18th WORLD EDITORS FORUM   63rd WORLD NEWSPAPER CONGRESS   Session: Global report on innovations in newspaper   Title: INN...
www.innovation-mediaconsulting.com
INNOVATIONSIN NEWSPAPERS   2011 WORLD     REPORT   WAN Conference, Vienna 2011
MAGAZINESNEWSPAPERS
Innovations in Magazines World Report 20112                          1     for online content    People begin to pay
Innovations in Magazines World Report 20112                          2         to pay off    Social media begins
Innovations in Magazines World Report 20112                             3    Learning from Tablets?
Innovations in Newspapers World Report 2011                                                   IS THIS THE                 ...
Innovations in Newspapers World Report 2011                                              WE SEE SOME SIGNS THAT WE        ...
Innovations in Newspapers World Report 2011                                              WE SEE SOME SIGNS THAT WE        ...
Innovations in Newspapers World Report 2011                                              WE SEE SOME SIGNS THAT WE        ...
Innovations in Newspapers World Report 2011                                              WE SEE SOME SIGNS THAT WE        ...
Innovations in Newspapers World Report 2011                                              WE SEE SOME SIGNS THAT WE        ...
Innovations in Newspapers World Report 2011WHY?
Innovations in Newspapers World Report 2011                                                  PUBLISHERS                   ...
Innovations in Newspapers World Report 2011   PUBLISHERS ARE ABANDONINGVOLUME FOR VALUE
Innovations in Newspapers World Report 2011                                                    PUBLISHERS                 ...
Innovations in Newspapers World Report 2011                                                     “Information wants to be v...
Innovations in Newspapers World Report 2011                                                  “The ad market is less and le...
Innovations in Newspapers World Report 2011                                                               “The world is mo...
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011                                               “FREEMIUM                       ...
Innovations in Newspapers World Report 2011                                               THE QUESTION IS NOT             ...
Innovations in Newspapers World Report 2011                                                 THE QUESTION IS               ...
Innovations in Newspapers World Report 2011 FOR WHAT IS SCARCEPEOPLE WILL ONLY PAY
Innovations in Newspapers World Report 2011FLOWNEWSVALUE
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,                                    WHAT´S NEXT)
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,                                    WHAT´S NEXT)
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,   (WHAT DO YOU THINK)                              ...
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,   (WHAT DO YOU THINK)                              ...
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)       (HOW, WHY, WHAT IT MEANS,   (WHAT DO YOU THINK)                             ...
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,   (WHAT DO YOU THINK)                              ...
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,   (WHAT DO YOU THINK)                              ...
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,   (WHAT DO YOU THINK)                              ...
NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE)      (HOW, WHY, WHAT IT MEANS,   (WHAT DO YOU THINK)                              ...
Innovations in Newspapers World Report 2011INNOVATION
Innovations in Newspapers World Report 2011                       FREEINNOVATION
Innovations in Newspapers World Report 2011INNOVATION
Innovations in Newspapers World Report 2011                  P  R IC                          EINNOVATION
Innovations in Newspapers World Report 2011INNOVATION
Innovations in Newspapers World Report 2011                            FREEINNOVATION
Innovations in Newspapers World Report 2011INNOVATION
Innovations in Newspapers World Report 2011INNOVATION             PRIC             E
Innovations in Newspapers World Report 2011                             NOW
Innovations in Newspapers World Report 2011                                           NOWcontent        80%Commodity
Innovations in Newspapers World Report 2011                 Content                            20%                  Caviar...
Innovations in Newspapers World Report 2011                             FUTURE
Innovations in Newspapers World Report 2011                                           FUTUREcontent        20%Commodity
Innovations in Newspapers World Report 2011                 Content                            80%                  Caviar...
Innovations in Magazines World Report 20112
Innovations in Newspapers World Report 2011                                                                        Egyptia...
Innovations in Magazines World Report 2011                                             “...hope they stay friendly”       ...
Innovations in Newspapers World Report 2011   REAL TIME CALLING CARDSOCIAL MEDIA AS
Innovations in Newspapers World Report 2011                                 REAL TIME CALLING CARD
Innovations in Newspapers World Report 2011                                 REAL TIME CALLING CARD
REAL TIME CALLING CARDInnovations in Newspapers World Report 2011                                                         ...
