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World Newspaper Congress 11: Session Sustainability, Mattias Höjer Åsamoberg
 

World Newspaper Congress 11: Session Sustainability, Mattias Höjer Åsamoberg

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    World Newspaper Congress 11: Session Sustainability, Mattias Höjer Åsamoberg World Newspaper Congress 11: Session Sustainability, Mattias Höjer Åsamoberg Presentation Transcript

    • 63rd WORLD NEWSPAPER CONGRESS Session: Sustainability Title: Centre for Sustainable Communications Speaker: Mattias Höjer, Åsa Moberg Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
    • Mattias Höjer, Åsa MobergCentre for Sustainable Communications KTH Royal Institute of Technology Stockholm Centre for Sustainable Communications September 1, 2010 Page 1
    • Centre for Sustainable Communications 7 March 2011 Page 2
    • Centre for Sustainable Communications 7 March 2011 Page 3
    • and some others
    • Four Strategic Areas:People– People, practices and behaviour in a sustainable ICT society Centre for Sustainable Communications Page 5
    • Four Strategic Areas:Cities – sustainable solutions for ICT in cities Centre for Sustainable Communications Page 6
    • Four Strategic Areas:Impacts – Sustainability impacts of ICT and media Centre for Sustainable Communications Page 7
    • Four Strategic Areas:Methods and Tools – Methods and ICT-tools for sustainability assessments Centre for Sustainable Communications Page 8
    • Climate impact of media and ICT 400Mt CO2-eq 300 200 100 0 TV Printed media PCs ther E&M hardware telecom O Fixed Mobile telecom centers Data
    • Content distribution life cycle
    • Environmental impacts ofprinted newspapers
    • Environmental impacts ofprinted newspapers
    • Environmental impacts ofprinted newspapers
    • Environmental impacts ofelectronic newspapers
    • Environmental impacts ofelectronic newspapers
    • Environmental impacts ofelectronic newspapers
    • Environmental impacts ofelectronic newspapers
    • Environmental impacts ofelectronic newspapers
    • Which one is better? It depends….
    • What makes a difference?Electronic newspapers• Energy• Devices used for many purposes• Life time of devices• RecyclingPrinted newspapers• Energy• Number of pages• Number of readers per printed copyKey issues• Benefit/reason for reading• Substitution
    • Publishers contributionGreener production – Energy efficient processes – Less waste, chemicals and ink – Efficient distribution – Demands on suppliers - in all supply chainsLess production/other production – Less wasted copies – Shared subscription – Substitution, either e-version or printed versionContent – Professional coverage of new developments – Critical and knowledge-based coverage of environmental assessments – Coverage of lifestyle and environment
    • What can media do about environmentalsustainability - and still do business? Centre for Sustainable Communications Page 22
    • Thank you!Visit us at: cesc.kth.se .s e th c .k e s c Centre for Sustainable Communications Page 23
    • Mattias Höjer Åsa Moberg• E-mail: hojer@kth.se • E-mail: asa.moberg@abe.kth.se• Tel: +46-8-790 64 51 • Tel: +46-8-790 8514 Centre for Sustainable Communications Page 24
    • CESCs partners Centre for Sustainable Communications Page 25