1. Introducing Qualcomm Life and 2net
SolutionsSituation/Challenges
• For the last decade, Qualcomm Wireless
Health had been evangelizing about the
benefits of mobile technology in the
healthcare space without a commercialized
product
• Qualcomm Wireless Health was ready to
announce B2B collaboration opportunities
with the launch of its 2net Platform and Hub
and the Qualcomm Life Fund, a $100 million
investment fund, at 2011’s mHealth Summit
• Even though its universal 2net Platform was
first-of-its-kind technology, Qualcomm’s
brand was not widely known in the health
care industry
• The ask: Rename, brand, develop collateral
and generate leads for the newly formed
subsidiary and its technology platform in a
nascent and complex industry with short
lead time
• Developed a Robust Company/Product Brand and
Brand Architecture, which were carried through in
many pieces of collateral:
A mobile-enabled website
Launch video
Promotional sizzle video
Qualcomm Life and 2net Platform brochures (2)
2net Platform and 2net Hub spec sheets (2)
2net quick start guide
2net whitepaper
Infographic of 2net Ecosystem
Print campaign
Tradeshow booth graphics
Email blast
• Conducted embargoed briefings with key mobile
health influencers to preview offering before launch
• Developed and distributed Online Content through
@QualcommLife social media platforms
• Hosted Media Reception for onsite influencers to get
introduced to 2net in intimate setting

2. 2net Tools to Tell the Story
QualcommLife.com Provides an Interactive Experience
7 Partner Case Studies
QualcommLife.com &
m.QualcommLife.com
3-min Video Overview
4-page
Brochure
Press Release Distributed

3. Continuing the Conversation Online
10,501 Followers
16,167 Followers
55,127 Followers
2,460 Followers
Content Source Breakdown
428 Views;
5 Likes
• There were a total of 2,093 mentions of “Qualcomm” and “health” in the week following launch
• Garnered over 1,428 Twitter mentions and 400+ views of the launch video on YouTube

4. Generating Visibility and Leads for 2net
Results
• Attracted over 5K visitors/month
who spend an average of 5+
minutes per visit to website;
average page views per visit is 6+;
the bounce rate is <30%
• Resulted in 86 original articles and
840,100+ impressions
• 10 third-party releases distributed
resulting in 11 original articles and
600,000+ impressions
• The website has generated 275+
sales leads via its “Request
Information” form, ranging from
Fortune 100 companies to
innovative start-up medical
device companies
“Why the Qualcomm Life 2net launch matters” -
MobiHealthNews