• W2O Gives Thanks 26 November 2014, 01:50 PM As Thanksgiving approaches, I thought that I would ask my colleagues what they are thankful for this year and the answers exemplify just why I chose and still #ChooseHappiness with W2O Group To kick it off, here’s what I’m thankful for: I’m thankful to work for a company that inspires creativity, encourage curiosity and pushes […]
  • Professor for a Day – What I Learned at Social Commerce Days 21 November 2014, 01:02 PM I had been out of college maybe a year or two when I called my mother after a particularly tough week at work and told her that for all of the great stuff I had learned in college, I was completely and utterly ill-prepared for the ‘real world’. I wished someone who practiced PR could […]
  • Is Innovation for the Young? 21 November 2014, 08:24 AM There is a widespread trend in the digital and social media industries (yes there are now multiple industries spawned by these technologies) of increasing emphasis on youth. As the Zuckerberg’s of the world have risen to power, executives at venture capital firms have begun to believe that innovation belongs to the young. And as the […]
  • The Next Generation Communications Professional 20 November 2014, 12:44 PM A word of caution to PR, marketing and communications professionals everywhere: The next generation is coming and they are going to eat your lunch.   Recently I was able to join a team of W2O executives at the S.I. Newhouse School of Public Communications at Syracuse University to spend several days teaching classes and meeting […]
  • The “Right” Data is the “New” Creative Brief 20 November 2014, 12:35 AM In case you missed the news, we opened a new office in Silicon Valley (Sunnyvale to be exact) back in October. We celebrated the office expansion this past week with a panel event co-hosted with our partner Datasift. The panel was all about data, obviously. Our rockstar panelists consisted of friends and clients who shared […]
  • How Social Media Can Change US Healthcare w/ Jay W Lee MD MPH How Social Media Can Change US Healthcare w/ Jay W Lee MD MPH Jay W. Lee, MD MPH explains how he is using social media to instigate a family medicine revolution by using the hashtag #FMrevolution to change the vector of the US healthcare system away from volume to the value family medicine provides. For more information about physicians in online healthcare communications be sure to download the new report "Missing The Forest For The Trees”. In the report, Greg Matthews provides insightful information and actionable resources on the evolution of physicians in the healthcare ecosystem from “just” healers, prescribers, and researchers to active partici...
  • Patient & Doctor Relationships in Social Media w/ Natasha Burgert MD Patient & Doctor Relationships in Social Media w/ Natasha Burgert MD Natasha Burgert, MD shares how being online allows physicians to create better relationships with patients by being reliable, transparent, and present. For more information about physicians in online healthcare communications be sure to download the new report "Missing The Forest For The Trees”. In the report, Greg Matthews provides insightful information and actionable resources on the evolution of physicians in the healthcare ecosystem from “just” healers, prescribers, and researchers to active participants of today’s media. To download the full "Missing The Forest For The Trees" Repo...
  • Helping Healthcare Patients Online w/ Mike Sevilla MD Helping Healthcare Patients Online w/ Mike Sevilla MD Mike Sevilla, MD discusses the amount of health related information available online and the physicians role in helping patient’s to interpret available information while also providing patients with additional resources in order to give them the best care possible. For more information about physicians in online healthcare communications be sure to download the new report "Missing The Forest For The Trees”. In the report, Greg Matthews provides insightful information and actionable resources on the evolution of physicians in the healthcare ecosystem from “just” healers, prescribers, and ...
  • Doctor’s Ethical Obligation Online w/ Wendy Sue Swanson MD Doctor’s Ethical Obligation Online w/ Wendy Sue Swanson MD Wendy Sue Swanson, MD discusses physicians’ ethical obligation to be online with their patients and their ability to share via social media what they are learning while they are not in a one to one setting with patients. For more information about physicians in online healthcare communications be sure to download the new report "Missing The Forest For The Trees”. In the report, Greg Matthews provides insightful information and actionable resources on the evolution of physicians in the healthcare ecosystem from “just” healers, prescribers, and researchers to active participants of today’s m...
  • Social Media & Healthcare Engagement w/ Farris Timimi MD Social Media & Healthcare Engagement w/ Farris Timimi MD Farris Timimi, MD discusses how digital engagement and social media has impacted healthcare by expanding access to healthcare networks and information. For more information about physicians in online healthcare communications be sure to download the new report "Missing The Forest For The Trees”. In the report, Greg Matthews provides insightful information and actionable resources on the evolution of physicians in the healthcare ecosystem from “just” healers, prescribers, and researchers to active participants of today’s media. To download the full "Missing The Forest For The Trees" Repor...
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