Contents are proprietary and confidential.
1
Radiologists & Social Media – a “Scan”
Greg Matthews
September 2013
They’re here…
Evolving Healthcare Communications
Environment
35% of patients are
considered “Online
Diagnosers”1
1 Health Online 2013. P...
SOURCE: Pew Internet: Social Networking (2013)
All Age Groups Are Using Social Media
72%
89%
78%
60%
43%
0%
10%
20%
30%
40...
Personal or Professional? Yes.
5
Personal or Professional? Yes.
6
Personal or Professional? Yes.
7
Personal or Professional? Yes.
8
Personal or Professional? Yes.
9
Personal or Professional? Yes.
10
Personal or Professional? Yes.
11
The	
  “Big	
  Four”	
  
-  1 billion users (600M mobile users)
-  Average user spends 20 mins/visit
-  More than 97 langu...
• Quick and easy
connections with
customers/peers
• Fastest way to move
information on the
web
•  MDigitalLife is tracking...
Blog: Thought Leadership
14
Blog: Thought Leadership
15
Physicians and Twitter
Doctors’ #1 online communication vehicle
Contents are proprietary and confidential.
Physician Profiles
contain a
URL in their
bio
80%
identify
themselves
clearly as
such in their
twitter bio
78%
32%
link to...
How are MDs using their accounts?
6.90%
1.90%
31.90%
37.70%
Bio URL Distribution
Business Medical Resource Personal Blog/W...
MDs Most likely to be followed by peers*
53%
40%
34%
27%
25%
Personal Blog/Website
Business/ Organization
All_Doctors
No B...
How connected are online physicians?
of all MDs are followed
by at least 20 MDs
34
%
Pediatrics
Emergency
Medicine
Family
...
Radiologists on Twitter
Contents are proprietary and confidential.
21
Contents are proprietary and confidential.
Radiologists
in California
22
Radiologists Gender Distribution
Contents are proprietary and confidential.
76% 24% 86% 14%
23
Tweet Volume: Gender
Contents are proprietary and confidential.
1.3x Day 16%1x Day
24
How Many People Follow Radiologists?
25 Contents are proprietary and confidential.
11%
17%
15%
20%
13%
14%
6%
4%
0%
5%
10%...
26 Contents are proprietary and confidential.
Tweets per day over Past Year
20% Tweet
>once/day
47%
7%
15%
12%
4% 4%
0%
5%...
27 Contents are proprietary and confidential.
Tweets per day over Past Year
20% Tweet
>once/day
47%
7%
15%
12%
4% 4%
0%
5%...
What do radiologists link to?
• nytimes.com
• auntminnie.com
• 1-800-oncologist.com
• instagram.com
• youtube.com
• medgad...
The blogs radiologists link to
• subatomicdoc.tumblr.com
• radsdocdancer.blogspot.com
• cbseram.wordpress.com
• hcldr.word...
Top Hashtags used by Radiologists
leadershipmedtech
lcsm
research
success
HCLDR
primarycare
EHR
ACE13
digitalhealth
prsafe...
Radiologists and Social Media - a "Scan"
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Radiologists and Social Media - a "Scan"

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New analysis presented at the annual meeting of the California Radiological Society on September 22, 2013 (#CalRad13).

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Radiologists and Social Media - a "Scan"

