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Social Media Update


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What’s happening in social media? The trends and insights are found here. Twitter and Facebook updates, including Twitter Analytics, Instagram video and Facebook hashtags. To learn more, please visit …

What’s happening in social media? The trends and insights are found here. Twitter and Facebook updates, including Twitter Analytics, Instagram video and Facebook hashtags. To learn more, please visit

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  • 1. Trends and Insights What’s Happening in Social Media June 28, 2013
  • 2. Twitter Updates Android and iOS Apps • Twitter has made improvements to their apps, primarily to the photo uploading and account switching processes. • Users uploading photos now see their photo in actual size. • Images from the camera roll appear below the compose window, so users can quickly choose images. • Avatars and usernames also appear in the compose window, allowing users to switch accounts simply by touching the avatar. • To enhance privacy, users can now remove their location from a tweet when composing. • Additional update for Android: updated notification system Link: 9/twitter-update-ios-android/ Contents are proprietary and confidential.
  • 3. Twitter Revamps TweetDeck • This is TweetDeck’s most significant visual and interface update in years. • Big Changes: – The deck is now white, similar to competitors – The menu moved to a narrow/expandable bar on the left-hand side – Icons are used to identify columns and additional options, with [icon] growth dependent on tracked accounts and added columns • Adding new columns is easier than ever, with a “+” button in the menu bar – Columns created using 9 different tweet facets, including mentions, lists and activity. Link: 05/tweetdeck-makeover/ Contents are proprietary and confidential.
  • 4. New look for Threaded Conversations on Twitter • Twitter is testing a new look for site conversation, making message and reply threads more visible to users in the conversation timeline • Content will appear directly in-stream, without having to click on the tweet that is in conversation • There has been no official response from Twitter regarding the change and it appears they are rolling it out slowly Link: /03/twitter-replies-view/ Contents are proprietary and confidential.
  • 5. Turn Facebook Profile Pictures and Logos into Emoticons • Facebook came out with a new trick on Facebook Chat that allows users to turn profile pictures and brand logos into tiny emoticons. • This new trick is only properly viewable via computer, not mobile. • Making mentions: – Go to the Facebook page of the person or brand you want to mention – Copy the personalized portion of the URL – Paste the personalized portion of the URL in a chat, surrounded by double brackets (ex. [[HERSHEYS]] – Emoticon will appear after pressing enter Link: 7/facebook-chat-emoticons/#_ Contents are proprietary and confidential.
  • 6. Facebook Get’s Hashtag Support, Not Open to Adverting…Yet • Facebook introduced hashtags to their site to aid users in surfacing conversation • Slowly roll out to users over time, not open to advertising (at least not at this time) • Facebook wants to make it easier for users to find content that already exists on the site – Hashtags will be clickable and searchable • Hashtags from other services, including Instagram, will be searchable • Searchable within users’ networks, not public like Twitter • Ability to compose hashtags directly from a hashtag feed • Adding hashtags to Facebook will allow adding real-time content to specific search streams much easier than ever before • Might ultimately increase Facebook’s Graph Search – provide a clearer expression of interest as opposed to “likes. Link: 2/facebook-hashtag-support/ 2/facebook-hashtag-advertising Contents are proprietary and confidential.
  • 7. Twitter Opens Up Analytics Tools to Public • Twitter recently released various analytics tools for public use, giving users access to more in-depth data – Brand and People who follow them – Performance of tweets • Users log in to Twitter Ads using the Twitter handle and password to access the features • Option to view analytics for your timeline activity at the top of the page • Dashboard displays a personal graph per user, depending on number of mentions, follows and unfollows in the past month – Recent tweets, favored tweets, retweets, replies • Users can review data on followers including their interests, gender and location. Link: opens-up-its-analytics-platform-lets-everyone- review-the-performance-of-their-tweets-for-free/ Contents are proprietary and confidential.
  • 8. Facebook Unveils Video for Instagram • Facebook unveiled Video for Instagram, bringing 13 brand new filters to the app that are designed for videos ONLY – Available immediately for iOS and Android • The application will look exactly like Instagram does now, but with both a camera and a video icon • Videos can last anywhere from 1 second to 15 seconds maximum • Users can record, edit and delete frames • Users can choose which frame they want to use as the cover photo of their video (for the Instagram feed) • The video does not loop, it only plays once, similar to YouTube • Instagram will be using a video stabilization technology called ‘Cinema’ to enhance videos Link: video/ Contents are proprietary and confidential.