#HCMktg | @chimoose
Contents are proprietary and confidential.
1
Analytics Content Community
A new continuum of care
Greg ...
#HCMktg | @chimoose
Contents are proprietary and confidential.
2
Connection promotes health, and twitter proves the model
...
#HCMktg | @chimoose
The backdrop
3 Contents are proprietary and confidential.
#HCMktg | @chimoose
Evolving Healthcare Communications
Environment
35% of patients are
considered “Online
Diagnosers”1
Con...
#HCMktg | @chimoose
Evolving Healthcare Communications
Environment
35% of patients are
considered “Online
Diagnosers”1
Con...
#HCMktg | @chimoose
Evolving Healthcare Communications
Environment
Contents are proprietary and confidential.
1 72% of Onl...
#HCMktg | @chimoose
Evolving Healthcare Communications
Environment
Contents are proprietary and confidential.
1 72% of Onl...
#HCMktg | @chimoose
Contents are proprietary and confidential.
8
By releasing reliable, interesting and authoritative cont...
#HCMktg | @chimoose
CHECK IT OUT
Your community is making health
decisions based on what they learn on
social media. Can y...
#HCMktg | @chimoose
How about in Texas?
10 Contents are proprietary and confidential.
A look at the 372 Texas Hospitals
#HCMktg | @chimoose
How about in Texas?
11 Contents are proprietary and confidential.
A look at the 372 Texas Hospitals in...
#HCMktg | @chimoose
How about in Texas?
12 Contents are proprietary and confidential.
A look at the 372 Texas Hospitals in...
#HCMktg | @chimoose
Texas Hospitals and Twitter
372
13
#HCMktg | @chimoose
Texas Hospitals and Twitter
372
165
14
#HCMktg | @chimoose
Texas Hospitals and Twitter
372
165
= 45%
15
#HCMktg | @chimoose
Twitter and Patient Satisfaction?
16
#HCMktg | @chimoose
Twitter and Patient Satisfaction?
Top Quartile
Bottom Quartile
17
#HCMktg | @chimoose
CHECK IT OUT
There seems to be a correlation between
high patient satisfaction and
communicating via t...
#HCMktg | @chimoose
How Texas Hospitals Use Twitter
19 Contents are proprietary and confidential.
#HCMktg | @chimoose
Twitter Takes Texas?
20
#HCMktg | @chimoose21 Contents are proprietary and confidential.
Hospital Size (# of Beds)
0
5
10
15
20
25
30
0-50 51-100 ...
#HCMktg | @chimoose
CHECK IT OUT
Only big, well-resourced facilities can
use social media. Right?
Contents are proprietary...
#HCMktg | @chimoose
2000+ Beds
14 Beds
23
#HCMktg | @chimoose
Tweets Over Time
Steady and consistent
24 Contents are proprietary and confidential.
0
50
100
150
200
...
#HCMktg | @chimoose
Daily Activity
19%
18%
17%
5%
18%
18%
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
4%
18%
...
#HCMktg | @chimoose
CHECK IT OUT
Your community doesn’t stop using
social media after 5:00 on Friday. Why
would you?
Conte...
#HCMktg | @chimoose
How Many People Follow Texas Hospitals?
27 Contents are proprietary and confidential.
6.4% 7.4%
17.0%
...
#HCMktg | @chimoose
10.6%
13.8%
16.0%
21.3%
19.1%
11.7%
6.4%
0 to 10 11 to 50 51 to 100 101 to 300 301 to 800 801 to 1500 ...
#HCMktg | @chimoose
0
5
10
15
20
25
30
35
40
0.0 - 0.1 0.1 - 0.5 0.5 - 1.0 1.0 - 5.6
Ratio of Followers to Following
Media...
#HCMktg | @chimoose
Tweets per day over
Account Lifetime
@BaylorHealth
@UTSWNews
@TexasChildrens
@MethodistHosp
@Childrens...
#HCMktg | @chimoose
1.1
0.8
1.3
0
0.2
0.4
0.6
0.8
1
1.2
1.4
Top 20 Texas All Texas National
Average Tweets per Day
75%
63%...
#HCMktg | @chimoose32 Contents are proprietary and confidential.
Tweets per day over
5 months Apr’13 May’13Jun’13Mar’13 Ju...
