World Newspaper Congress 11: Session Repositioning, Ken Doctor

63rd WORLD NEWSPAPER CONGRESS Session: Repositioning Title: Finding a Sustainable Future Speaker: Ken Doctor Mark your calendar64th WORLD NEWSPAPER CONGRESS19th WORLD EDITORS FORUM Vienna, Reed Messe Wien www.wan-ifra.org/kiev2012

Re-positioning Finding a Sustainable Future Ken DoctorWAN-IFRA VIENNA New Industry Analyst & Author, Oct. 13, 2011 Newsonomics

The First Tablet...In the Beginning Copyright, Content Bridges/Newsonomics, 2011

Rupert’s TabletNews Corp’s Holy Grail? Copyright, Content Bridges/Newsonomics, 2011

BiblicalSuccess Copyright, Content Bridges/Newsonomics, 2011

TodayBig Questions About the Future of Our Business Copyright, Content Bridges/Newsonomics, 2011

#1 Is Print inPermanent Decline? Copyright, Content Bridges/Newsonomics, 2011

Worldwide Newspaper Revenues $134B (2005) Copyright, Content Bridges/Newsonomics, 2011

Worldwide Newspaper Revenues $93B (est. 2011) Copyright, Content Bridges/Newsonomics, 2011

20 QuartersNo U.S. Daily Ad Growth Copyright, Content Bridges/Newsonomics, 2011 9

#2How Well Prepared Are We for the Digital Future? Copyright, Content Bridges/Newsonomics, 2011

14.6%Average Annual Digital Growth Between 2010 and 2013 Copyright, Content Bridges/Newsonomics, 2011 11

#2 Digital Ad SpendingSurpasses Newspapers, in Pursuit of TV Copyright, Content Bridges/Newsonomics, 2011 12

63%Google/Yahoo/Microsoft/AOL/Facebook Take of Digital Advertising Copyright, Content Bridges/Newsonomics, 2011

The Roadto Digital: A Tenth of the Way There Copyright, Content Bridges/Newsonomics, 2011

#3 Are All-AccessDigital CirculationModels Becoming Standard? Copyright, Content Bridges/Newsonomics, 2011

125 U.S. Titleswith Paywalls Lee*McClatchy*Morris* MediaGeneral*MediaNews* Tribune*Scripps*Gatehouse, Belo*Gannett Copyright, Content Bridges/Newsonomics, 2011

Europe Telegraph (UK)*Axel Springer(Germany+)*Sanoma (Finland) PianoMedia (Slovakia) ePresse (France) Copyright, Content Bridges/Newsonomics, 2011

#4 Will the TabletReplace Print News Reading? Copyright, Content Bridges/Newsonomics, 2011

The Tablet as Game Changer First Digital Replacement Medium Copyright, Content Bridges/Newsonomics, 2011

The Tablet as Game Changer 100M by 2013 Copyright, Content Bridges/Newsonomics, 2011

By the Numbers About 12 percent of the U.S.Internet population owns or uses a tablet, with that numberexpected to increase to 23 percent by early 2012. Copyright, Content Bridges/Newsonomics, 2011 21

Is the Tablet the Missing Link? Print Readers & Digital ReadersPrint Advertisers & Digital Advertisers Copyright, Content Bridges/Newsonomics, 2011

69% Americans Who Say They Wouldn’t Miss A DailyNewspaper if Theirs Closed Copyright, Content Bridges/Newsonomics, 2011

TheNewspaper That Took on Hackgate Could Close in 5 Years Copyright, Content Bridges/Newsonomics, 2011

#6Have Newspapers Gotten Lost in “Media”? Copyright, Content Bridges/Newsonomics, 2011

MarkZuckerberg: Life is AllUpside for Facebook Copyright, Content Bridges/Newsonomics, 2011

Media Anywhere Multiplies Potential Audience Copyright, Content Bridges/Newsonomics, 2011

Google AppleFacebookAmazonCopyright, Content Bridges/Newsonomics, 2011

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