Working At The UnAgency:
This Ain’t Your Grandparents’ PR Firm
Jim Weiss
W2O Group, CEO/Chairman
November 5, 2013

1 Conte...
2 Contents are proprietary and confidential.
The Media Landscape has Completely Changed
Media refers to all
content

News flow has 5 drivers

The majority of content w...
Our Mission & How We Innovate

5 Contents are proprietary and confidential.
Our Firms’ Key Drivers
1

2

Industry Specialization

•
•
•
•

Healthcare
Technology
Consumer

Senior Talent

In-house For...
Opportunity is Knocking

7 Contents are proprietary and confidential.
Here’s What We Want in You . . .
1. Write Well, Type Fast (Some Stuff Never Changes)
2. People That Don’t Have to Be Here
...
Center for Social Commerce

10 Contents are proprietary and confidential.
Jim Weiss- San Jose State 11-05-2013 Presentation
Jim Weiss- San Jose State 11-05-2013 Presentation
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Jim Weiss- San Jose State 11-05-2013 Presentation

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W2O Group CEO/Chairman Jim Weiss presents "Working at the UnAgency: This Ain't Your Grandparents' PR Firm" to PR/Marketing/Advertising majors at San Jose State on November 5, 2013.

Published in: Business, News & Politics
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  • Healthcare - 2/ 65Technology – 31/75Consumer:Entertainment: Ranked 12 of 30 nationallyBeauty & Fashion: 25 total -unrankedLeisure: 28 total -unrankedTravel: 38 total -unranked
  • Jim Weiss- San Jose State 11-05-2013 Presentation

    1. 1. Working At The UnAgency: This Ain’t Your Grandparents’ PR Firm Jim Weiss W2O Group, CEO/Chairman November 5, 2013 1 Contents are proprietary and confidential.
    2. 2. 2 Contents are proprietary and confidential.
    3. 3. The Media Landscape has Completely Changed Media refers to all content News flow has 5 drivers The majority of content we consume is not via a media outlet. It is through our friends and networks Blogs, Twitter, Facebook wall, mainstream media, video Media plans are becoming obsolete If “media” is redefined, how could media plans stay the same? Multiple Channel Content Consumption Our information needs change as our journey evolves leading to different content, places and devices Visual Trumps Copy 65% of people believe they are visual learners Content must be Fluid Content is now part of the rhythm of life. 1, 9, 90 Contents are proprietary and confidential.
    4. 4. Our Mission & How We Innovate 5 Contents are proprietary and confidential.
    5. 5. Our Firms’ Key Drivers 1 2 Industry Specialization • • • • Healthcare Technology Consumer Senior Talent In-house Fortune 500 Large agency dept heads Industry thought leaders PhD’s and MBA’s - 3 Research + Analytics Contents are proprietary and confidential. 4 Digital + Social Media
    6. 6. Opportunity is Knocking 7 Contents are proprietary and confidential.
    7. 7. Here’s What We Want in You . . . 1. Write Well, Type Fast (Some Stuff Never Changes) 2. People That Don’t Have to Be Here 3. Playing to Win vs. Playing Not to Lose 4. Computer & Social Skills/Positive Personal Online Brand 5. Real-World Experience Preferably Entrepreneurial 6. Passion Plus Self-Awareness 7. Ability To Pivot & Fast 8. Analytics, Design, Digital, Mobile, Web Savvy & Capable 9. Ready to Step on Some Toes, Tick Some People Off 10. Service Oriented, Ready & Open to Learn 9 Contents are proprietary and confidential.
    8. 8. Center for Social Commerce 10 Contents are proprietary and confidential.

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