- FDA Will Jump on the Patient-Centric Bandwagon. Will You? 25 May 2012, 08:08 AM “The Secretary shall develop and implement strategies to solicit the views of patients during the medical product development process and consider the perspectives of patients during regulatory discussions.” That’s one of the final lines of Senate bill 3187, which passed the Senate 96 to 1 yesterday, and is expected to easily pass in the House. [...]
- Five Ways for Brands to Engage on Instagram 23 May 2012, 06:02 PM What is Instagram? Chances are if you haven’t used Instagram yet, you’ve at least heard of it thanks to Facebook’s recent $1 billion acquisition of the photo sharing/social syndication site. Out of the gate, Instagram was only available on Apple mobile devices but in spite of that gating factor, this not so secret app had [...]
- Kent Bottles, MD – the MDigitalLife Interview 23 May 2012, 09:01 AM #MDigitalLife is a WCG program designed to learn from and to showcase physicians who are blazing new trails in the digital world – changing the way that medicine is practiced and better health is realized. You can find previous posts here. For the American health care system to deliver evidence-based, low cost, and high quality medical [...]
- Podcast Interview with Marc Monseau 18 May 2012, 11:29 AM Our guest on this episode of the WCG ThoughtLeaders Podcast is Marc Monseau, founder of MDM Communications and former Director of Corporate Communication and Social Media at Johnson & Johnson. WCG’s Matt Snodgrass talks with Marc about the use of Facebook for companies, in particular, pharmaceutical companies.
- The 4 ASCO Abstracts You Haven’t Seen (But Probably Should) 17 May 2012, 01:43 PM Yesterday, the American Society for Clinical Oncology released somewhere around 5,000 abstracts to be featured at their annual confab, which kicks off June 1 in Chicago. That’s a treasure trove of research, but it’s almost too dense for any single human being to get their head around. (Though David Sampson of the American Cancer Society [...]
Presentations (10)
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Social Media for Pharma
1 week ago,
32 views
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Social Media Club Seattle Pre...
2 months ago,
1158 views
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Facebook Pages Updates
3 months ago,
319 views
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Pinterest Overview
3 months ago,
1701 views
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What do health and wellness brands need to know to be successful online?
Jeff Arnold, Chairman and CEO of Sharecare, and Bob Pearson, Chief Technology and Media Officer of WCG, discuss what health and wellness brands need to know to be successful online.
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What is the "Collective IQ" of Sharecare?
Jeff Arnold, Chairman and CEO of Sharecare, and Bob Pearson, Chief Technology and Media Officer of WCG, discuss the ’Collective IQ’ of Sharecare
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W2O Group Acquires Ravel; Big Data Firm
Conversation with Bob Pearson and Steve Blackmon to discuss why W2O Group acquired Ravel, a big data company. They outline the importance of big data and what it will mean for clients.
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WCG SXSW 2012 Spotlight - Kyle Flaherty
Kyle Flaherty, Director of Marketing for Breaking Point Systems - and co-anchor of the Live From Stubbs podcast series - stopped to chat briefly during the WCG 3rd annual Geek-A-Cue during SXSW. Check out this short video and see Kyle touch on very interesting points about his SXSW experience. In particular, he is very keen on the elements of SXSW that are applicable for marketers.
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Council of PR Firms Interview at SXSW: Bob Pearson