Innovations in Newspapers World Report 2011                                 REAL TIME CALLING CARD
Innovations in Newspapers World Report 2011                                 REAL TIME CALLING CARD
REAL TIME CALLING CARDInnovations in Newspapers World Report 2011                                                         ...
REAL TIME CALLING CARDInnovations in Newspapers World Report 2011                                                         ...
Innovations in Newspapers World Report 2011                                 REAL TIME CALLING CARD
Innovations in Newspapers World Report 2011                                 REAL TIME CALLING CARD
REAL TIME CALLING CARDInnovations in Newspapers World Report 2011                                                         ...
REAL TIME CALLING CARDInnovations in Magazines World Report 2011                                                 Journalis...
Innovations in Newspapers World Report 2011WHAT’S NEXT?
Innovations in Newspapers World Report 2011CONSOLIDATION
Innovations in Newspapers World Report 2011CONSOLIDATION + FRAGMENTATION
Innovations in Newspapers World Report 2011                                              CONSOLIDATION + FRAGMENTATION + I...
Innovations in Newspapers World Report 2011                     in Magazines World Report 20113 REASONSFOR SOCIAL
Innovations in Newspapers World Report 2011                      1Better Storytelling
Innovations in Newspapers World Report 2011                        2More Engaged Audience
Innovations in Newspapers World Report 2011                           3More Effective Marketing
Innovations in Newspapers World Report 2011                                              “The OPEN newsroom               ...
Innovations in Newspapers World Report 2011                                              “To be relevant and              ...
Innovations in Newspapers World Report 2011                                              Publishing                       ...
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011   THEINNOVATION
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011   THERESPONSE
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011NEW GRAMMAR
Innovations in Newspapers World Report 2011NEW GRAMMARFOR NEW MEDIA
Innovations in Newspapers World Report 2011STORIES YOU CAN
Innovations in Newspapers World Report 2011     READSTORIES YOU CAN
Innovations in Newspapers World Report 2011     READ    WATCHSTORIES YOU CAN
Innovations in Newspapers World Report 2011     READ    TOUCH    WATCHSTORIES YOU CAN
Innovations in Newspapers World Report 2011     READ    TOUCH    WATCHSTORIES YOU CAN
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011  DESIGN FOR EYESAND FINGERS
Innovations in Newspapers World Report 2011  DESIGN FOR EYESAND FINGERS
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Magazines World Report 20112
Innovations in Magazines World Report 20112
Innovations in Magazines World Report 20112
Innovations in Magazines World Report 20112
Innovations in Newspapers World Report 2011                                               MORE PRINTY                     ...
Innovations in Newspapers World Report 2011DIFFERENT CONTENT
Innovations in Newspapers World Report 2011        FOR DIFFERENT CONTENTDIFFERENT PLATFORMS
Innovations in Magazines World Report 2011
Innovations in Magazines World Report 2011 LongNarrative                NEWSPAPER
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011             TABLETSDepth andExperience
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011 NewsInstant                  MOBILE
2
INTERNET      Breaking News,    Browsing, Archives,       Aggregating,      Hyperlinking...2
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL                ...
Innovations in Newspapers World Report 2011                                              A special Harris Poll on Newspape...
Innovations in Newspapers World Report 2011                                                A series of key questions about...
Innovations in Newspapers World Report 2011                                                A series of key questions about...
Innovations in Newspapers World Report 2011                                                A series of key questions about...
Innovations in Newspapers World Report 2011                                                A series of key questions about...
Innovations in Newspapers World Report 2011                                                A series of key questions about...
Innovations in Newspapers World Report 2011                                                A series of key questions about...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                                      2011 HARRIS POLL ON TABLE...
Innovations in Newspapers World Report 2011                                                      2011 HARRIS POLL ON TABLE...
ONLINE        2011 HARRIS POLL ON TABLET COMPUTINGSource of news and information             Today   + 5 years   ChangeNat...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                                2011 HARRIS POLL ON TABLET COMP...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                               2011 HARRIS POLL ON TABLET COMPU...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              2011 HARRIS POLL ON TABLET COMPUT...
Innovations in Newspapers World Report 2011                                              Stories you can read,            ...