#HCMktg | @chimoose
CHECK IT OUT
Create (valuable) content on a regular
basis – and people will care.
Contents are proprie...
#HCMktg | @chimoose
Topic Breakout – Texas Hospitals
Patient Education
33%
Event
16%
Job Post
2%
News
6% Outreach/
Engagem...
#HCMktg | @chimoose
Hospitals Focus Outreach for Seasonal Flu
0
2
4
6
8
10
12
14
16
18
2012-40
2012-41
2012-42
2012-43
201...
#HCMktg | @chimoose
Top Links
9/10 top links are
linking to hospitals’
own content
36 Contents are proprietary and confide...
#HCMktg | @chimoose
Top Links
9/10 top links are
linking to hospitals’
own content
37 Contents are proprietary and confide...
#HCMktg | @chimoose
CHECK IT OUT
Don’t be a huckster – use your social
channels to show that you’re a part of
the communit...
#HCMktg | @chimoose
Where’s this data come from, anyway?
39
#HCMktg | @chimoose
Build channels around your community
Radio/TV/News Local Gov’t
Public Library
Weather
Handles
Advocacy...
#HCMktg | @chimoose
Twitter and Doctors
41 Contents are proprietary and confidential.
#HCMktg | @chimoose
Contents are proprietary and confidential.
42
I think using Twitter and other social media outlets has...
#HCMktg | @chimoose
Doctors
in TX
43
#HCMktg | @chimoose
Doctors
in TX
44
#HCMktg | @chimoose
Physician Profiles
contain a
URL in their
bio
80%
identify
themselves
clearly as
such in their
twitter...
#HCMktg | @chimoose
How are MDs using their accounts?
6.90%
1.90%
31.90%
37.70%
Bio URL Distribution
Business Medical Reso...
#HCMktg | @chimoose
How connected are online physicians?
of all MDs are followed
by at least 20 MDs
34
%
Pediatrics
Emerge...
#HCMktg | @chimoose
Talking About
DIABETES
Top Diabetes Tweeters
• Internal Medicine
• Family Medicine
• Pediatrics
of all...
#HCMktg | @chimoose
Analytics in Practice: The Social Oncology Project
Conclusions:
• Three decades of breast
advocacy has...
#HCMktg | @chimoose
Social Oncology Report – Skin Cancer
50
• The Social Oncology Project analyzed the growing
number of c...
#HCMktg | @chimoose
Are you letting your docs be your ambassadors?
#HCMktg | @chimoose
Are you letting your docs be your ambassadors?
#HCMktg | @chimoose
CHECK IT OUT
Doctors are leading the way. Listen,
learn, support and emulate them.
Contents are propri...
#HCMktg | @chimoose
The ULTIMATE
CHECK IT OUT
• Connect with your community
• Add value *broadly* in that community
– it’s...
#HCMktg | @chimoose
Thank you
#HCMktg | @chimoose
Resources
The Social Oncology Project – http://w.cg/tsop13
MDigitalLife Search Sample –
http://search....
#HCMktg | @chimoose
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Analytics to Content to Community: A new contiuum of care

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Debut of the WCG Hospital Index, featuring analysis of Texas Hospital's performance in social media. Leading to how social analytics can be leveraged to create relevant content and connect as a member of the community which the hospital services. Critical to develop this capability in a post-reform world of reimbursement.

Presentation at the 2013 Texas Hospital Association Strategic Communications Summit on August 8, 2013 at the Four Seasons Hotel in Austin, TX.

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  • https://www.google.com/fusiontables/DataSource?docid=1BkS7X6JqPRnE-87DOzjD8plKQMgQPxAqrYcC9D8#map:id=7https://www.google.com/fusiontables/DataSource?docid=1Ft-SmS1B-6mrGXmaQEmasGM3eLKj9DwlctagmtI
  • 0-20 beds,3 3; 21-50 beds,9; 51-100 beds, 3; 101-300 beds, 28; 301-600 beds, 14; 601-1000 beds, 7; 1001+ beds, 7
  • Spike on 2/20/2013 : Houston Hospital live tweets a c section
  • 46% of Sunday posts are by @BaylorHealth (ranked #1) and @MethodistHosp (ranked #14)49% of Saturday posts are made by 10 of the top 20 TX hospitals; the other 51% is made up by 46 hospitals.
