18th World EdITorS ForUM   Session: The steps towards a successful tablet application   Title: Bringing Stories To life   ...
Ringier Studios    - Bringing Stories To Life                                           Bela Papp                         ...
Today’s story   Who is Ringier?   Market stuff   Ringier Studios – a business all about apps   Learnings so far   Whe...
Ringier Group Moving Minds
Ringier Group   Founded by Johann Ringier in 1833 in Zofingen   Integrated multinational media company with global prese...
Forecasts Underestimate the Potential
Speed of light! Tablets are the fastest growing mobile device in history. In 3 years,  there will be 440 million tablet u...
Hundreds of devices, ONE iPad
This baby’s coming to an office near you
Men were first, will end up lastMostly Men (for now)   Getting Younger
Apps Matter The tablet is more than just a new device in the ecosystem. It is  changing the way people interact with cont...
Tablets Are Driving Commerce  Retailers report that half of mobile traffic is coming from tablets and   21% of the mobile...
The App Opportunity Tablet Apps are an interactive experience which engage customers,  build brand awareness, reinforce b...
Our Vision: Be A Leading App Provider                                       Ringier Studios                               ...
Bringing Stories to Life in an Amazing Way
What Do We Do?                             Diashows                             Audios Slideshows                       ...
Excellence in Journalism    Core philosophy of Ringier is excellent journalism: the quality of the content is     what co...
Innovative and Specialized Technology     Ringier Interface Publication System         - Proprietary CMS optimized for ma...
The Products
   Demos
We amaze   www.ringierstudios.com
THANK YOU
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World Editors Forum 11: Session The step towards a successful tablet application, Béla E. Papp

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World Editors Forum 11: Session The step towards a successful tablet application, Béla E. Papp

  1. 1. 18th World EdITorS ForUM Session: The steps towards a successful tablet application Title: Bringing Stories To life Speaker: Béla E. Papp Mark your calendar64th World NEWSPaPEr CoNgrESS19th World EdITorS ForUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  2. 2. Ringier Studios - Bringing Stories To Life Bela Papp Ringier Studios, Inc. WEF, October 14 2011
  3. 3. Today’s story Who is Ringier? Market stuff Ringier Studios – a business all about apps Learnings so far Where we want to grow Q&A
  4. 4. Ringier Group Moving Minds
  5. 5. Ringier Group  Founded by Johann Ringier in 1833 in Zofingen  Integrated multinational media company with global presence - Media brands in print, TV, radio and online - Over 120 newspapers and magazines  7,700 employees worldwide  Key strategy in building capabilities in digital sector Magazines Newspapers
  6. 6. Forecasts Underestimate the Potential
  7. 7. Speed of light! Tablets are the fastest growing mobile device in history. In 3 years, there will be 440 million tablet users worldwide.Source: Apple; JP Morgan
  8. 8. Hundreds of devices, ONE iPad
  9. 9. This baby’s coming to an office near you
  10. 10. Men were first, will end up lastMostly Men (for now) Getting Younger
  11. 11. Apps Matter The tablet is more than just a new device in the ecosystem. It is changing the way people interact with content – and each other.Apple will make $15BNin App Store revenue in 2011, 3X 2010Source: Apple
  12. 12. Tablets Are Driving Commerce  Retailers report that half of mobile traffic is coming from tablets and 21% of the mobile commerce coming from tablets.60% of tablet ownerssay they use them to shop online Source: Forrester © RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL
  13. 13. The App Opportunity Tablet Apps are an interactive experience which engage customers, build brand awareness, reinforce brand loyalty, drive commerce, build a customer base, and encourage community interaction. Capitalize on tablet Create highly engaging Drive Advocacy users by engaging Apps to foster loyalty through WOM: tablets customers with brand among tablet users, are inherently social, relevant and tablet reinforce brand portable and wired specific experiences message (facebook, twitter) © RINGIER STUDIOS, INC – A RINGIER AG COMPANY – PRIVATE & CONFIDENTIAL
  14. 14. Our Vision: Be A Leading App Provider Ringier Studios Target audience in key verticals such as Health & Beauty, DIY, Movies/TV, Fitness and Travel Be present with light apps, games and content and drive discovery and adoption Education for heavier and/or more serious use (Community) Platform for advertisers to engage/ interact/educate their consumersConsumers Advertisers 35% of tablet users no longer us PCs Q1 2011 saw for the first time, ad dollars shift from 34% use tablet more than watching TV traditional media to mobile 39% users say tablet ads are interesting Marketers anxious to use new medium USA Today Tablet App received $50 CPM (vs $10 CPM for web app)
  15. 15. Bringing Stories to Life in an Amazing Way
  16. 16. What Do We Do?  Diashows  Audios Slideshows  SlidersDigital Format Production  360 Panorama Pictures  Morphing  Timelapses  3D Animation  Interactive Graphics  Video Infographics  Magic Glasses
  17. 17. Excellence in Journalism  Core philosophy of Ringier is excellent journalism: the quality of the content is what counts.  We inform, entertain and educate  We take our role as opinion-makers and businesses seriously and see it through to conclusion. We are aware of our responsibility to society.
  18. 18. Innovative and Specialized Technology  Ringier Interface Publication System - Proprietary CMS optimized for magazine and app workflows - Multi-screen, multi-OS - No programming skills required for creation - Drag & Drop - Fast creation of multimedia, game or utility App
  19. 19. The Products
  20. 20.  Demos
  21. 21. We amaze www.ringierstudios.com
  22. 22. THANK YOU

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