World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011, Christoph Riess

18th WORLD EDITORS FORUM63rd WORLD NEWSPAPER CONGRESSTitel: World Press Trends 2011Speaker: Christoph Riess

Christoph RiessWORLD PRESS TRENDS 2011 www.wan-ifra.org

World Press Trends – The Book Since 1988 Value over volume Focus on key numbers in key markets New office-based data collection Ongoing up-dating instead of a sprint Electronic database access any time New presentation Insights over numbers © 2011 WAN-IFRA | 3

MEDIA ECONOMICAL NEWSPAPERCONSUMPTION DEVELOPMENT CIRCULATION ANDSHIFT Are we back on track? NUMBER OF TITLESIs it all Internet now? Is it only decline?ADVERTISING NEWSPAPER INTERNET VERSUSEXPENDITURES REVENUE MOBILEBY MEDIA Is it content paid, advertising Will tablets be our saviour?Where is the money going? paid or digital revenue? © 2011 WAN-IFRA | 4

Media Consumption 2010 (minutes per day) Internet 800 Television Radio Magazines 700 All Newspapers 600 500 400 300 200 100 0 SA ia n l na a ia zi pa si d tr ra © 2011 WAN-IFRA | 6 hi U In us us Ja B C R ASource: World Press Trends

Internet Media Consumption Trend (minutes per day) Television Brasil Radio 500 Magazines 400 All newspapers 300 Germany 200 600 100 500 0 400 06 07 08 09 10 20 20 20 20 20 300 Canada 200 500 100 400 0 06 07 08 09 10 300 20 20 20 20 20 200 100 0 © 2011 WAN-IFRA | 7 06 07 08 09 10 20 20 20 20 20Source: World Press Trends

GDP Growth 30% 20% 10% 0% -10% GDP Variation 2008-09 in % -20% GDP Variation 2009-10 in % GDP Variation 2010-11 in % -30% SA ia l na a y zi si an d ra hi U us In m B C R er G © 2011 WAN-IFRA | 9Source: Zenith Optimedia

Circulation Trends (paid daily) Variation 2006-10 20% Variation 2009-10 15% 10% 5% 0% -5% -10% -15% -20% a fic a e e ic ic p op ci ro er er ur Pa Am Eu m rE A a rn si tin te th A te s or La Ea es N W r.& © 2011 WAN-IFRA | 13 t en CSource: WPT

Number of Titles Trend (paid daily) 15% Variation 2006-10 Variation 2009-10 10% 5% 0% -5% -10% c A a a e ifi pe E ic ic op ac M ro er er ur P m m Eu E a A A si n rn th tin er A te or st La es N Ea W l& ra © 2011 WAN-IFRA | 15 t enSource: WPT C

Market Share of Paid vs. Free Dailies (2010) 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% SA ly ia n l na ce ia en s zi pa Ita nd d tr ra hi an U ed In us Ja B rla C Fr Sw A he Free et N Paid © 2011 WAN-IFRA | 17Source: WPT

HitList – The World’s Top Ten Newspapers (copies k) 12000 10000 Circulation 2010 Circulation 2009 8000 6000 4000 2000 0 an n n xi ia n n n ild i bu bu ke bu bu ao Su nd gr B ik m m im Xi im Ja fI e N hi hi Th O Sh o Sh ik e iS iS ka Th es in hi ri ch ch an m ai iu sa ni ni C D Ti m A hu ai Yo e © 2011 WAN-IFRA | 18 e M Th C ThSource World Press Trends. National Newspaper Associations.

Readership - Countries Hitlist (paid dailies 2010) 100% 96% 95% 92% 90% 85% 82% 82% 82% 80% 80% 78% 80% 78% 75% 75% 70% 65% 60% 55% 50% n ia d d ng e en nd ay rg pa or an an tr bu rw Ko ed la us ap Ja nl el er No Sw m Ic Fi A ng ng it z xe Si Ho Sw Lu © 2011 WAN-IFRA | 19 Source: WPT

Average newspaper sales (paid dailies 2010) 500 461 Average circulation (000’s) 450 400 350 300 250 200 162 149 150 111 100 55 32 25 50 16 13 11 0 a a A UK a ay il n y a si tri in az di an US pa rw s s Ch In Br Ru m Ja Au No er G World-wide, average circulation is 17,000 copies © 2011 WAN-IFRA | 20Source: WPT

