2013 Social Commerce Summit- Andy Ellwood

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Andy Boothe, Senior Director of Business Development at Waze presents the purpose, functionality, and success of the Waze application at W2O Group's third Annual Social Commerce Summit during SXSW Interactive/.

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  • Intro to Waze – Waze is a social GPS and real-time traffic application that ’ s free – for iPhone and Android Right now at 32mil drivers- 6 months ago 13 million drivers Apple maps apology, Tim cook recommended Waze
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • Now we can talk in terms of application to bringing this application to brands, and Over 7 hours a month in the application We know where they are, we know where they ’ re headed, and we try to give them an opportunity for something on the way We ’ re trying to learn what matters in terms of bring our
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 32% monthly actives – on mobile that ’ s a lot Use more than 7 hours a month we ’ re part of their everyday lives We ’ re taking the GPS traces from their daily drives and turning that into maps, into traffic What happens then with 32milion people driving is we get better data than anyone else The notion of crowdsourcing has turned to a massive scale – massively scaled participation 15% have actually connected through social media, significantly more report consistently. In terms of co2, time saved, white house called us during sandy, fema felt like they were in the dark, there was no time to build an app. An alternate use for a platform reaching millions every day
  • 2013 Social Commerce Summit- Andy Ellwood

    1. 1. InfluencingDriver Behavior @AndyEllwood
    2. 2. @AndyEllwood
    3. 3. @AndyEllwood
    4. 4. 144 million Americans spend 52 minutes per day inthe car. 76% of which are spent alone.- Mary Meeker, Kleiner Perkins @AndyEllwood
    5. 5. Waze is a community of 40,000,000 people thathate traffic and are working together tooutsmart it. @AndyEllwood
    6. 6. The average Waze user drives with Wazefor ~440 minutes (7+ hours) per month.Or, said another way, Waze was used5,800,000,000 minutes last month. @AndyEllwood
    7. 7. All of our maps are based on real driversaround the world, Waze knows about andnavigates around all of the ever-changingvariables that may come up between you andwhere you’re going.Because driving is more than just traffic, theWaze community also provides alerts to policespeed traps, roadside hazards, and trafficjams on the road ahead. @AndyEllwood
    8. 8. At Waze, we are striving to save everyone fiveminutes a day and we’re thrilled that so manypeople around the world even joined us to helpdo their part. @AndyEllwood
    9. 9. Used by 26 local TV stations for morning traffic and reaching 50MM Americans per week @AndyEllwood 7
    10. 10. @AndyEllwood
    11. 11. @AndyEllwood
    12. 12. @AndyEllwood
    13. 13. Proximity Incentive Graph Work Pit Stop Me Now @AndyEllwood
    14. 14. It’s not just about showing you what isimmediately around you, but giving your resultsand context to your best options along the way. @AndyEllwood
    15. 15. @AndyEllwood
    16. 16. On Valentine’s Day 2013, Waze and HollywoodRecords surprised and delighted Wazers acrossAmerica with a free download of Stefano’s hitsong, “Yes To Love.” @AndyEllwood
    17. 17. @AndyEllwood 17
    18. 18. If it’s good for the Brand, but not good for the User, It’s not good for the Brand. @AndyEllwood
    19. 19. Thank You InfluencingDriver Behavior

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