Twitter Chat Best Practices

Twitter Chat Best PracticesNovember 2011Contents are proprietary and confidential.

Twitter Chat PhilosophyContents are proprietary and confidential.

Twitter ChatDefinition• An online discussion which uses Twitter as a singular source of discussion• Anyone with a Twitter account can participate• Chats are completely open to the public to chime in or listen• Hashtags (the symbol “#” followed but a designated word/words) are used to show a continuous flow of chat• Applications such as TweetChat.com and TweetDeck allow you to search for the hashtag to view streamContents are proprietary and confidential.

Twitter ChatBest Practices• Creating and populating the same hashtag for regularly scheduled chats over time is the best way to continue the conversation• Oftentimes, having a moderator helps create a smooth running chat• Using the initial “Q” for questions (usually predetermines) and “A” for answers helps keep the chat running smoothly • For more than one question, use “Q1” “Q2” and “A1” “A2” to coordinate questions with answersContents are proprietary and confidential.

Integrated InvitationsContents are proprietary and confidential.

Event BriteA centralized source of information• A free service that enables us to create an e-vite for each Twitter chat and distribute electronically to a targeted list• Integration with social media platforms allows attendees to share information easily with friends and followers • Facebook • Twitter • Linkedin• Metrics in the backend allow tracking of RSVPs and waitlistsContents are proprietary and confidential.

Clearly states time & date of chatSocial media Calendarintegration featureallows for allowseach social attendeesmedia to easilysharing. add toGreat Outlook orfeature to Googleincrease CalendarsparticipationProvidesadditionalinformation onthe chat and theorganizationwho isproviding/overseeing the chat.Clearly stateshashtag Contents are proprietary and confidential.

Facebook Event Invites• Event invites created within Facebook Clearly states time & pages allow date of chat attendees to set up reminders and invite their fellow Facebook friends Prominently displayed URL allows• Open wall allows attendees to view more information attendees to interact prior to Twitter party Shows who has been invited and to build excitement who is attending Contents are proprietary and confidential.

Website/Blog Placement• Eventbrite creates a URL which may then be shared across different website and blog platforms• After the Twitter Chat, it is helpful to post a transcript or recap of the Twitter chat for participants to review and share with their readers• This also provides an additional piece of shareable media for participants Contents are proprietary and confidential.

HashtagsContents are proprietary and confidential.

The Importance of Hashtags• Using the same hashtag for a regularly scheduled chat allows the conversation to continue even during the “off hours” of the chat• Hashtags allow the creators of the chat to collect the tweets from the chat for archiving• Next slide contains a list of regularly scheduled healthcare related Twitter chats and their hashtags Contents are proprietary and confidential.

The Importance of HashtagsA List of Healthcare Related Twitter Chats Contents are proprietary and confidential.

Thank youQ&AContents are proprietary and confidential.

Additional Resources to Consider• http://mnama.blogspot.com/2011/11/five-steps-to- successful-twitter-chat.html• http://socialfresh.com/twitter-chat-how-to/• http://www.eventcoup.com/top-10-twitter-chats-for- event-planners Contents are proprietary and confidential.

Contents are proprietary and confidential.

Twitter Chat Best Practices

by W2O Group on Jan 19, 2012

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