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Google Analytics Seminar 周阳
 

Google Analytics Seminar 周阳

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    Google Analytics Seminar 周阳 Google Analytics Seminar 周阳 Presentation Transcript

    • Data Beats Opinion: Google Analytics 简介 周阳 7/9/2009 Google Confidential and Proprietary 1
    • 议程 1) 什么是 Google Analytics? 2) 两个实际案例 Google Confidential and Proprietary 2
    • Google Analytics( 分析 )— 一款网站分析工具 Google Confidential and Proprietary 3
    • 网站分析能… 帮助您分析 网站访问者 的行为,却 无法告诉您 竞争对手的 访问情况 (Google Trends for Websites, Hitwise, Compete, etc.) Google Confidential and Proprietary 4
    • 网站分析能… … 告诉您访问者如何在您的网站上交互,却无法告诉您为什么 您今天访问的目的 ? 您能顺利的实现目 标么 ? 如果不能,为什 么? 您怎么评价您的访 问体验 ? (iPerceptions, Foresee Results, OpinionLab) Google Confidential and Proprietary 5
    • 所以,网站分析能做的事 - 提供特定网站的客户访问行为的深入分析 , 包括 : - 访问者如何找到您的网站 - 当他们到达您的网站后,做了些什么 - 是否完成了您希望的目标? Google Confidential and Proprietary 6
    • Google 分析的优势 -免费 -实施方便 -易于使用 -和 AdWords 紧密集成 Google Confidential and Proprietary 7
    • 案例分析:通过关键字分析,优化广告效益 Google Confidential and Proprietary 8
    • 哪些关键字表现效果最不好? Google Confidential and Proprietary 9
    • 所有的非付费关键字都包括“ Kid” 10 个含有” Kid” 的关 键字中有 7 个词包括 了 games Google Confidential and Proprietary 10
    • 选择的登录页面相关么? Google Confidential and Proprietary 11
    • 站内搜索优化 PPC 广告 Google Confidential and Proprietary 12
    • 新增关键字列表 Google Confidential and Proprietary 13
    • 案例二:通过群体划分,发现最有价值的用户信 息 (Highest Paid Person’s Opinion) Google Confidential and Proprietary
    • Google Confidential and Proprietary
    • Google Confidential and Proprietary
    • 总结: •网站分析软件有助于您建立以数据驱动的文化; •报告本身不重要,重要的是分析、采取行动! Google Confidential and Proprietary 17
    • Questions? Google Confidential and Proprietary 18