3. Stick to Your
Editorial Calendar
Create Structure
Set Expectations
Make Social a Habit
4. Don’t Join
The Circus
Its tempting to drop everything & “perform
in the circus”
Stay on schedule - resist the temptation to
jump into the chaos
5. Just Decide Follow Your Industry
What to Say Trends
Keep a Running Idea List
Try Google
Insights for
search trends
6. Call Upon
Your Network
34%
Share Your Content
of bloggers post
opinions about
brands or products Write About You & Your Business
Guest Blog
{or guest blog for others}
25%
of search results
for top brands are
user-generated
content
7. Not Everything
Happens in Real Time
Write Now - Post Later
Try
Store Boiler Plate Content Sendiblecom
$10/month gets you a
pro account
8. Set Reasonable
Goals & Expectations
Don’t Be Social “Just Because”
Work Towards a Goal
Increase Search Rank
Drive More Traffic
Create Brand Awareness
Work With Goals In Mind
9. You Don’t Need
Every Trick
You don’t need to have every tool
You don’t need to research everything
You don’t need to get in on every
conversation or comment on everything
12. Tools You
Can’t Live Without
Calendar {synced, alerts activated}
Google Insights
Google Analytics
Task Tracker/Project Management {divvy/us &
toodledo}
Mobile Social Platforms
An editorial calendar is a must -
Stick to a regular schedule - especially for your blog
Gives you structure - sets expectations for your readers
For Example: Every Friday Bruce Clay Blog features a Friday Recap
Every Tuesday In Sock Monkey Slippers features a “Confessions of the motherhood”
How much time should you spend? Depends on your industry {look to industry leaders for that answer} No matter what - don’t let your time devoted to social jeapordize the quality of what you post, or the service you deliver
One of the biggest wastes of time we face is just deciding what to say
Don’t feel like you always have to be original or unique - its ok to jump on the bandwagon sometimes
No one ever said you have to do it all yourself
Use your network - your friends, family, clients, etc - and let them do some of the work for you
Identify your centers of influence and keep them happy with you!
In addition to your running “Idea List” you can keep batches of content ready to roll out
Keep boiler plate content - about your company, driving directions, anything you send out/post repeatedly {also makes setting up new accounts much faster}
In your business you never do anything “just because” - same is true for social. Its easy to get caught up in the flurry
Being social is a time investment - if something you are doing doesn’t work towards one of your goals, then why are you doing it?
Often times we see people afraid to dive in b/c their strategy isnt perfect or they waste tons of time trying to be perfect
divvy/us - very simple, create and assign tasks
toodledo - free or paid, complex functions, also an iphone app folders, subtasks, due-dates, priorities, tags, contexts, goals, notes, time estimates
Insights for Search - put in a keyword and see how popular it is - and where. You can even drill down to your city
Clear the search and see the trending hot topics in general
Embedd on your iGoogle page to easily see “what’s hot” every day