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The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly ...

The Capitol Communicator/WB&A Market Research Poll is a quarterly study of consumers in the Baltimore and Washington, DC markets on topics of interest to the communications industry. Developed jointly by Capitol Communicator and WB&A Market Research, the poll is sponsored by branding and marketing communications firm, ZilYen.

This quarter’s edition explores:

• Consumers’ actions to improve the environment
• Consumers’ reasons for living a greener lifestyle
• Purchasing behavior based around environmentally friendly products/services/companies
• Who is responsible for protecting the environment
• Barriers to making significant environmental change
• Expectations for the future

Steve Markenson, President of WB&A Market Research presented the findings and provided insights into consumer attitudes and behaviors in this January 11th webinar.

About:

Capitol Communicator (capitolcommunicator.com) is the hub for Greater Washington’s communications industry with 50,000 unique visitors each year. The online resource attracts professionals in the media, marketing, advertising, PR, multimedia and related disciplines by giving them an online platform for interaction, news, job listings, and educational and networking events that helps them succeed.

Since 1987, WB&A Market Research (www.WBandA.com) has served diverse clients throughout the research process; from questionnaire design through data collection, to analysis and reporting in order to provide meaningful information to enhance organizational performance.

ZilYen (www.zilyen.com) is a leading Washington, D.C.-based branding and marketing communications agency, specializing in helping clients identify their unique and compelling story and leverage it to engage audiences, inspire employees and generate organizational success.