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011             IPAD EDITOR                                                       ...
Newsrooms with workflow of INPUT:CREATIONInnovations in Newspapers World Report 2011                                      ...
Innovations in Newspapers World Report 2011FIRST?DIGITAL
Innovations in Newspapers World Report 2011YES
Innovations in Newspapers World Report 2011  ONLY?BUT DIGITAL
Innovations in Newspapers World Report 2011NO
Innovations in Newspapers World Report 2011                                              “While Sulzberger talked         ...
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011BEFORE
Innovations in Newspapers World Report 2011BEFORENOW
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011
Innovations in Newspapers World Report 2011                                                                 “Readers give ...
Innovations in Newspapers World Report 2011DIGITAL FIRST
Innovations in Newspapers World Report 2011 DIGITAL FIRSTNOT DIGITAL ONLY
Innovations in Newspapers World Report 2011 AND OPENNESSEMBRACE SOCIAL
Innovations in Newspapers World Report 2011                                              EMBRACE SOCIAL                   ...
Innovations in Newspapers World Report 2011    FREE    MEAN NECESSARILYOPEN DOES NOT
Innovations in Newspapers World Report 2011      IF WE WANT     PEOPLE TO PAY
Innovations in Newspapers World Report 2011      THEM CAVIAR     WE NEED TO GIVE
Innovations in Newspapers World Report 2011                                               “The most important success fact...
Innovations in Newspapers World Report 2011                                              THANK YOU                        ...
You ar  invited eupcom to our        ing ev   in Oxf      ent          ord.   See yo           u    soon
World Newspaper Congress 11, World Editors Forum 11: Innovations Carlo Campos, Nic Newman, Doug Griffen
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World Newspaper Congress 11, World Editors Forum 11: Innovations Carlo Campos, Nic Newman, Doug Griffen

  1. 1. 18th WORLD EDITORS FORUM 63rd WORLD NEWSPAPER CONGRESS Session: Global report on innovations in newspaper Title: INNOVATIONS IN NEWSPAPERS 2011 WORLD REPORT Speaker: Carlo Campos, Nic Newman, Doug Griffen Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  2. 2. www.innovation-mediaconsulting.com
  3. 3. INNOVATIONSIN NEWSPAPERS 2011 WORLD REPORT WAN Conference, Vienna 2011
  4. 4. MAGAZINESNEWSPAPERS
  5. 5. Innovations in Magazines World Report 20112 1 for online content People begin to pay
  6. 6. Innovations in Magazines World Report 20112 2 to pay off Social media begins
  7. 7. Innovations in Magazines World Report 20112 3 Learning from Tablets?
  8. 8. Innovations in Newspapers World Report 2011 IS THIS THE BEGINNING OF THE END OF THE NEWSPAPER CRISIS?
  9. 9. Innovations in Newspapers World Report 2011 WE SEE SOME SIGNS THAT WE ARE STARTING TO PULL THROUGH
  10. 10. Innovations in Newspapers World Report 2011 WE SEE SOME SIGNS THAT WE ARE STARTING TO PULL THROUGH CIRCULATION RISING IN DEVELOPING COUNTRIES
  11. 11. Innovations in Newspapers World Report 2011 WE SEE SOME SIGNS THAT WE ARE STARTING TO PULL THROUGH CIRCULATION RISING IN DEVELOPING COUNTRIES ADVERTISING STABILIZING
  12. 12. Innovations in Newspapers World Report 2011 WE SEE SOME SIGNS THAT WE ARE STARTING TO PULL THROUGH CIRCULATION RISING IN DEVELOPING COUNTRIES ADVERTISING STABILIZING PEOPLE ARE BEGINNING TO PAY ONLINE
  13. 13. Innovations in Newspapers World Report 2011 WE SEE SOME SIGNS THAT WE ARE STARTING TO PULL THROUGH CIRCULATION RISING IN DEVELOPING COUNTRIES ADVERTISING STABILIZING PEOPLE ARE BEGINNING TO PAY ONLINE HIGH PROFITS IN “DECENT” ECONOMIES
  14. 14. Innovations in Newspapers World Report 2011WHY?