  • Nearly 2/3 of physicians follow at least 100 people
  • The all TX hospital average (found by doing analysis on the individual level is .8x/day. The numbers per hospital are @BaylorHealth (ranked #1: THE HEART HOSPITAL BAYLOR PLANO); @UTSWNews, 2.9x day (ranked 7th: UT SOUTHWESTERN UNIVERSITY HOSPITAL-ZALE LIPSHY ); @TexasChildrens, 2.7x/day (Texas Children’s Hospital of Houston - not present in survey); @MethodistHosp, 2.7x/day(ranked #14: The Methodist Hospital, Houston); and ChildrenstheOne, 2.6/day (not in survey, Children’s Hospital, Dallas)
  • 41% of all tweets contained an @ mention (49% for Top 20)42% contain hashtag
  • Median = 1.6
  • ILI= Influenza like illnesses
  • The all TX hospital average (found by doing analysis on the individual level is .8x/day. The numbers per hospital are @BaylorHealth (ranked #1: THE HEART HOSPITAL BAYLOR PLANO); @UTSWNews, 2.9x day (ranked 7th: UT SOUTHWESTERN UNIVERSITY HOSPITAL-ZALE LIPSHY ); @TexasChildrens, 2.7x/day (Texas Children’s Hospital of Houston - not present in survey); @MethodistHosp, 2.7x/day(ranked #14: The Methodist Hospital, Houston); and ChildrenstheOne, 2.6/day (not in survey, Children’s Hospital, Dallas)
  • The all TX hospital average (found by doing analysis on the individual level is .8x/day. The numbers per hospital are @BaylorHealth (ranked #1: THE HEART HOSPITAL BAYLOR PLANO); @UTSWNews, 2.9x day (ranked 7th: UT SOUTHWESTERN UNIVERSITY HOSPITAL-ZALE LIPSHY ); @TexasChildrens, 2.7x/day (Texas Children’s Hospital of Houston - not present in survey); @MethodistHosp, 2.7x/day(ranked #14: The Methodist Hospital, Houston); and ChildrenstheOne, 2.6/day (not in survey, Children’s Hospital, Dallas)
  • https://www.google.com/fusiontables/DataSource?docid=1Ft-SmS1B-6mrGXmaQEmasGM3eLKj9DwlctagmtI 215 doctors across 12 specialties
  • 32% MDs link to a personal blog or website, 38% link to a practice website, 9% link to a business and 2% link to a medical resource.
  • After plastic surgeons, orthopedic surgeons were the second highest of any % at 78.5% of practice links, followed by Dermatology at 77% of practice links. The specialty with the highest % of personal blog/website links is pathology at 66.7%. The specialty with the highest % of business links was is Anesthesiology at 22.7%. The specialty with the highest % of Medical Resource links is also Pathology at 22.2%.
  • % of MDs followed by at least 20 other MDs by specialty: Pain Medicine 50%, Family Medicine 49%, Pediatrics 45%508 of 1397 36% were mentioned at least once by another physician in the data set
  • EndoGoddess = Pediatric EndocrinologyAnn Childers = Child and Adolescent PsychiatryAlvin B Lin = Family MedicineTop links in diabetesthehill.com (10)www.govhealthit.com (8)www.hhs.gov (7)www.health2con.com (5)www.ihealthbeat.org (5)
  • Hyperlink to skin cancer content capsule: http://nextworks.com/client/w2o/w2oranksskincancer_ic.htmlSkin cancer is not differentiated among skin cancer types
  • http://www.swedish.org/Physicians/Angeli-Mayadev#bio_tab
  • http://www.swedish.org/Physicians/Angeli-Mayadev#bio_tab
  • Analytics to Content to Community: A new contiuum of care

    1. 1. #HCMktg | @chimoose Contents are proprietary and confidential. 1 Analytics Content Community A new continuum of care Greg Matthews August 2013
    2. 2. #HCMktg | @chimoose Contents are proprietary and confidential. 2 Connection promotes health, and twitter proves the model that simple digital tools can vastly increase connection. Aaron Stupple Resident, Beth Israel Deaconness Medical Center twitter.com/astupple http://adjacentpossiblemed.blogspot.com/
    3. 3. #HCMktg | @chimoose The backdrop 3 Contents are proprietary and confidential.
