keyword) focused analytics. Presented by Greg Matthews at W2O Group's Social Commerce Summit on March 7, 2013 in Austin, Texas.

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Upside Down Analytics

  1. 1. Upside Down AnalyticsGreg MatthewsMarch 7, 2013 Contents are proprietary and confidential.1 #SocialCommerce | @chimoose
  2. 2. A standard approach to analytics Contents are proprietary and confidential.2 #SocialCommerce | @chimoose
  3. 3. A standard approach to analytics keywords key wor ds Contents are proprietary and confidential.3 #SocialCommerce | @chimoose
  4. 4. A standard approach to analytics All conversations keywords key wor ds Contents are proprietary and confidential.4 #SocialCommerce | @chimoose
  5. 5. B2C? Sure! B2B? Yes, but … Contents are proprietary and confidential.5 #SocialCommerce | @chimoose
  6. 6. Audience-based analytics Contents are proprietary and confidential.6 #SocialCommerce | @chimoose
  7. 7. Audience-based analytics Contents are proprietary and confidential.7 #SocialCommerce | @chimoose
  8. 8. Audience-based analytics All conversations Contents are proprietary and confidential.8 #SocialCommerce | @chimoose
  9. 9. Audience-based analytics All conversations keywords Contents are proprietary and confidential.9 #SocialCommerce | @chimoose
  10. 10. Building Trades •  Industry ecosystems are organized around local markets •  Developing a comprehensive social landscape catalogue for core markets can be key source of consumer intelligence Atlanta – Industry Categories by Social Channel •  A targeted listening approach will allow [client] to identify specific customer/stakeholder needs and deliver relevant solutions by market Contents are proprietary and confidential10 #SocialCommerce | @chimoose 10
  11. 11. Hospital System CIOs Contents are proprietary and confidential.11 #SocialCommerce | @chimoose
  12. 12. Most-Discussed Topics eHealth dominates; mHealth much lower than in overall #HIT convos Conversation Topics EHR 390 Accountable Care 183 Ehealth 148 Big Data 116 Meaningful Use 110 Healthcare Cloud 69 Mobile Health 53 CPOE 46 HIE 45 Telehealth 30 Interoperability 29 Medical Apps 22 Insurance Exchange 13 Medical Home 11 Clinical Decision Support 6 Hosptial IT 3 Personal Health Records 2 National Coordinator 2 Mobile Monitoring 2 E Prescription 2 Health Information Management 1 Continuity of Care 1 0 50 100 150 200 250 300 350 400 450 Tweets collected between 3/1/12 and 3/1/1312 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  13. 13. MDigitalLife – So What?13 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  14. 14. The Healthcare Delivery System Healthcare company Patient14 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  15. 15. The Healthcare Delivery System Healthcare company Physician Patient15 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  16. 16. AVA4H Data Sets 2.3M 132,108 464,272 218,934 36,300* 71,606*Journalist-written articles 16 #SocialCommerce | @chimoose
  17. 17. 17 #SocialCommerce | @chimoose
  18. 18. What we Learned18 Contents are proprietary and confidential. #SocialCommerce | @chimoose
  19. 19. At the highest level … Health Education Business of Health Politics of Health Contents are proprietary and confidential.19 #SocialCommerce | @chimoose
  20. 20. Strongest Focus Areas Healthcare Conversation Topics 100% 90% 23% 15% Percentage of Healthcare Conversation 80% 47% 5% 70% 10% 15% 60% Treatment 50% 6% 22% Research 40% Prevention 27% 11% Policy 30% 64% Business 20% 14% 33% 10% 6% 0% Doctors 2% Media Congress20 #SocialCommerce | @chimoose
  21. 21. Where education makes a difference21 #SocialCommerce | @chimoose
  22. 22. A new #1 Vaccine-Preventable Diseases22 #SocialCommerce | @chimoose
  23. 23. Doctors armed for combat Contents are proprietary and confidential.23 #SocialCommerce | @chimoose
  24. 24. search.MDigitalLife.com Contents are proprietary and confidential.24 #SocialCommerce | @chimoose
  25. 25. #SocialCommerce | @chimoose
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