  15. 15. Innovations in Newspapers World Report 2011 PUBLISHERS HAVE USED THE CRISIS TO CLEAN UP THEIR HOUSES – NOW AS EFFICIENT AS EVER
  16. 16. Innovations in Newspapers World Report 2011 PUBLISHERS ARE ABANDONINGVOLUME FOR VALUE
  17. 17. Innovations in Newspapers World Report 2011 PUBLISHERS ARE RECLAIMING THEIR CONTENT AND PUTTING A PRICE ON IT
  18. 18. Innovations in Newspapers World Report 2011 “Information wants to be valuable For a few years now, the idea that ‘information wants to be free’ has echoed ‘round the ether’. We resisted that movement, believing rather unfashionably that high quality content costs real money to create and should be worth paying for… …The pendulum swung back in our direction last year.” Marjorie Scardino, CEO PEARSON2
  19. 19. Innovations in Newspapers World Report 2011 “The ad market is less and less of interest to us It is more about content revenues – subscriptions from readers and selling content in different ways.” Marjorie Scardino, CEO PEARSON2
  20. 20. Innovations in Newspapers World Report 2011 “The world is moving to social, and you’ve got to be part of the discussion. That’s what drove us” Not a paywall… A. Sulzberger … but a porous environment where links to articles sent by subscribers via social networks allow access to complete article “Q2 2011 1 million digital subscribers: 750.000 print 250.000 fresh digital-only
  21. 21. Innovations in Newspapers World Report 2011
  22. 22. Innovations in Newspapers World Report 2011 “FREEMIUM MODEL Access point is free but leads to premium content that is paid for” INNOVATION believes that free is very Open does expensive and not need to unsustainable mean free
  23. 23. Innovations in Newspapers World Report 2011 THE QUESTION IS NOT TO CHARGE OR NOT TO CHARGE FOR CONTENT?
  24. 24. Innovations in Newspapers World Report 2011 THE QUESTION IS WHAT CONTENT ARE PEOPLE WILLING TO PAY FOR?
  25. 25. Innovations in Newspapers World Report 2011 FOR WHAT IS SCARCEPEOPLE WILL ONLY PAY
  26. 26. Innovations in Newspapers World Report 2011FLOWNEWSVALUE
  27. 27. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, WHAT´S NEXT)
  28. 28. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, WHAT´S NEXT)
  29. 29. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK) WHAT´S NEXT)
  30. 30. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK) WHAT´S NEXT)
  31. 31. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK) WHAT´S NEXT) GOOGLE NEWS
  32. 32. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK) WHAT´S NEXT) FACEBOOK
  33. 33. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK) WHAT´S NEXT) PROPUBLICA
  34. 34. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK) WHAT´S NEXT) HUFFINGTON POST
  35. 35. NEWS VALUE FLOW(WHO, WHAT, WHEN, WHERE) (HOW, WHY, WHAT IT MEANS, (WHAT DO YOU THINK) WHAT´S NEXT) THE NEW YORK TIMES
  36. 36. Innovations in Newspapers World Report 2011INNOVATION
  37. 37. Innovations in Newspapers World Report 2011 FREEINNOVATION
  38. 38. Innovations in Newspapers World Report 2011INNOVATION
  39. 39. Innovations in Newspapers World Report 2011 P R IC EINNOVATION
  40. 40. Innovations in Newspapers World Report 2011INNOVATION
  41. 41. Innovations in Newspapers World Report 2011 FREEINNOVATION
  42. 42. Innovations in Newspapers World Report 2011INNOVATION
  43. 43. Innovations in Newspapers World Report 2011INNOVATION PRIC E
  44. 44. Innovations in Newspapers World Report 2011 NOW
  45. 45. Innovations in Newspapers World Report 2011 NOWcontent 80%Commodity
  46. 46. Innovations in Newspapers World Report 2011 Content 20% Caviar NOWcontent 80%Commodity
  47. 47. Innovations in Newspapers World Report 2011 FUTURE
  48. 48. Innovations in Newspapers World Report 2011 FUTUREcontent 20%Commodity
  49. 49. Innovations in Newspapers World Report 2011 Content 80% Caviar FUTUREcontent 80%Commodity
  50. 50. Innovations in Magazines World Report 20112
  51. 51. Innovations in Newspapers World Report 2011 Egyptians I interviewed Seven years after the are sure the military won’t launch of Facebook and crack down. I hope five years after Twitter …they are right. Here’s a newsrooms are still tryingphoto I took ….” to figure out how social media fits into journalism
  52. 52. Innovations in Magazines World Report 2011 “...hope they stay friendly” Image: Nicholas D. Kristof24