    4. 4. #HCMktg | @chimoose Evolving Healthcare Communications Environment 35% of patients are considered “Online Diagnosers”1 Contents are proprietary and confidential. 1 Health Online 2013. Pew Internet and American Life Project. January 15, 2013 4
    5. 5. #HCMktg | @chimoose Evolving Healthcare Communications Environment 35% of patients are considered “Online Diagnosers”1 Contents are proprietary and confidential. 1 Health Online 2013. Pew Internet and American Life Project. January 15, 2013 2 Understanding the Factors That Influence the Adoption and Meaningful Use of Social Media by Physicians to Share Medical Information. Journal of Medical Internet Research, Vol 14 No 5. September 24, 2012 46% of physicians contribute medical information through social media weekly2 5
    6. 6. #HCMktg | @chimoose Evolving Healthcare Communications Environment Contents are proprietary and confidential. 1 72% of Online Adults are Social Networking Site Users. Pew Internet and American Life Project. August 5, 2013 43% of Seniors on the web use social media1 6
    7. 7. #HCMktg | @chimoose Evolving Healthcare Communications Environment Contents are proprietary and confidential. 1 72% of Online Adults are Social Networking Site Users. Pew Internet and American Life Project. August 5, 2013 2 Hospitals on Twitter – Current Trends and Proven Strategies. By Dan Diamond on The Advisory Board Daily Briefing, March 21 2012 20% of hospitals are on Twitter2 43% of Seniors on the web use social media1 7
    8. 8. #HCMktg | @chimoose Contents are proprietary and confidential. 8 By releasing reliable, interesting and authoritative content to the masses, you gain followers. And with followers comes influence, which is vital in an industry where 41 percent of those polled in the PricewaterhouseCoopers survey said social media influences their choice of a doctor, hospital or medical facility. Steve Cabeza Amplification, Inc. via Healthcare News & Information (April 2012) twitter.com/ClubCabeza http://www.amplificationinc.com/blog/ http://www.pwc.com/us/en/health-industries/publications/health-care-social-media.jhtml
    9. 9. #HCMktg | @chimoose CHECK IT OUT Your community is making health decisions based on what they learn on social media. Can you afford not to be there? Contents are proprietary and confidential. 9
    10. 10. #HCMktg | @chimoose How about in Texas? 10 Contents are proprietary and confidential. A look at the 372 Texas Hospitals
    11. 11. #HCMktg | @chimoose How about in Texas? 11 Contents are proprietary and confidential. A look at the 372 Texas Hospitals in the Hospital Consumer Assessment of Healthcare Providers and Systems survey
    12. 12. #HCMktg | @chimoose How about in Texas? 12 Contents are proprietary and confidential. A look at the 372 Texas Hospitals in the Hospital Consumer Assessment of Healthcare Providers and Systems survey aka “Hospital Compare”
    13. 13. #HCMktg | @chimoose Texas Hospitals and Twitter 372 13
    14. 14. #HCMktg | @chimoose Texas Hospitals and Twitter 372 165 14
    15. 15. #HCMktg | @chimoose Texas Hospitals and Twitter 372 165 = 45% 15
    16. 16. #HCMktg | @chimoose Twitter and Patient Satisfaction? 16
    17. 17. #HCMktg | @chimoose Twitter and Patient Satisfaction? Top Quartile Bottom Quartile 17
    18. 18. #HCMktg | @chimoose CHECK IT OUT There seems to be a correlation between high patient satisfaction and communicating via twitter. Contents are proprietary and confidential. 18
    19. 19. #HCMktg | @chimoose How Texas Hospitals Use Twitter 19 Contents are proprietary and confidential.