  1. 1. Contents are proprietary and confidential. 1 Radiologists & Social Media – a “Scan” Greg Matthews September 2013
  2. 2. They’re here…
  3. 3. Evolving Healthcare Communications Environment 35% of patients are considered “Online Diagnosers”1 1 Health Online 2013. Pew Internet and American Life Project. January 15, 2013 2 Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research, Vol 14 No 5. September 24, 2012 46% of physicians contribute medical information through social media weekly2 3
  4. 4. SOURCE: Pew Internet: Social Networking (2013) All Age Groups Are Using Social Media 72% 89% 78% 60% 43% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Feb-05 Aug-06 May-08 Apr-09 May-10 Aug-11 Feb-12 Aug-12 Dec-12 May-13 Social Networking Site Use by Age Group, 2005-2013 % of internet users in each age group who use social networking sites All internet users 18-29 30-49 50-64 65+ 4
  5. 5. Personal or Professional? Yes. 5
  6. 6. Personal or Professional? Yes. 6
  7. 7. Personal or Professional? Yes. 7
  8. 8. Personal or Professional? Yes. 8
  9. 9. Personal or Professional? Yes. 9
  10. 10. Personal or Professional? Yes. 10
  11. 11. Personal or Professional? Yes. 11
  12. 12. The  “Big  Four”   -  1 billion users (600M mobile users) -  Average user spends 20 mins/visit -  More than 97 languages -  >75% of users outside USA -  Similar social networks: w  Orkut (India/Brazil – 52M users) w  Bebo (United Kingdom) w  Google+ (United States) -  800M unique visits/mo -  2nd most popular search engine -  4 billion+ videos viewed/day -  YouTube is localized in 53 countries across 61 languages -  700 tweets/min contain YouTube links -  Similar video sharing networks w  Vimeo (United States) w  Dailymotion (France – 110M uniques/mo) w  Viddy (United States) -  +200 million active users/mo -  60% access via mobile -  36% tweet at least once/day -  750 tweets/second -  +50% active users follow companies, brands or products -  Similar microblog platform: w  Weibo (China – 400M users) -  200M+ members in more than 200 countries -  60% of members live outside the U.S. -  Generates more B2B leads than Facebook -  Similar professional networking sites w  Biznik (United States) w  XING (Germany – 11.7M users) w  Ryze Networking (United States) 12
  13. 13. • Quick and easy connections with customers/peers • Fastest way to move information on the web •  MDigitalLife is tracking over 10,000 US physicians using twitter 13 Micro-blogging (Twitter) 13
  14. 14. Blog: Thought Leadership 14
  15. 15. Blog: Thought Leadership 15
  16. 16. Physicians and Twitter Doctors’ #1 online communication vehicle Contents are proprietary and confidential.
  17. 17. Physician Profiles contain a URL in their bio 80% identify themselves clearly as such in their twitter bio 78% 32% link to a personal blog or website 17 Contents are proprietary and confidential.
  18. 18. How are MDs using their accounts? 6.90% 1.90% 31.90% 37.70% Bio URL Distribution Business Medical Resource Personal Blog/Website Practice of all Plastic Surgery URLs are links to their practice 93% 18 Contents are proprietary and confidential.
  19. 19. MDs Most likely to be followed by peers* 53% 40% 34% 27% 25% Personal Blog/Website Business/ Organization All_Doctors No Bio URL practice 19 Contents are proprietary and confidential. *Percentages measure MDs followed by at least 20 others in the data set
  20. 20. How connected are online physicians? of all MDs are followed by at least 20 MDs 34 % Pediatrics Emergency Medicine Family Medicine Specialties who are followed by other MDs 20 Contents are proprietary and confidential.
  21. 21. Radiologists on Twitter Contents are proprietary and confidential. 21
  22. 22. Contents are proprietary and confidential. Radiologists in California 22
  23. 23. Radiologists Gender Distribution Contents are proprietary and confidential. 76% 24% 86% 14% 23
  24. 24. Tweet Volume: Gender Contents are proprietary and confidential. 1.3x Day 16%1x Day 24
  25. 25. How Many People Follow Radiologists? 25 Contents are proprietary and confidential. 11% 17% 15% 20% 13% 14% 6% 4% 0% 5% 10% 15% 20% 25% <10 10 to 20 21 to 50 51 to 150 151 to 300 301 to 700 701 to 2000 >2000 57% have>50 followers
  26. 26. 26 Contents are proprietary and confidential. Tweets per day over Past Year 20% Tweet >once/day 47% 7% 15% 12% 4% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% <.25 .26 to .5 .5 to 1 1.1 to 3 3.1 to 7 >7
  27. 27. 27 Contents are proprietary and confidential. Tweets per day over Past Year 20% Tweet >once/day 47% 7% 15% 12% 4% 4% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% <.25 .26 to .5 .5 to 1 1.1 to 3 3.1 to 7 >7 & have 8x more followers
  28. 28. What do radiologists link to? • nytimes.com • auntminnie.com • 1-800-oncologist.com • instagram.com • youtube.com • medgadget.com • forbes.com • wsj.com • healthcareitnews.com • blogspot.com • huffingtonpost.com • kevinmd.com • tumblr.com • facebook.com • acr.org • ajnr.org • nih.gov • wordpress.com • cnn.com • washingtonpost.com 28
  29. 29. The blogs radiologists link to • subatomicdoc.tumblr.com • radsdocdancer.blogspot.com • cbseram.wordpress.com • hcldr.wordpress.com • logodays.wordpress.com • acrselect.wordpress.com • geekdoctor.blogspot.com • radiologysigns.tumblr.com • runningahospital.blogspot.com • drirwinbest.wordpress.com 29
  30. 30. Top Hashtags used by Radiologists leadershipmedtech lcsm research success HCLDR primarycare EHR ACE13 digitalhealth prsafety hospital pcsm ACRbulletim twitter imaging3 brain allergies abcDrBChat cancer TEDMED lungcancer bigdata SIIM13 Socialmedia FF quote BestinKlas RSNA12 MGH grief egypt AUR13 HIMSS13 breastcancer doctors radres IBC2012 F4S PQI d4pc btsm physicians innovation HITsm decisionsupport endcancer ASNR13 value Obamacare bcsm health radiologists imaging quality RSNA2012 JACR mammography debate2012 Boston POOL13 ARM13 breastcancer HCSM meded asthma mHealth hpm Healthcare AMCLC2013 radiology 30 Contents are proprietary and confidential. hcldrmicrosoft ACA genomics tea HealthIT JACR
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