  53. 53. Innovations in Newspapers World Report 2011 REAL TIME CALLING CARDSOCIAL MEDIA AS
  54. 54. Innovations in Newspapers World Report 2011 REAL TIME CALLING CARD
  55. 55. Innovations in Newspapers World Report 2011 REAL TIME CALLING CARD
  56. 56. REAL TIME CALLING CARDInnovations in Newspapers World Report 2011 Driven by Twitter # sponsored links Traffic increased 2500%
  57. 57. Innovations in Newspapers World Report 2011 REAL TIME CALLING CARD
  58. 58. Innovations in Newspapers World Report 2011 REAL TIME CALLING CARD
  59. 59. REAL TIME CALLING CARDInnovations in Newspapers World Report 2011 1% total website traffic Via social, email, blogs
  60. 60. REAL TIME CALLING CARDInnovations in Newspapers World Report 2011 1% total website traffic Via social, email, blogs 10% referrals from social
  61. 61. Innovations in Newspapers World Report 2011 REAL TIME CALLING CARD
  62. 62. Innovations in Newspapers World Report 2011 REAL TIME CALLING CARD
  63. 63. REAL TIME CALLING CARDInnovations in Newspapers World Report 2011 “Far from cannibalising News and Media traffic, social media is helping drive traffic to news sites” James Murray, Senior Research Analyst Experian Hitwise
  64. 64. REAL TIME CALLING CARDInnovations in Magazines World Report 2011 Journalist as influencer2
  65. 65. Innovations in Newspapers World Report 2011WHAT’S NEXT?
  66. 66. Innovations in Newspapers World Report 2011CONSOLIDATION
  67. 67. Innovations in Newspapers World Report 2011CONSOLIDATION + FRAGMENTATION
  68. 68. Innovations in Newspapers World Report 2011 CONSOLIDATION + FRAGMENTATION + INTEGRATION
  69. 69. Innovations in Newspapers World Report 2011 in Magazines World Report 20113 REASONSFOR SOCIAL
  70. 70. Innovations in Newspapers World Report 2011 1Better Storytelling
  71. 71. Innovations in Newspapers World Report 2011 2More Engaged Audience
  72. 72. Innovations in Newspapers World Report 2011 3More Effective Marketing
  73. 73. Innovations in Newspapers World Report 2011 “The OPEN newsroom is a physical “It has EMBOLDENED manifestation of the READERS to tell us web, free, open, when we have made connecting people mistakes or missed around common important context interests” in a story”
  74. 74. Innovations in Newspapers World Report 2011 “To be relevant and survive, we must PARTNER with the audience at every step of local journalism” “It has built TRUST with our readers and sources. It’s created an incredible amount of goodwill with the community”
  75. 75. Innovations in Newspapers World Report 2011 Publishing companies have not yet given their readers a truly different approach to storytelling
  76. 76. Innovations in Newspapers World Report 2011
  77. 77. Innovations in Newspapers World Report 2011 THEINNOVATION
  78. 78. Innovations in Newspapers World Report 2011
  79. 79. Innovations in Newspapers World Report 2011 THERESPONSE
  80. 80. Innovations in Newspapers World Report 2011
  81. 81. Innovations in Newspapers World Report 2011
  82. 82. Innovations in Newspapers World Report 2011
  83. 83. Innovations in Newspapers World Report 2011
  84. 84. Innovations in Newspapers World Report 2011
  85. 85. Innovations in Newspapers World Report 2011NEW GRAMMAR
  86. 86. Innovations in Newspapers World Report 2011NEW GRAMMARFOR NEW MEDIA
  87. 87. Innovations in Newspapers World Report 2011STORIES YOU CAN
  88. 88. Innovations in Newspapers World Report 2011 READSTORIES YOU CAN
  89. 89. Innovations in Newspapers World Report 2011 READ WATCHSTORIES YOU CAN
  90. 90. Innovations in Newspapers World Report 2011 READ TOUCH WATCHSTORIES YOU CAN
  91. 91. Innovations in Newspapers World Report 2011 READ TOUCH WATCHSTORIES YOU CAN
  92. 92. Innovations in Newspapers World Report 2011
  93. 93. Innovations in Newspapers World Report 2011
  94. 94. Innovations in Newspapers World Report 2011 DESIGN FOR EYESAND FINGERS
  95. 95. Innovations in Newspapers World Report 2011 DESIGN FOR EYESAND FINGERS
  96. 96. Innovations in Newspapers World Report 2011
  97. 97. Innovations in Newspapers World Report 2011
  98. 98. Innovations in Magazines World Report 20112
  99. 99. Innovations in Magazines World Report 20112
  100. 100. Innovations in Magazines World Report 20112
  101. 101. Innovations in Magazines World Report 20112
  102. 102. Innovations in Newspapers World Report 2011 MORE PRINTY LESS WEBBY NEITHER PRINTY NOR WEBBY
