Social MediaMarketing Series:Building Your BrandThrough Facebook Instructor: Bethany Hartley WBDC WBDC 1 @WBDC WBDCChicago.wordpress.com Facebook.com/WBDC.Chicago Women’s Business Development Center
•Determine the mission and purpose of yourFacebook page for your brand and business•Post engaging material•Interact effectively to engage future clients•Manage your Facebook page and decide whoshould be managing •Weigh the pros and cons of launching a Facebook Ad Campaign •Build a Facebook Fan Page
Determine the mission and purpose of your Facebook page for your brand and business What is the purpose of having your Facebook Business Page? Pull from business mission Publish mission relevant content
Post Engaging MaterialCaption Contest: Quotes Short and Sweet – 80 characters or less have 27% higher engagement rate Post on brand A picture is worth 1,000 likes Fill in the blank: “My favorite woman owned business to visit is ______”
Interact effectively toengage future clients Engagement rates for Facebook posts are 18% higher on Thursday and Fridays The most effective wall posts are those that are touching or contain emotional stories. 2 – 3x higher Posts about sports wins or asking the audience simple questions – 1.5 – 2x more engagement Show timely connection with current fans
Manage your Facebook page and decidewho should be managing Add an author for multiple users providing content Social Media Policy Outsourcing?
Weigh the pros and cons of launching aFacebook Ad Campaign Pros Demographic Specific Ads Starting Your Following on Page – offering discounts/coupons Social collateral – creates a community of long time customers Sense of trust / higher engagement than Google Cons Cost Money Promoted Posts
Now it’s time to build your Facebook Business Page!https://www.facebook.com/pages/create.php