    20. 20. #HCMktg | @chimoose Twitter Takes Texas? 20
    21. 21. #HCMktg | @chimoose21 Contents are proprietary and confidential. Hospital Size (# of Beds) 0 5 10 15 20 25 30 0-50 51-100 101-300 301-600 600-1000 1001+
    22. 22. #HCMktg | @chimoose CHECK IT OUT Only big, well-resourced facilities can use social media. Right? Contents are proprietary and confidential. 22
    23. 23. #HCMktg | @chimoose 2000+ Beds 14 Beds 23
    24. 24. #HCMktg | @chimoose Tweets Over Time Steady and consistent 24 Contents are proprietary and confidential. 0 50 100 150 200 250 300 350 400 1/1/2013 2/1/2013 3/1/2013 4/1/2013 5/1/2013 6/1/2013 7/1/2013
    25. 25. #HCMktg | @chimoose Daily Activity 19% 18% 17% 5% 18% 18% Sunday Monday Tuesday Wednesday Thursday Friday Saturday 4% 18% 25
    26. 26. #HCMktg | @chimoose CHECK IT OUT Your community doesn’t stop using social media after 5:00 on Friday. Why would you? Contents are proprietary and confidential. 26
    27. 27. #HCMktg | @chimoose How Many People Follow Texas Hospitals? 27 Contents are proprietary and confidential. 6.4% 7.4% 17.0% 33.0% 14.9% 13.8% 7.4% 1 to 25 26 to 75 76 to 200 201 to 1,000 1,001 to 2,000 2,001 to 5,000 5,000+ Number Following Top 20 Average 2,433
    28. 28. #HCMktg | @chimoose 10.6% 13.8% 16.0% 21.3% 19.1% 11.7% 6.4% 0 to 10 11 to 50 51 to 100 101 to 300 301 to 800 801 to 1500 1500+ Number of Following How Many People do Texas Hospitals Follow? 28 Contents are proprietary and confidential.
    29. 29. #HCMktg | @chimoose 0 5 10 15 20 25 30 35 40 0.0 - 0.1 0.1 - 0.5 0.5 - 1.0 1.0 - 5.6 Ratio of Followers to Following Median Ratio .3 : 1 29 Contents are proprietary and confidential. Twitter Average 1 : 1
    30. 30. #HCMktg | @chimoose Tweets per day over Account Lifetime @BaylorHealth @UTSWNews @TexasChildrens @MethodistHosp @ChildrensheOne All TX Average 30 Contents are proprietary and confidential.
    31. 31. #HCMktg | @chimoose 1.1 0.8 1.3 0 0.2 0.4 0.6 0.8 1 1.2 1.4 Top 20 Texas All Texas National Average Tweets per Day 75% 63% 69% 56% 58% 60% 62% 64% 66% 68% 70% 72% 74% 76% Top 20 Texas All Texas National % of Accounts who Tweeted in the Past Day Daily Account Activity 31
    32. 32. #HCMktg | @chimoose32 Contents are proprietary and confidential. Tweets per day over 5 months Apr’13 May’13Jun’13Mar’13 Jul’13 24.5% 26.6% 23.4% 16.0% 4.3% 5.3% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 0 0-.5 .5-1 1.1-3 3.1-5 5+ Accounts tweeting >1 per day average 3,774 followers 25.6% of Accounts
    33. 33. #HCMktg | @chimoose CHECK IT OUT Create (valuable) content on a regular basis – and people will care. Contents are proprietary and confidential. 33
    34. 34. #HCMktg | @chimoose Topic Breakout – Texas Hospitals Patient Education 33% Event 16% Job Post 2% News 6% Outreach/ Engagement 15% Personal Story 7% Hospital Promotion 0% Other 11% Services 10% Hospital Promotion 21% 34
    35. 35. #HCMktg | @chimoose Hospitals Focus Outreach for Seasonal Flu 0 2 4 6 8 10 12 14 16 18 2012-40 2012-41 2012-42 2012-43 2012-44 2012-45 2012-46 2012-47 2012-48 2012-49 2012-50 2012-51 2012-52 2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 2013-13 2013-14 2013-15 2013-16 2013-17 2013-18 2013-19 2013-20 2013-21 2013-22 2013-23 2013-24 2013-25 2013-26 2013-27 2013-28 2013-29 2013-30 ILI Tweets 35
    36. 36. #HCMktg | @chimoose Top Links 9/10 top links are linking to hospitals’ own content 36 Contents are proprietary and confidential. Top “Other” Domains 1. VA.gov 2. NYTimes.com 3. CNN.com 4. everydayhealth.com 5. Dallasnews.com 6. Huffingtonpost.com 7. go.com 8. FoxNews.com 9. Cdc.gov 10. Bizjournals.com
    37. 37. #HCMktg | @chimoose Top Links 9/10 top links are linking to hospitals’ own content 37 Contents are proprietary and confidential. Top “Other” Domains 1. VA.gov 2. NYTimes.com 3. CNN.com 4. everydayhealth.com 5. Dallasnews.com 6. Huffingtonpost.com 7. go.com 8. FoxNews.com 9. Cdc.gov 10. Bizjournals.com
    38. 38. #HCMktg | @chimoose CHECK IT OUT Don’t be a huckster – use your social channels to show that you’re a part of the community you serve. Contents are proprietary and confidential. 38
    39. 39. #HCMktg | @chimoose Where’s this data come from, anyway? 39
    40. 40. #HCMktg | @chimoose Build channels around your community Radio/TV/News Local Gov’t Public Library Weather Handles Advocacy Groups Schools
    41. 41. #HCMktg | @chimoose Twitter and Doctors 41 Contents are proprietary and confidential.