  103. 103. Innovations in Newspapers World Report 2011DIFFERENT CONTENT
  104. 104. Innovations in Newspapers World Report 2011 FOR DIFFERENT CONTENTDIFFERENT PLATFORMS
  105. 105. Innovations in Magazines World Report 2011
  106. 106. Innovations in Magazines World Report 2011 LongNarrative NEWSPAPER
  107. 107. Innovations in Newspapers World Report 2011
  108. 108. Innovations in Newspapers World Report 2011 TABLETSDepth andExperience
  109. 109. Innovations in Newspapers World Report 2011
  110. 110. Innovations in Newspapers World Report 2011 NewsInstant MOBILE
  111. 111. 2
  112. 112. INTERNET Breaking News, Browsing, Archives, Aggregating, Hyperlinking...2
  113. 113. Innovations in Newspapers World Report 2011
  114. 114. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING FOR INNOVATION MEDIA
  115. 115. Innovations in Newspapers World Report 2011 A special Harris Poll on Newspaper Readership was conducted in July 2011 for INNOVATION MEDIA and the 2011 WAN Conference: 2,183 adults (US based, aged 18 and older, Equal distribution of men/women, Equal distribution across age generations, Equal distribution across US geographies) Significant demographic breakdown available (Race, income, political party, education…)
  116. 116. Innovations in Newspapers World Report 2011 A series of key questions about tablet computing, trends and the changing sources of news and media were posed:
  117. 117. Innovations in Newspapers World Report 2011 A series of key questions about tablet computing, trends and the changing sources of news and media were posed: Ownership of a ‘tablet’ computer today or your likelihood to purchase in the next six months
  118. 118. Innovations in Newspapers World Report 2011 A series of key questions about tablet computing, trends and the changing sources of news and media were posed: Ownership of a ‘tablet’ computer today or your likelihood to purchase in the next six months The most important reasons for buying a tablet
  119. 119. Innovations in Newspapers World Report 2011 A series of key questions about tablet computing, trends and the changing sources of news and media were posed: Ownership of a ‘tablet’ computer today or your likelihood to purchase in the next six months The most important reasons for buying a tablet Sources of news and information TODAY as well as your sources of news and information in FIVE YEARS
  120. 120. Innovations in Newspapers World Report 2011 A series of key questions about tablet computing, trends and the changing sources of news and media were posed: Ownership of a ‘tablet’ computer today or your likelihood to purchase in the next six months The most important reasons for buying a tablet Sources of news and information TODAY as well as your sources of news and information in FIVE YEARS Open text question on how tablet computing will affect the news and media industry in the future
  121. 121. Innovations in Newspapers World Report 2011 A series of key questions about tablet computing, trends and the changing sources of news and media were posed: Ownership of a ‘tablet’ computer today or your likelihood to purchase in the next six months The most important reasons for buying a tablet Sources of news and information TODAY as well as your sources of news and information in FIVE YEARS Open text question on how tablet computing will affect the news and media industry in the future Some key behavioral and technology trends at the end
  122. 122. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 1 TABLET OWNERSHIP HAS TAKEN HOLD AND BROAD RANGE OF AMERICANS ANTICIPATE ACQUIRING A TABLET IN 2011
  123. 123. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 9% had acquired (July 2011) and another 15% will acquire by December 2011
  124. 124. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Men acquiring at a slightly higher (10% vs. 7% today and 17% vs. 13% in next six months) than women
  125. 125. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Education matters: College graduates are 11% today and another 20% in next six months (31% by YE 2012)
  126. 126. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Fastest growing age segments are 25-29 year olds, 40-49 year olds and then the boomers (47-65 years)
  127. 127. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Income matters for now: 100K income > 40% by YE 2012
