Active sourcing in Germany facts & figures 2013

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Facts & Figures on the status of active sourcing and social media recruiting in Germany 2013: sources of hires, reponse rate, sourcer experience, usage of XING, LinkedIn, facebook, twitter, google, google+
Plus: The secret of approaching candidates with active sourcing– revealed!

Published in: Business, Career

Active sourcing in Germany facts & figures 2013

  1. 1. 1 Active Sourcing, Xing, Linkedin Post and Pray Recruiting Future Active Sourcing in Germany 2013 Some Fact & Figures
  2. 2. 2 Let me introduce myself briefly Sourcing in Germany
  3. 3. 3 ● The big picture: ● What do we need for a successful online sourcing? ● Comparing unemployment rates in Europe ● Penetration of internet usage and social networks in Europe ● Spotlight on Germany ● What are the Sources of Hires? ● How proactive is the recruitment in Germany? ● What Social Media platforms are used? ● What are F&F on response rates, # of applications? ● The secret of approaching candidates – revealed! Sourcing in Germany
  4. 4. 4 The big picture: ● What do we need for a successful online sourcing? Sourcing in Germany
  5. 5. 5 The big picture: ● What do we need for a successful online sourcing? People who are using the internet (e.g. posting personal info such a CV) + and/or using social networks with personal and or professional data Sourcing in Germany
  6. 6. 6 The big picture: ● Penetration of internet usage and social networks in Europe Sourcing in Germany
  7. 7. 7 Sourcing in Germany
  8. 8. 8 Sourcing in Germany
  9. 9. 9 Sourcing in Germany
  10. 10. 10 The big picture: ● Social Networks: is Linkedin always the solution? Sourcing in Germany
  11. 11. 11 Sourcing in Germany
  12. 12. 12 The big picture: ● Comparing unemployment rates in Europe and why they are important Sourcing in Germany
  13. 13. 13 The big picture: ● Comparing unemployment rates in Europe and why they are important Sourcing in Germany At the start of a sourcing process, the unemployment rate helps to define, whether an employer will face a “talent surplus” or a “talent scarcity” situation. In some countries, e.g. the Netherlands and Germany, a “talent scarcity acquisition” plan ask for a higher percentage of proactive candidate sourcing, in other countries, such as Spain, a more “talent surplus acquisition” plan would include a relatively higher percentage of passive recruiting like using job boards
  14. 14. 14 The big picture: ● Comparing unemployment rates in Europe Sourcing in Germany Source: Eurostat (teilm020), September 2012
  15. 15. 15 Spotlight on Germany Sourcing in Germany
  16. 16. 16 What's the hiring situation in Germany? Recruiting in Germany No problems in staffing Slight problems in staffing Serious problems in staffing Severe problems in staffing Source: ICR Study „Recruiting Recport 2013“ Almost 90 % of the employers have problems filling their vacancies!
  17. 17. 17 Sourcing in Germany How many application do recruiters receive? Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ < > 60 % of the recruiters receive less than 20 applications
  18. 18. 18 Sourcing in Germany What's the quality of Candidate Sourcing < > Source: ICR Study „Recruiting Recport 2013“ Only 40 % of the employers can state: We source the best candidates!
  19. 19. 19 Hot Topics in German Recruitment Recruiting in Germany Employer Branding Recruiting Experienced Professionals Professionalization of the Recruitment Social Media Recruitment Recruitment Metrics Talent Relationsship Management Hiring New Staff Relationship to Hiring Managers Referral Programs ATS All other Source: ICR Study „Recruiting Recport 2013“
  20. 20. 20 Recruiting channels in Germany Recruiting in Germany
  21. 21. 21 Recruiting Channels Where do hires come from? Source of Hires Figures in % Source: ICR Study „Quo Vadis Recruitment 2013?“ 0% 5% 10% 15% 20% 25% 30% 35% 40% Messen (Hochschul-, Industrie-,… Bundesagentur für Arbeit Stellenanzeigen Printmedien Interne Bewerber Personalberatungen Mitarbeiterempfehlungen Social Media Netzwerke Stellenanzeigen eigene Karriereseite Stellenanzeigen Onlinejobbörsen 2013 2012 2011 2010 Online Jobboards Company career site Social media (Xing, twitter etc.) Employee Referrals Agencies Internal candidates Printed media Federal Agency for Labor Fairs (university, trade etc) Hiring via social media networks is the shooting star
  22. 22. 22 Recruiting Channels Where do hires come from? Source of Hires Figures in % Source: ICR Study „Recruiting Report 2013“ CV Databases External Sourcing Provider Internal candidates Fairs (university, trade etc) Employee Referrals Agencies Social media (Xing, Linkedin) Company career site Online Jobboards 1 in 10 hires are coming from social media
  23. 23. 23 How proactive is the recruitment in Germany? (recruiters = people working at direct employers) Sourcing in Germany
  24. 24. 24 Level of Pro-Activeness Proactivity Recruiting in Germany Source: ICR Study „Recruiting Recport 2012“
  25. 25. 25 What social media platforms are used for recruiting? Social Media platform use Usage ( 1=not at all bis 5 =very high extent) Sourcing in Germany Source: ICR Study „Recruiting Recport 2013“Source: ICR Study „Recruiting Recport 2013“
  26. 26. 26 The use of XING and Linkedin for Recruiting by Direct Employers Use of XING and Linkedin Sourcing in Germany Source: ICR Study „Recruiting Report 2013“ 4,8% 5,3% 8,3% 10,0% 19,0% 25,6% 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 2010 2011 2012 NutzungdessozialenNetzwerkesfür Recruiting(Ausprägung"trifftimmerzu") Linkedin Xing