Global Advertising Trend „Big Three“ 31% 35% 30% 22% 25% 19% 20% 13% 14% 15% 9% 11% 8% 6% 10% 3% 5% 0% -1% -5% -10% -9% e a a a p si ic ic ro A er er Eu m m New spapers Variation 2009-10 A A th th Internet Variation 2009-10 or u So N TV Variation 2009-10 © 2011 WAN-IFRA | 24Source: Zenith Optimedia

Global Advertising of Share by Region (in Bil. US$) Western Europe 40 35 30 25 USA 2045 1540 1035 530 025 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 19 19 20 20 20 20 20 20 20 20 20 20 20 20 202015 Asia Pacific10 50 5 45 40 0 35 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 30 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 25 20 15 10 5 0 Newspapers 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 19 19 20 20 20 20 20 20 20 20 20 20 20 20 20 Internet TV © 2011 WAN-IFRA | 25Source: Zenith Optimedia

Newspaper Advertising Trends 30% 24% 20% 8% 10% 6% 3% 0% -1% -2% -2% -10% -9% -9% -20% -20% -23% -30% -40% Variation 06/10 -41% Variation 09/10 -50% c l a ca ta e ifi pe ic op To i ac ro er er ur P m m Eu E a A A si n rn th t in er A te or st La es N Ea W l& ra © 2011 WAN-IFRA | 28 t enSource: Zenith Optimedia C

Circulation vs. Advertising 2010 (regional comparisons) Circulation Advertising Volume Revenue 2% 4% 10% 1% 3% 26% 40% 21% 63% EMEA Latin America North America 30% Europe Asia Pacific © 2011 WAN-IFRA | 29Source: WP.T. Zenith Optimedia

Internet vs. Mobile Phone Hybrid Tablets Hybrid Paid but with Ads Advertising model well Advertising No ads please established, but revenue goes to search machines Mobile content payment Internet content payment Content paid model established (monthly model still to be established payment, prepay, APPS) Apple, Mobile phone New players Google, Bing, Yahoo companies © 2011 WAN-IFRA | 32

Penetration Mobile vs. Internet 140% Penetration Mobile 2010 (%) Penetration Internet 2010 (%) 120% 100% 80% 60% 40% 20% 0% SA na a a a e il di z tri nc si ra hi U In us us a B C Fr R A © 2011 WAN-IFRA | 33Source: ITU

Our industry challenge is engagement Print DigitalVisits per reader/user 15 of 24 Per month 8.6 Per monthMinutes per visit 25 4.1Pages per Visit 40 11.4Unique visitors % of readers 100 30 © 2011 WAN-IFRA | 34Source: CHISHOLM, COmscore

Audience reality (in Bil. users) 7 6 5 4 2G Ever 3 readers Beijing Olympics 2 Average 1 Ever daily readers 3G 0 ak ily n n s s er er tio tio da pe us rib ip la ge g cr pu sc et in ra bs ew Po ub rn ve su te ls vi ra In d el n an pe sio /C db pa i le vi le oa ob ws Te br M Ne d © 2011 WAN-IFRA | 35 xe FiSource: CHISHOLM, COmscore

Social Media Search engines (Google, Bing) nalism Citiz en jour e.org) voic esonlin (global Online news aggregators (Digg and NetVibes) actors: Mob ile news t.com) s Ma il: nypos(news a ublishersOnline news p ort.com)(publishing-rep Social Media (Twitter, Facebook) © 2011 WAN-IFRA | 36

Summary• Circulation continues to rise in the East • Social media are changing the concept and decline in the West and process of content gathering and dissemination• Number of titles is consolidating • Multi-directional instead of linear• The main decline is in free dailies. For frees, the hype is over • Social media revenue models remain hard to find• For advertisers, newspapers are more time efficient and effective • Constantly updated news (monitoring, distilling and repacking information)• Newspapers reach more people than the internet • The new digital business is not the traditional newspaper business• Digital revenues are not compensating for lost print revenues © 2011 WAN-IFRA | 37

THANK YOU FORYOUR ATTENTION.Christoph Riess WAN-IFRA Darmstadt WAN-IFRA ParisCEO WAN-IFRA Washingtonplatz 1 96 bis rue Beaubourgchristoph.riess@wan-ifra.org 64287 Darmstadt, Germany 75003 Paris, FranceTel. +49.6151.733-790 Tel. +49.6151.733-6 Tel. +33.147.4285-00 © 2011 WAN-IFRA | 38

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World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011, Christoph Riess

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World Newspaper Congress 11, World Editors Forum 11, World Press Trends 2011, Christoph Riess — Presentation Transcript