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World Young Reader Round Table 2011, Alexandre Nilo Fonseca

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  • 1. WORLD YOUNG READER ROUND TABLE Title: Media Literacy project for Digital Inclusion in the 21th century Speaker: Alexandre Nilo Fonseca Mark your calendar64th WORLD NEWspApER CONGREss19th WORLD EDITORs FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  • 2. MEDIALAB:Media Literacy project for DigitalInclusion in the 21th centuryAlexandre Nilo FonsecaChief Marketing Officer, Controlinveste Media Groupcontrolinveste World Newspaper Association Congress, Vienna, 12th October2011Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 3. The Internet Revolution• The internet has become an integral part of our daily life.• It changed way we work, communicate, shop, have fun and even LEARN. controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 4. More than 2B usersThe Internet Revolution 5x more since 2000! ~25% ~60% ~80% controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 5. 200 years 5 years PERMANENT MUTATION OF MEDIAAudeince (%) Media consumption has changed more in the Today last 5 years than in the previous 200. 2010 – Everything is social. The individual is in the center 2007 – TV is no longer main media.. Social netowork rule. 2004 – the world is online. Consmuer decides what to see 1998 – Internet becomes relevant 1990 – TV becomes main media for news 1960 – Radio become newspaper’s competitors 1900 – Read the news (newspapers mainly) 1800 – face to face communication controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 6. The Internet Revolution1998 2001 2004 2005 2006 2007 2008 2010 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 7. Challenges for Newspapers • Population is ageing. Newspaper readers are typically 50y+. Most of the non-users of internet are in this age group. • Seniors undertand the role of Media but are usually digital excluded. • Majority of young people use computers and internet. High penetration of mobile phones. • Young people are digital natives but have dificulty in using information and producing content • Newspaper market in a very mature stage in Europe and USA. • Internet market in growing rapidly and dominated by under 35y 6 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 8. “The digital era should be about empowerment and emancipation. Background or skills should not be a barrier to accessing this potential. A key area of action is enhancing digital literacy, skills and inclusion”Digital Agenda for Europe, May 2010 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 9. MEDIALAB:A Media Literacy projectfor Digital Inclusion inthe 21th century controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 10. Our Country PORTUGAL Territory – 92.090 km2 Resident Population - 10.637.713 Fontes: INE Avrg. Life Expectancy: 78,9 years (Man: 75,8; Fem.: 81,8) Iliteracy (as % of pop.): 5,1% 9 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 11. Media Consumption PORTUGAL Source: Marktest; Comissão Europeia; Mediacope Europe Daily Newspaper Readers 2.8 million (27%) TV Viewers: 7.5 million (71%) Radio Listeners: 4.6 million (44%) Internet Users: 5.7 million (54%) 70% of internet users say they use it to access news 10 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 12. Controlinveste National Daily Newspapers JORNAL DE NOTÍCIAS DIÁRIO DE NOTÍCIAS ~ 1.000.000 daily readers ~ 300.030 daily readers Popular Daily Newspaper Reference Daily Newspaper Founded in 1888 Founded in 1864 11 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 13. Develop new audiences MEDIALAB – Young Readers Program The purpose of the MediaLab is to provide young audiences with a perspective on how newspapers are made in the 21th century and the relevance of news and information in our days. 12 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 14. Develop new audiences MEDIALAB – Young Readers Program • 2 locations: Diário de Notícias, in Lisbon and Jornal de Notícias in Oporto • 5 Media Workshops: 1st Page and Editorial Sections (10-18y); University; Family; Seniors. New workshops in 2012. • 3 hour experience (History of the Newspaper, History of communication and Media; Hands-on Workshop) • +200 students per day = 50.000 visitors in a year (Students, Families and Seniors) • 120 computers + 4 Interactive Boards + Permanent Team of 12 people • Multimedia Auditorium @ DN 13 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 15. Develop new audiences MEDIALAB – Young Readers Program • Internet site and Facebook page • Editorial involved in experience from the programme and content development to day to day operation (an editor goes to each visit) • “Journalist Vest” + “Official Accreditation” + Own Frontpage + Birthday page • Next day Photo Coverage in newspaper • Portuguese Office of UNESCO; Portuguese Representation of the European Parliament; Portuguese Ministry of Education; WAN Young Readers Prize • www.medialab.dn.pt (Diário de Notícias) • www.medialab.jn.pt (Jornal de Notícias) 14 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.
  • 16. alexandre.n.fonseca@controlinveste.pt www.controlinveste.pt15 controlinveste World Newspaper Association Congress, Vienna, 12th October2011 Building Strong Brands The information in this document and any attachment may contain legally privileged, proprietary and confidential information that is intended for this presentation attendee(s) only. If you are not the intended recipient, you are hereby notified that any10-10-2011 disclosure, Copying, distribution, retention or use of the contents of this information is prohibited.

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