  27. 27. 27 Wishfull thinking Social Media Recruiting awareness and use In our company the recruiters are aware of and are using the possibilities of recruiting within Social Media (Blogs, Twitter, Xing, LinkedIn, Facebook etc.) for employer branding and recruiting. Sourcing in Germany Not at all Small extent Moderate extent High extent Very high extent This decribes the situation in our company.. Statments in % Source: ICR Study „Quo Vadis Recruitment 2010?“
  28. 28. 28 Nutzung vn Social Media Tools für RecruitingSocial Media Platform use The use of social media platforms for recruiting (in detail) Active Sourcing in Germany Not at all Small extent Moderate extent High extent Very high extent In our company we use for employer branding and recruiting... Statments in % Source: ICR Study „Quo Vadis Recruitment 2010?“
  29. 29. 29 Spotlight on Sourcers Sourcing in Germany
  30. 30. 30 Sourcing in Germany How much experience with sourcing do recruiters have? Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ below one Year 1 - 2 Years 3 - 5 Years 6 - 1o Years 11 - 15 Years more than 15 Years Sourcing is in a toddler state in Germany
  31. 31. 31 Sourcing in Germany With what tools/networks sourcers are familiar with? Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ XING CV-Databases Linkedin Google as a Search Engine Facebook other Google+ Search Strings Twitter XING dominates the sourcing universe in Germany
  32. 32. 32 Sourcing in Germany What tools/network delivers the best results for sourcing (according to the sourcers)? Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ 1.XING 2.CV-Databases 3.Linkedin 4.Google as a Search Engine 5.Facebook 6.Search Strings 7.Google+ 8.Twitter 9.Others 69 % of the sourcers rank XING on #1 for best results compared to 8% for Linkedin
  33. 33. 33 Sourcing in Germany What kind of accounts sourcers do work with? Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ Account not used Account available, but not used Account available, but not used enough Account is used regulary Sourcers mostly use Xing Premium Accounts and Linkedin Basic Accounts for sourcing
  34. 34. 34 Sourcing in Germany What is the most liked way for a corporate recruiters of getting in contact with a candidate? 1.Network (Xing, Linkedin) internal messages 2.Private emails No Go's: Company email Phone
  35. 35. 35 Sourcing in Germany What is the reponse rate? What can you expect in Germany?
  36. 36. 36 Sourcing in Germany What is the reponse rate? Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ < > The average response rate of the sourcers is around 20%
  37. 37. 37 Sourcing in Germany What is the % of positive reactions? Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ < > The average rate of positive reactions sourcers is around 15%
  38. 38. 38 Sourcing in Germany What is the secret of the first message to the candidate? What should be in a message?
  39. 39. 39 Sourcing in Germany What could be in a message? Info on company Detailed info about the vacancy Link leading to the vacancy Link leading to the company Personal info about the sourcer Only vague info about the vacancy, just to generate interest Personal info taken from the (social) profil of the candidate Personal info taken from the (social) profil of the candidate matching the requirements of the vacancy
  40. 40. 40 Sourcing in Germany Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ < > Info on company Personal info about the sourcer Detailed info about the vacancy Only vague info about the vacancy, just to generate interest Link leading to the vacancy Link leading to the company Personal info taken from the (social) profil of the candidate Personal info taken from the (social) profil of the candidate matching the requirements of the vacancy The secrets of approaching candidates What should be in the message? Response Rate
  41. 41. 41 Sourcing in Germany Figures in % Source: ICR Study „Active Sourcing Report 2013. 300+ participants“ < > + Personal info taken from the (social) profil of the candidate matching the requirements of the vacancy + Only vague info about the vacancy, just to generate interest + Personal info about the sourcer - Link leading to the vacancy - Link leading to the company - Detailed info about the vacancy The secrets of approaching candidates What should be in the successfull message?
  42. 42. 42 Wolfgang Brickwedde Director Institute for Competitive Recruiting Tel.+49 (0) 6221 7194007 Tel.+49 (0) 160 7852859 email: wb@competitiverecruiting.de Or use Linkedin, XING or Twitter to reach me Q &A Woud You like to know more about recruiting and sourcing in Germany? Please feel free to ask!
  43. 43. 43 Consulting based on empirical research Strategy Etablishing new Processes Optimization of existing Processes » Workshops Training (Recruiter & Hiring Manager) Benchmarking Online Surveys The Institute for Competitive Recruiting (ICR) consults companies on recruitment performance management. The ICR is acting as a platform for improving the recruitment function in Germany. This is achieved by facilitating the development of commonly used standards and benchmarks for recruitment processes. In addition, the ICR is exploring improvement areas and consulting in the steps of sourcing, selecting and hiring of new employees. ICR Recruitment Performance Management Services Let's make your recruitment competitive! RESEARCH – CONSULTING - REALIZATION

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