Blogging 101 (by W2O Group & SBA)
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Blogging 101 (by W2O Group & SBA)

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This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the ...

This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to blogging for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Caron Beesley | @caronbeesley, an SBA blogger and Simon Salt | @incslinger, a small business blogger/digital strategist, were the panelists.

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Blogging 101 (by W2O Group & SBA) Blogging 101 (by W2O Group & SBA) Presentation Transcript

  • #SBASocialBlogging 101: Helping You Get StartedMay 2013
  • #SBASocial• Aaron Strout, Managing Director, W2O Group• Co-author of Location-Based Marketing for Dummies• Blog: http://blog.wcgworld.com• Twitter: @aaronstroutToday’s Speakers• Simon Salt, Digital Marketing Strategist/Small Business Blogger• Author of Social Location Marketing• Blog: http://www.theincslingers.com/blog/• Twitter: @incslinger• Caron Beesley, Blogger, SBA.gov Community• Small business owner, writer & marketing communications consultant.• Blog: http://www.sba.gov/community/blog_contributors/1631• Twitter: @caronbeesley
  • #SBASocial• We ARE recording this webinar. You willreceive an e-mail with a link to the webinarin the next 48 hours.• Feel free to ask questions via the“Questions” module in the GoTo panel onthe right of your screen.• If you want to follow along on the back-channel via Twitter, the hashtag is#SBASocial.HousekeepingSpecial thank you to Justin Levy of Citrix for providing today’s GoTo Webinar platform – gotomeeting.com View slide
  • #SBASocialblog /blôg/NounShort for web log: a type of website that is changedregularly to give the latest news. The page usuallycontains a person or business’s opinions, insightsor experiences. Many blogs allow for other peopleto comment on the posts on the site. View slide
  • #SBASocialThe Basics5
  • #SBASocialTop (Free) Blogging Platforms6
  • #SBASocialTop (Free) Commenting Platforms7
  • #SBASocialUS Blogging Stats For 201242,000,000 Blogs in the US329 Million People View A Blog Monthly25 Billion Pages Viewed Monthly500,000 Daily New Posts400,000 Daily Comments8 Source: http://blogging.org/blog/blogging-stats-2012-infographic/
  • #SBASocialBusinesses Blogging StatsThere are anestimated 31Million bloggersin the US as ofJuly 201260% ofBusinesseshave a BusinessBlog35% Blog AtLeast Once AMonth65% Haven’tBlogged OnceIn The Past Year9 Source: http://blogging.org/blog/blogging-stats-2012-infographic/
  • #SBASocialValue of Business Blogs• Good for search engine optimization (SEO)• Way to demonstrate thought leadership• Lead generator• Opportunity to showcase employees, partners andclients• Smart way to involve key stake holders in conversations• Flexible way to present content on your website10
  • #SBASocialWhile sharing is important,the real control rests with the 1 percentThe 1-9-90 Principle ofSocial MediaSource: Jake McKee; Manhattan Research, Cybercitizen Health® v2.0-9.0
  • #SBASocialBest Practices12
  • #SBASocial• The key to effective blogging: write. And then write some more.• Find an Editor: Nearly all writing benefits from an extra pair of eyes. Find agood editor – or let us help – to spot leaps in logic and typos.• Read/Research as Much as Possible: Blogs are a vehicle for both originalperspective and commentary. Understanding what others are saying can helprefine the arguments you wish to make.• Prepare for a long-term commitment: Blogs are designed for continual updating;Do you have something to say today? Tomorrow? A year from nowRoad Rules
  • #SBASocialWhat to blog about• Have a goal and keep it in mind- Thought leadership- Information sharing- Improved SEO• Get ideas from others- From customers, other bloggers, your industry- Use comments feature/social media for ideas and input- Tie in marketing campaigns / topical events• Write within your means• Showcase people- Introduce your staff, what do they bring to the table- Interview an industry expert
  • #SBASocialWhat to blog about (cont.)• Be helpful – offer tips, “how-to” content- Become the go-to resource in your area of expertise• Share the load – invite guest bloggers• For more ideas, read:• http://www.sba.gov/community/blogs/never-run-out-blog-topic-ideas-here-are-36
  • #SBASocialWriting your blog – write for your reader• Improve your hit rate with headlines that resonate withthe reader but also with the search engine (“Top 10ways to…”, “5 Tips…”, “How-to…” work well)• Avoid musings – in the headline, in the intro, get straightto the point• Start with a question - what is it you want to answer foryour readers?• End with a question• Be conversational – connect with the reader• Link, link, link - you can’t convey everything in one article- Link to bulleted list of “Related Articles” and “AdditionalResources” at end of post
  • #SBASocialWriting your blog post – formatting is yourfriend
  • #SBASocialBring Your Blog to Life with Images18
  • #SBASocialRespect Copyright19Never use images/content/etc found on the webunless you have permission or the site statespermission and under what conditions– Look for the Creative Commons copyright licensesymbols which make it easy to know how to sharecontent legally
  • #SBASocialBlog Titles – The Good, the OK, the ?!• Write yourheadline last• Be descriptive• Be concise• How do yousearch?• Use tips, how to’sand questions• Don’t makestatements
  • #SBASocialManaging your Time• Maintain an editorial calendar• Keep blogs to 500-700 words
  • #SBASocialSharing Your Content• Plugins for sharing across Social Networks – supportedon all platforms• Use Social Networks individually – craft differentmessages for each platform. E.g. Twitter, Facebook,Linkedin, G+• Build a network of co-authors you can share links with• Build a presence on other blogs that post content thatsupports yours, leave a comment with a link to your post22
  • #SBASocialCase Study23• River Pools and Spas – Owner, Marcus Sheridan, started in 2008 by answeringcustomers questions via blog posts• Today, his company gets more traffic than any other pool company in the worldSource: http://www.copyblogger.com/brick-and-mortar-content-marketing/
  • #SBASocialRound Table Discussion24
  • #SBASocialSmall Business Blogs• SBA’s Bloghttp://www.sba.gov/community/blogs• Jim Connolly’s Marketing Blog – Marketing tips and ideas tohelp you grow your business – http://jimsmarketingblog.com• Escape from Cubicle Nation – advice for small/startup bizhttp://www.escapefromcubiclenation.com/pamela-slims-blog• CopyBlogger – All things content marketing for small biz –• http://www.copyblogger.com/blog/• Duct Tape Marketing –http://www.ducttapemarketing.com/blog/• WCG’s Blog (a W2O Group Company) –http://blog.wcgworld.com
  • #SBASocialQuestions?26
  • #SBASocialTHANK YOU!• Aaron Strout, Managing Director, W2O Group• Co-author of Location-Based Marketing for Dummies• Blog: http://blog.wcgworld.com• Twitter: @aaronstrout• Simon Salt, Digital Marketing Strategist/Small Business Blogger• Author of Social Location Marketing• Blog: http://www.theincslingers.com/blog/• Twitter: @incslinger• Caron Beesley, Blogger, SBA.gov Community• Small business owner, writer & marketing communications consultant.• Blog: http://www.sba.gov/community/blog_contributors/1631• Twitter: @caronbeesley