  128. 128. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Fastest growing age segments are 25-29 year olds, 40-49 year olds and then the boomers (47-65 years)
  129. 129. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 2 THE REASONS FOR ACQUIRING TABLETS SEEM VERY CLEAR
  130. 130. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 90% The high resolution screen
  131. 131. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 86% The ease of carrying a tablet computer due to its compact size and design
  132. 132. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 82% The convenience of the tablet as a primary entertainment device for music, movies, books and news/information
  133. 133. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 80% The ease of accessing additional information from a primary news site or application
  134. 134. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 75% The development of custom applications by major news and information providers
  135. 135. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 3 WHAT ARE YOUR SOURCES FOR NEWS AND INFORMATION TODAY AND IN FIVE YEARS?
  136. 136. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Source of news and information Today + 5 years Change National daily newspaper 29% 26% (11.3%) Local daily newspaper 12,6% 10,1% (15.8%) Television network news 30,4% 25,1% (17.4%) Cable network news 13,4% 13,3% ( .1%) Radio 99% 83% (16.2%) Online news sites accessed by laptop 160% 187% + 16.8% Online news sites accessed by smartphone 33% 75% + 127% Online news sites accessed by tablet 20% 65% + 225% Combined online access 213% 327% + 53.5% National/local magazines 28% 23% (17.9%) Other sources 66% 56% (15.2%)
  137. 137. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Source of news and information Today + 5 years Change National daily newspaper 29% 26% (11.3%) Local daily newspaper 12,6% 10,1% (15.8%) Television network news 30,4% 25,1% (17.4%) Cable network news 13,4% 13,3% ( .1%) Radio 99% 83% (16.2%) Online news sites accessed by laptop 160% 187% + 16.8% Online news sites accessed by smartphone 33% 75% + 127% Online news sites accessed by tablet 20% 65% + 225% Combined online access 213% 327% + 53.5% National/local magazines 28% 23% (17.9%) Other sources 66% 56% (15.2%)
  138. 138. ONLINE 2011 HARRIS POLL ON TABLET COMPUTINGSource of news and information Today + 5 years ChangeNational daily newspaper 29% 26% (11.3%)Local daily newspaper 12,6% 10,1% (15.8%)Television network news 30,4% 25,1% (17.4%)Cable network news 13,4% 13,3% ( .1%)Radio 99% 83% (16.2%)Online news sites accessed by laptop 160% 187% + 16.8%Online news sites accessed by smartphone 33% 75% + 127%Online news sites accessed by tablet 20% 65% + 225%Combined online access 213% 327% + 53.5%National/local magazines 28% 23% (17.9%)Other sources 66% 56% (15.2%)
  139. 139. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 4 THOUSANDS OF INSIGHTS ABOUT THE FUTURE WERE PROVIDED
  140. 140. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING “The news agencies will be forced to have the majority of their information available electronically. They will have people pay to access personalized web sites dedicated to providing news that only interests the individual. The majority of Americans will have tablets and (will) use those as their primary means of obtaining information and communication.” Quote from 2011 Harris Poll Respondent
  141. 141. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 5 THINK ABOUT THE TECHNOLOGY AND BEHAVIORAL DRIVERS FOR FUTURE GROWTH
  142. 142. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Virtually unlimited storage and processing power
  143. 143. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING High definition and 3D screens
  144. 144. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Voice recognition and dynamic language translation
  145. 145. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING E-commerce and secure transactions
  146. 146. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING The natural growth of social media
  147. 147. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING A young generation that is growing up digital
  148. 148. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING The incredible future level of personalization