    42. 42. #HCMktg | @chimoose Contents are proprietary and confidential. 42 I think using Twitter and other social media outlets has benefited me by letting me know where the patients are. I learn from their stories and I have a chance to truly hear them. In addition, I find social media beneficial as a learning source to interact with other physicians and med students I never would have met if I were confined by the walls of my own hospital. Danielle Jones, OB/GYN Resident twitter.com/daniellenjones Mindonmed.com
    43. 43. #HCMktg | @chimoose Doctors in TX 43
    44. 44. #HCMktg | @chimoose Doctors in TX 44
    45. 45. #HCMktg | @chimoose Physician Profiles contain a URL in their bio 80% identify themselves clearly as such in their twitter bio 78% 32% link to a personal blog or website 45 Contents are proprietary and confidential.
    46. 46. #HCMktg | @chimoose How are MDs using their accounts? 6.90% 1.90% 31.90% 37.70% Bio URL Distribution Business Medical Resource Personal Blog/Website Practice of all Plastic Surgery URLs are links to their practice 93% 46 Contents are proprietary and confidential.
    47. 47. #HCMktg | @chimoose How connected are online physicians? of all MDs are followed by at least 20 MDs 34 % Pediatrics Emergency Medicine Family Medicine Specialties who are followed by other MDs 47 Contents are proprietary and confidential.
    48. 48. #HCMktg | @chimoose Talking About DIABETES Top Diabetes Tweeters • Internal Medicine • Family Medicine • Pediatrics of all classifications mention diabetes keywords at least 1 time in their tweets. 83% 48 Contents are proprietary and confidential.
    49. 49. #HCMktg | @chimoose Analytics in Practice: The Social Oncology Project Conclusions: • Three decades of breast advocacy has a profound impact on patients, but not doctors • Physician tweeting is largely patient-directed • Awareness months and celebrities drive consumer conversions; less impact with physicians Therefore: • Targets/audiences on social media are distinct and should be carefully selected; one size does not fit all
    50. 50. #HCMktg | @chimoose Social Oncology Report – Skin Cancer 50 • The Social Oncology Project analyzed the growing number of cancer conversations that occur online every year – not only among the general public but also among doctors. • The report analyzed 4,193 total mentions about treatment, prevention, diagnosis and research about skin cancer among 488 unique physicians. • The Social Oncology Report identified the top 20 most social doctors in skin cancer (those sharing the most content and driving the most skin cancer conversations online) and the 20 most mentioned doctors in skin cancer (MDs most mentioned by other MD peers - a good indication that other doctors consider them to be credible experts 90% 0%Treatment 10% 0% Treatment Represented 10% of Physician Skin Cancer Conversations 50
    51. 51. #HCMktg | @chimoose Are you letting your docs be your ambassadors?
    52. 52. #HCMktg | @chimoose Are you letting your docs be your ambassadors?
    53. 53. #HCMktg | @chimoose CHECK IT OUT Doctors are leading the way. Listen, learn, support and emulate them. Contents are proprietary and confidential. 53
    54. 54. #HCMktg | @chimoose The ULTIMATE CHECK IT OUT • Connect with your community • Add value *broadly* in that community – it’s not about you • Share and engage on a regular basis Contents are proprietary and confidential. 54
    55. 55. #HCMktg | @chimoose Thank you
    56. 56. #HCMktg | @chimoose Resources The Social Oncology Project – http://w.cg/tsop13 MDigitalLife Search Sample – http://search.mdigitallife.com The Mayo Clinic Center for Social Media – http://network.socialmedia.mayoclinic.org/ 56
    57. 57. #HCMktg | @chimoose

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