World Newspaper Congress 11: Session Leadership, Ulrik Haagerup
63rd WORLD NEWSPAPER CONGRESS Session: Leadership Title: Media Leadership 2011 Speaker: Ulrik Haagerup Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
Media Leadership 2011WAN - Vienna, Oct. 2011 Ulrik Haagerup, Executive Editor of News at DR
The TimesThey are A’Changin The line it is drawn The curse it is cast The slowe one now Will latr be fast As the present now Will later be past The order is Rapidly fadin. And the first one now Will later be last For the times they are a-changin
Our Three Major Crises1. Western politicians and voters have corrupted each other.2. Traditional media is in a crisis as people do not want to pay for our content. Google and Facebook steal traffic, time and money 3
Change!”Without changingour pattern ofthought, we willnot be able tosolve the problemswe created withour current patternof thought” Einstein
The Conditions for Change• Either we have to feel that the toilet is on fire.• Or we have to believe that the new will be better than the old.• Otherwise forget it.
The Leadership Task A BThe Toilet The new is better is on fire than the old
The Key Questions• Can we dramatically change by doing as always?• Are you better or cheaper?• As we are not cheaper, we must be better.• But at what?• Can you change your habits fast enough?
Paradigm Shift1. We are not our distribution channel2. Stories are more important than media
Records or Music? • The Music Industry thought they were in the business of records and CDs. • Therefore they build windshields against the downloads from the Internet. • That´s why they lost the war of music to iTunes.
Coffeeor a Break?• We are not in the coffee business serving people.• We are in the people business serving coffee. Starbucks
Goodbye• We are not primarily newspaper-people, TV-reporters or radio- journalists. We are storytellers
Matrix Newsroom Media specialists TV Radio Web Magazines Global BusinessContent specialists Politics Society Ideas Sports Pictures Reseach
Paradigm shift• Journalism is neither only about helping people to kill time nor covering problems.• Journalism is about helping people and inspire to solutions.
What´s News? - A good story is a bad story. - If someone doesn’t get mad, it is not journalism. It´s advertising. Teachers at my Journalism School 18
What are We Doing....!?• TV-avisen, DRs evening news, 6.30 PM, Friday Sep. 5th, 2008:1) Welcome2) Terror threat against Denmark3) Shooting incident in Copenhagen4) New regional trains not delivered on time5) Cervical cancer a danger to young girls6) Strike among bus drivers continues7) Woman sexually abused8) Crisis in The Social Democratic Party9) Old man runs for president in a US in crisis10) Court case about plane accident with 130 victims11) Suppressed North Koreans works 22 out12) A giant mechanical spider creates fear in Liverpool
- If it Bleeds, it leads....• We love it. And we get the pictures. All the time. Now.
Is our glass... • Half full • or always half empty?
Who Moved my Cheese? • Do we tell about the cheese? • Or most about the holes in it?
Supplement• There is a need in the news profession of supplementing the traditional news criteria.• There is a need of stories which inspire to solutions.• We call it constructive news• We have to be both critical and constructive.• But a good story can also be a good one.
Is itpossibleto orderideas?Or enthusiasm?Or engagement?
Everybody Wants Progress-But nobody wantschange...People are not against changeitself. Only its consequence inloss of- Prestige- Security- Identity- Relations
The New EditorIndustrial Society Innovation Society Manager Leader Administrates Renews Develops Maintains Builds on People Builds on Systems Builds on trust Builds on Control Asks what and why Asks when and how Focuses on the horizon Focuses on the bottom-line Innovates Imitates Meets longsighted demands Meets shortsighted demands Wants to do the right things
- People who are crazy enough tothink they can change the world are
Yes, We Can...• New constructive questions:- What is your own idea?- Where is the solution?- What can we learn?- When is can be done elsewhere, why not here? 41
Navigation Fewer stories about conflicts More stories about solutions Less copy More originality Less information More meaning Less factory More playgroundFewer mistake finding missions More guts to try Less management More leadership More apraisal for daring Less internal critique More creativity Less routine More enthusiasm Less nagging