  149. 149. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING 6 A FEW FINAL OBSERVATIONS FROM THE EDITOR’S CORNER…
  150. 150. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Current events become more current
  151. 151. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING A new method of ‘reading’ is accelerated
  152. 152. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING The younger generation becomes more informed
  153. 153. Innovations in Newspapers World Report 2011 2011 HARRIS POLL ON TABLET COMPUTING Customization to a new level
  154. 154. Innovations in Newspapers World Report 2011 Stories you can read, watch and touch need to be designed for eyes and fingers “New Holy Trinity consisting of EDITOR, GRAPHIC DESIGNER and DEVELOPER”
  155. 155. Innovations in Newspapers World Report 2011
  156. 156. Innovations in Newspapers World Report 2011 IPAD EDITOR DESIGNER Technical Skills; Hands-on support from app Plan and prepare front page, developer; Edit stories graphics and narratives; Composes specific content SKILLS Newsroom experience, SKILLS multimedia editing HTML 5, CSS, Javascript DEVELOPER Tag content from different newsfeeds; Manages feeds and prepares content SKILLS Familiarity with incoming feed models
  157. 157. Newsrooms with workflow of INPUT:CREATIONInnovations in Newspapers World Report 2011 and OUTPUT:PRODUCTION/ENGAGEMENT Multimedia newsrooms to create content for all platforms and formats Need to promote the integration of journalistic, graphic and Newsrooms as technology profiles APPLICATION INCUBATORS
  158. 158. Innovations in Newspapers World Report 2011FIRST?DIGITAL
  159. 159. Innovations in Newspapers World Report 2011YES
  160. 160. Innovations in Newspapers World Report 2011 ONLY?BUT DIGITAL
  161. 161. Innovations in Newspapers World Report 2011NO
  162. 162. Innovations in Newspapers World Report 2011 “While Sulzberger talked extensively about The Times’ participation in pushing the digital frontier, he reiterated the continuing value ofNew York Times had In 2000, The the print edition to 640,000 subscribers who had been consumers.” the publication for two receiving years or more (“engaged readers”). Today the number of “engaged readers” tops 820,000 and continues to grow.
  163. 163. Innovations in Newspapers World Report 2011
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  169. 169. Innovations in Newspapers World Report 2011BEFORE
  170. 170. Innovations in Newspapers World Report 2011BEFORENOW
  171. 171. Innovations in Newspapers World Report 2011
  172. 172. Innovations in Newspapers World Report 2011
  173. 173. Innovations in Newspapers World Report 2011
  174. 174. Innovations in Newspapers World Report 2011
  175. 175. Innovations in Newspapers World Report 2011
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  177. 177. Innovations in Newspapers World Report 2011
  178. 178. Innovations in Newspapers World Report 2011 “Readers give us their money for one reason: to get quality, exclusive stories. Everything else is a distraction” “Sales are booming with a 22% annual increase in paid circulation… … and getting more ads than ever” “ONLY better content can lead to better sales”
  179. 179. Innovations in Newspapers World Report 2011DIGITAL FIRST
  180. 180. Innovations in Newspapers World Report 2011 DIGITAL FIRSTNOT DIGITAL ONLY
  181. 181. Innovations in Newspapers World Report 2011 AND OPENNESSEMBRACE SOCIAL
  182. 182. Innovations in Newspapers World Report 2011 EMBRACE SOCIAL AND OPENNESS BECAUSE IT IS GOOD FOR BUSINESS
  183. 183. Innovations in Newspapers World Report 2011 FREE MEAN NECESSARILYOPEN DOES NOT
  184. 184. Innovations in Newspapers World Report 2011 IF WE WANT PEOPLE TO PAY
  185. 185. Innovations in Newspapers World Report 2011 THEM CAVIAR WE NEED TO GIVE
  186. 186. Innovations in Newspapers World Report 2011 “The most important success factor of all has always been, and still is, content. Without irresistibly good content we would have no business model; without excellent journalists we would have no profit.” Mathias Döpfner, Chairman of the Board Axel Springer AG2
  187. 187. Innovations in Newspapers World Report 2011 THANK YOU www.innovation-mediaconsulting.com
  188. 188. You ar invited eupcom to our ing ev in Oxf ent ord. See yo u soon

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