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World Newspaper Congress 11: Session Sustainability, Mattias Höjer Åsamoberg

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  • 1. 63rd WORLD NEWSPAPER CONGRESS Session: Sustainability Title: Centre for Sustainable Communications Speaker: Mattias Höjer, Åsa Moberg Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012
  • 2. Mattias Höjer, Åsa MobergCentre for Sustainable Communications KTH Royal Institute of Technology Stockholm Centre for Sustainable Communications September 1, 2010 Page 1
  • 3. Centre for Sustainable Communications 7 March 2011 Page 2
  • 4. Centre for Sustainable Communications 7 March 2011 Page 3
  • 5. and some others
  • 6. Four Strategic Areas:People– People, practices and behaviour in a sustainable ICT society Centre for Sustainable Communications Page 5
  • 7. Four Strategic Areas:Cities – sustainable solutions for ICT in cities Centre for Sustainable Communications Page 6
  • 8. Four Strategic Areas:Impacts – Sustainability impacts of ICT and media Centre for Sustainable Communications Page 7
  • 9. Four Strategic Areas:Methods and Tools – Methods and ICT-tools for sustainability assessments Centre for Sustainable Communications Page 8
  • 10. Climate impact of media and ICT 400Mt CO2-eq 300 200 100 0 TV Printed media PCs ther E&M hardware telecom O Fixed Mobile telecom centers Data
  • 11. Content distribution life cycle
  • 12. Environmental impacts ofprinted newspapers
  • 13. Environmental impacts ofprinted newspapers
  • 14. Environmental impacts ofprinted newspapers
  • 15. Environmental impacts ofelectronic newspapers
  • 16. Environmental impacts ofelectronic newspapers
  • 17. Environmental impacts ofelectronic newspapers
  • 18. Environmental impacts ofelectronic newspapers
  • 19. Environmental impacts ofelectronic newspapers
  • 20. Which one is better? It depends….
  • 21. What makes a difference?Electronic newspapers• Energy• Devices used for many purposes• Life time of devices• RecyclingPrinted newspapers• Energy• Number of pages• Number of readers per printed copyKey issues• Benefit/reason for reading• Substitution
  • 22. Publishers contributionGreener production – Energy efficient processes – Less waste, chemicals and ink – Efficient distribution – Demands on suppliers - in all supply chainsLess production/other production – Less wasted copies – Shared subscription – Substitution, either e-version or printed versionContent – Professional coverage of new developments – Critical and knowledge-based coverage of environmental assessments – Coverage of lifestyle and environment
  • 23. What can media do about environmentalsustainability - and still do business? Centre for Sustainable Communications Page 22
  • 24. Thank you!Visit us at: cesc.kth.se .s e th c .k e s c Centre for Sustainable Communications Page 23
  • 25. Mattias Höjer Åsa Moberg• E-mail: hojer@kth.se • E-mail: asa.moberg@abe.kth.se• Tel: +46-8-790 64 51 • Tel: +46-8-790 8514 Centre for Sustainable Communications Page 24
  • 26. CESCs partners Centre for Sustainable Communications Page 25

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